Building a Website - Art or Science
- 1. BUILDING A βWEBSITEβ ART OR SCIENCE Quixell.in
- 2. COMMON MYTHS β’ Building a website is a time bound activity β’ One can ignore Mobile compatibility and performance in the initial stages β’ Website can be built at very-very low cost β’ Brand & USPβs should be communicated βloud & shoutβ on the website Quixell.in
- 3. 3 PHASE APPROACH Discovery Website Design & Development (Agile Approach) Web Maintenance & upgradation Quixell.in
- 5. DISCOVERY Quixell.in Understan ding Requireme nts Define the Problem Statement Define the Objective Discovery - Understand Company & Products being offered Define & Understand your customer personality Market Positioning- Define Brand personality Scope & Requiremen t Document
- 6. PHASE β II WEBSITE DESIGN & DEVELOPMENT Quixell.in
- 7. DEVELOPMENT METHODOLOGY Quixell.in Follow Agile Development Methodology. Build features based on Customer Feedback.
- 8. 4 SIMPLE YET IMPACTFUL TIPS β’ Website must be βCustomer Centricβ β’ Website must be βMobile Responsiveβ β’ Website must be βHigh Performantβ β’ Website must be βSEO Compliantβ Quixell.in
- 9. RECIPE FOR WORLD CLASS DESIGN Quixell.in Establish an emotional connect with Customer Build Trust & Engage visitors Highlight Differentiators which matters most to the audience Content should be educative, entertaining, informative or simply about the brand? Provide clear calls to action and lead capture forms
- 10. STAGES IN DESIGN AND DEVELOPMENT Quixell.in Understand the Target Audience Understand the Business Context Build the information Design Visual Design Content Generation Website Build out Website Deployment Web Maintenance Continuous Upgradation
- 11. PHASE β III WEB MAINTENANCE & CONTINUOUS UPGRADATION Quixell.in
- 12. WEBSITE MAINTENANCE & UPGRADATION Quixell.in Deployment & Maintenance Staging & Live Environment Periodic Backups Auto Recovery in case of crash Performance Tuning with every significant change Website should be continuously upgraded to build features based on customer feedback
- 13. B2B VS B2C DESIGN β IS THERE A DIFFERENCE ! B2B Longer & Complex Sales Cycle (Relationship Building) Customer values the benefits specific to their Industry Thought Leadership β essential component of strong branding and marketing strategy Content Matters β Bogs to educate, whitepapers, case studies etc. B2C Straightforward and less complex sales cycle Customer values the perceived emotional benefits of a product or service Thought Leadership is never a focus area Apart from specific product features any other content will distract the customers Call to Action β Lead capture form β Chat β Download whitepaper, Blog or a video Call to Action β Buy Now β Join Now β Shop Now β Now Now Now Bring that cool factor Apart from being cool, must have engaging design & highly functional
- 14. WEBSITE BUILDING IS AN βARTβ YOU NEED TO CONNECT WITH CUSTOMER EMOTIONALLY βSCIENCEβ YOU NEED TO FOLLOW SPECIFIC ENGINEERING PROCESSES TO DESIGN AND DEVELOP A WEBSITE Quixell.in
- 15. Do you want to Dominate the Digital ! Call us @ Quixell.in Natarajan Alagappan 99725-72224 nattu@quixell.in Ajay Batra 97414-97123 ajay@quixell.in Thank You ! Quixell.in
- 17. STAGES IN DESIGN AND DEVELOPMENT Understan d the Target Audience Understan d the Business Context Build the informatio n Design Visual Design Content Generation Website Build out Website Deploymen t & Maintenan ce Quixell.in
- 18. UNDERSTAND THE TARGET AUDIENCE οΆ Who is the buyer? οΆ What are their behaviour traits online? οΆ What problems they wish to solve when looking for the website? οΆ What are the talking about in digital channels? Quixell.in
- 19. UNDERSTAND THE BUSINESS CONTEXT οΆ Understand the company & the brand image οΆ What is the product or service οΆ What is the competition οΆ What are the USPs of the company? Quixell.in
- 20. BUILD THE INFORMATION DESIGN οΆ Decide the site map οΆ Define the content topics on the home page οΆ Define the content needed in inside pages Quixell.in
- 21. VISUAL DESIGN οΆ Get real product and process images from the site οΆ Decide devices to show the site on οΆ Decide languages to build the website on οΆ Prepare creative design options Quixell.in
- 22. CONTENT GENERATION οΆ Study google search trends οΆ Define the SEO keywords οΆ Decide page titles and on page content οΆ Identify content sources οΆ Prepare content Quixell.in
- 23. WEBSITE BUILD OUT οΆ Build the web pages οΆ Integrate the content and make website SEO compatible οΆ Run tests on various devices οΆ Run tests for performance Quixell.in
- 24. WEBSITE DEPLOYMENT & MAINTENANCE οΆ Deploy the website in LIVE οΆ Deploy the website in a Staging/backup location οΆ Integrate Chat if needed οΆ Do a disaster back up recovery test (critical) οΆ Manage and maintain website Quixell.in