B2C e-commerce Presentation
- 3. 1.Introduction 2.Organization overview 3.Blok diagram 4.Functionality 5.Strong points 6.Weak points 7.Recommendation 8.Conclusion
- 4. Introduction of Daraz: Its is an online retailer that provide high quality branded products that fulfills the fashion need of Men and Women regarding clothing, footwear and accessories. It was founded in 2012 It operates through www.Daraz.pk It is in the industry of Apparel and Fashion. Its company size is between 51-200 employees. Its Contains over 300 Brands.
- 5. Daraz is one of Asia’s leading online platform e- commerce portal modeled on Amazon. Daraz Bangladesh Limited established in September 2013. It is 4th e-commerce site after Olx, Ekhanei and Clickbd. Bjarke Mikkelsen , Co-CEO of Daraz Group, will Co-head the group along with Jonathan Doerr.
- 6. No fakes and no duplicates. We have made it to our mission to offer only 100% genuine products in the original packaging on Daraz and To be world biggest platform for customers . 1. 100% Genuine Products 2. Safe & Secure Payments 3. Free & Easy Returns
- 7. Achieve to customer Confidence in the competitive market by providing better services . 1) Right Product 2) Right time 3) Right Place 4) To the right customer .
- 10. # Request For Service and Display Product
- 11. # Place Order Using Credit Card and Shipping Address . # Product Checkout
- 12. # Provide Shipping Address . # Payment Method Delivery and payment system: Cash on delivery, b-kash , Credit and Debit card.
- 13. Mainly Vendor Pickup Coordinator(Vo) mange all suppliers communication. Social media Communication: Facebook, Website, You tube, Twitter.
- 14. This is the most challenging dimension of communication, as it involves dealing with diverse pool of people. Customers are the most vital part of an organization as they are the main source of revenue. Communicating with them is essential for an e-business like Daraz in order to build strong customer relationships. People on the internet are very vocal about their thoughts and preferences. Word of mouth and reviews can make or break an organization. Daraz needs to constantly communicate with customers and get their feedback to improve and serve them better. They need to provide them with specific and clear information.
- 15. This is another dimension of communication that exists and falls under the external communication category. Supplier is the person or organization that is responsible for providing another business with a product or service .Interactions with them is important to maintain good relationship as well as negotiate and do business. The only way to maintain mutual understanding between your business and your supplier at all times is through regular communication practices.
- 16. Supply Chain Management refers to Right Product Right time Right Place TO the right customer . How supply chain management actually work in Daraz.com? Inbound –VPC (Vendor Pick Up Coordinator): After placing a order by a customer vendor collect the product from supplier then check the quality of products than store to inventory . Inbound – Inventory 1. MPCD (Market Place Cross Drake) is short term store the product. 2. Consignment is long term store the products, suppose Easy brand send the numerous product to the Daraz inventory then this is called consignment. Outbound- Network: After receiving product the delivered item note goes to network point for distribute the right product to the right time by third party like Pathao , Sundorbon ,S.A poribohon etc. After Sales: Reverse Network means product return by customer ,if he or she look any inconsistency . 1. MPCD (Market Place Cross Drake) to Rider to VPC to Supplier. 2. Consignment to Rider to Inventory. .
- 17. . • High Security • Feasible modes of payments • Offers Ubiquity to customers • Diverse branded products in clothing category
- 18. . 1.Security Issue 2.Low profit margins 3.Operates in few categories .
- 19. CONCLUSION and Recommendation : After a great deal of analyzing, I have come to a good understanding of Daraz’s communication mechanism. Their communication mode is mainly online-based, which is cost effective, facilitative, and quick. In addition, they tend to maintain credibility of employees, giving them the recognition they deserve, creating a friendly work environment with proper compensations. However, this mechanism can be seriously compromised if digital connectivity is hindered due to unavoidable factors. Hence, for better communication within and outside the organization, I deem it wise that Daraz takes the recommendations we have put forward into consideration for a booming business.