The document discusses the Balanced Scorecard approach to measuring corporate performance. It introduces the Balanced Scorecard and explains that it ties performance measures to corporate strategy using a balanced set of financial and non-financial metrics across different perspectives like internal processes, customer, learning and growth, and financials. The document also outlines some potential problems with implementing the Balanced Scorecard like lack of focus on strategy, difficulty connecting metrics to deliverables, and resistance to cascading objectives down to staff levels.