B2B Web Design for Lead Generation
- 1. SHINE MARKETING WE B S I T E D E S I G N F O R B US I N E S S L E A D G E N E R A T I O N A C O M P A N Y
- 2. WHO WE ARE: A dedicated team of 10 designers, developers &marketing consultants, based in South West London
- 3. WHO WE WORK FOR:
- 4. WHAT WE DO: BUSINESS LEAD GENERATION
- 5. CREDITPAL WHAT WE DID THE RESULTS • Identified core decision • Easier to set meetings makers • Prospects are better • Identified what prepared information they need • Shortened sales cycle • Created content and a from months to weeks website structure that • Better brand makes it easy to find recognition • Refreshed branding and visual style
- 6. WHAT WE DO: BUSINESS LEAD GENERATION
- 7. MARSTON &LANGINGER: BESPOKE GLASS BUILDINGS WHAT WE DID THE RESULTS • Restructured homepage • Increased enquiries to signpost the design and bookings of design services consultations • Created clearer landing • Lower bounce rates pages with clear calls to action and evidence of • Ability to manage the their capability PPC campaign in- • CMS allows creation of house pages for specific products (Pool houses, Conservatories etc)
- 8. WHAT WE DO: BUSINESS LEAD GENERATION
- 9. COLEMANS CTTS – LEGAL SERVICES WHAT WE DID THE RESULTS • Refreshed the branding • Search is now the biggest which had been grown source of new case leads through 4 acquisitions • More clients buy from • Created a site with more than one service sections editable by each business unit • New online-only debt • Created editable PPC collection service added landing pages at competitive costs • Integrated with the • Content and PPC activity claims management now controlled by the system for debt collection client. cases
- 10. WHAT WE DO: BUSINESS LEAD GENERATION
- 11. KENNEDY HYGIENE WHAT WE DID THE RESULTS • Website in 4 languages • Reduced costs of site that allows local-only management by 2/3 content (e.g. local • More email activity and news & events) sales contacts • Dynamically produced • Consistent product product sheets for sales information managed teams by head office • Integrated email • Increased volume of marketing with site online leads content
- 12. WHAT WE DO:B2C LEAD GENERATION
- 13. LUCE BY HOTPOINT –KITCHEN APPLIANCES WHAT WE DID THE RESULTS • Website integrated • Highest trafficked with social media brand site at Indesit activity • Largest facebook& • All content managed twitter following via website CMS • Able to allow user- • More dealer leads than generated content other sub-brands (e.g. photos and • Dealers actively testimonials) requesting the brand • “Find my nearest” dealer locator
- 15. ADDITIONAL SERVICES Shine can support our clients growth after launch with ongoing marketing services including: • Email Marketing • SEO • Online Advertising
- 16. FOR MORE INFO SHINEMARKETING.COM C O M P A N Y
Editor's Notes
- #15: Email is delivered via our ShineEmail product which allows clients to manage their own campaigns using templates which are integrated with their ecommerce CMSReporting on delivery & click throughs is available, plus tight integration with Google Analytics and built-in A/B Testing