Bamboo Labs Credentials 2019
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Bamboo Labs is a digital advertising agency founded in 2014 that partners with i-DAC Bangkok to offer comprehensive online media and marketing services, including digital strategy, content production, and media planning. Their expertise spans branding, social media management, and data analysis, with a strong portfolio including campaigns for clients like Honda Cambodia and Western Digital. The agency also provides specialized tools for optimizing ad performance and has an in-house photo studio for fast-paced content production.
Bamboo Labs Credentials 2019
- 2. INTRODUCTION B A M B O O L A B S W A S F O U N D E D I N 2 0 1 4 We are a digital advertising agency. We create campaigns that are tailor-made for the online environment and bring traditional brands into the digital era.
- 3. BAMBOO LABS + I-DAC O U R PA R T N E R S We work in close cooperation with a digital media agency i-dac Bangkok, a member of Hakuhodo Group. Jointly, we are offering end-to-end online media and marketing services in the areas of digital strategy, creative concepts and production, data processing, media planning and media buying. Within this partnership we manage social media accounts for group clients and take care of all forms of content production and creative design. These credentials showcase both our work for direct clients, as well as our work done in partnership with i-dac Bangkok. +
- 4. CONTENTS SERVICES & TOOLS 6 CASE STUDIES 8 CONTACT 46
- 5. B A M B O O L A B S D I G I T A L A D V E R T I S I N G A G E N C Y SERVICES & TOOLS KEY SERVICES
- 6. OUR SERVICES A R E A S O F F O C U S Our services are built on three main areas of focus: • Branding & Creative Concepts • Content Production • Social Media Management & Advertising Covering these fields requires in-house strategy, production, design and media planning and buying capabilities that we have built. From content strategy and marketing planning, to branding, content production, media or KOLs, whatever your needs are, our goal is to deliver the best product as your digital partners and creative consultants.
- 7. SPECIALIZED TOOLS D ATA & S O C I A L M E D I A P L AT F O R M S Our specialized data & social communication management platforms provide the tools you need to optimize ad performance, increase traffic and stay on top of your digital marketing efforts. IN-HOUSE PHOTO STUDIO A photo studio inside our office that offers us ability to produce affordable in a fast pace Social Bakers For our reports and planning, we offer this tool to compare client’s performance with others. DIALOG ONE® A versatile messaging management solution that enhances our LINE management service.
- 8. B A M B O O L A B S D I G I T A L A D V E R T I S I N G A G E N C Y CASE STUDIES
- 9. HONDA CAMBODIA - NCX S O C I A L M E D I A M A N A G E M E N T FACEBOOK CONTENT PRODUCTION Content production – static and dynamic artworks, video editing, copywriting in English that is translated into Khmer. We are always trying to be innovative with Pocket TV, 3D photos and images, canvas and other most actual new formats launched by Facebook to strengthen the position of NCX as a leader of the Cambodia digital landscape.
- 10. HONDA CAMBODIA - NCX F A C E B O O K P O C K E T T V – V E R T I C A L M O B I L E - F I R S T V I D E O
- 11. HONDA CAMBODIA - NCX F A C E B O O K C A N V A S
- 12. WESTERN DIGITAL S O C I A L M E D I A M A N A G E M E N T FACEBOOK CONTENT MANAGEMENT Western Digital is a leading global data storage brand. We work with them to create Thai content for Thailand’s page, being part of a SEA and global creative exchange network conducted by the client.
- 13. WESTERN DIGITAL S O C I A L M E D I A M A N A G E M E N T
- 14. ANANTARA PRODUCTION & SOCIAL ADS PRODUCTION + SOCIAL MEDIA ADVERTISING A CSR campaign of the Anantara brands was supposed to reach different audiences with different messaging, based on geographical location, ethnicity or interests. We have created a social ads campaign based on brief and provided long videos, adopting them in app. 15 different formats from vertical videos or canvas to IG stories. The campaign was reaching all continents with different messaging and targeting for different regions.
- 15. ANANTARA P R O D U C T I O N A N D S O C I A L A D S
- 16. MINOR HOTELS S O C I A L M E D I A M A N A G E M E N T FACEBOOK, LINKEDIN & INSTAGRAM MANAGEMENT Promoting the career path at Minor Hotels to attract young talents to join their world wide hotel chains and management programs. The campaign was based on provided video source files with us securing editing, copywriting, composite graphics and Social Media management. The campaign reached over 2,5 million users mainly in selected location crucial for hospitality recruitment, over 200,000 views and organically added more than 7,000 new LinkedIn followers.
- 17. MINOR HOTELS S O C I A L M E D I A M A N A G E M E N T
- 18. TRI PETCH ISUZU LEASING S O C I A L M E D I A M A N A G E M E N T FACEBOOK CONTENT PRODUCTION
- 19. TRI PETCH ISUZU SALES S O C I A L M E D I A M A N A G E M E N T LINE OA CONTENT PRODUCTION
- 20. DAIKIN S O C I A L M E D I A M A N A G E M E N T FACEBOOK CONTENT MANAGEMENT Daikin Page is focusing on products, products service and aligning with the ATL campaign based on a celebrity. Our team brings both topics related directly to the product (purchase, service, knowledge) and the branding & campaign type of content.
- 21. DAIKIN S O C I A L M E D I A M A N A G E M E N T FACEBOOK CONTENT MANAGEMENT
- 22. UNICHARM 3D MASK S O C I A L M E D I A M A N A G E M E N T FACEBOOK CONTENT MANAGEMENT The 3D mask communication is based on 2D artworks using pre-design assets and original artworks. The focus of 2019 was to align with the public awareness of the PM 2.5 issue.
- 23. UNICHARM 3D MASK S O C I A L M E D I A M A N A G E M E N T
- 24. BRAND’S STORE THAILAND S O C I A L M E D I A M A N A G E M E N T FACEBOOK CONTENT MANAGEMENT Brand’s focus is e-commerce and Customer Care – apart from the Social Media content production and management. Apart from content and management, we provide Customer Care service on the Page. The Page pillars are: • E-commerce • Tips related to brand’s promise - health improvement • Engaging content such as sweepstakes and promotional games
- 25. BRAND’S STORE THAILAND S O C I A L M E D I A M A N A G E M E N T
- 26. PURE ORA THAILAND S O C I A L M E D I A M A N A G E M E N T FACEBOOK CONTENT MANAGEMENT
- 27. MAGICLEAN THAILAND S O C I A L M E D I A M A N A G E M E N T FACEBOOK CONTENT MANAGEMENT
- 28. MAGICLEAN THAILAND A C T I V I T Y C O N T E N T - W I P E R P I N K B L A C K
- 29. LIFREE THAILAND S O C I A L M E D I A M A N A G E M E N T FACEBOOK CONTENT MANAGEMENT
- 30. BONJOUR S O C I A L M E D I A M A N A G E M E N T FACEBOOK CONTENT MANAGEMENT Bonjour is a bakery chain with 33 branches located in various provinces across Thailand. We launched the client’s presence on Facebook and cover all tasks related to Facebook communication, suggesting topics, creating content, and managing advertising with reach and engagement as KPIs. For key company events and festive promotions, we create standalone Social Media-centric campaigns. The Page went from 0 to over 22,000 fans in 6 months, and is established to be one of the major communication channels of the brand.
- 31. BONJOUR S O C I A L M E D I A M A N A G E M E N T
- 32. FOTON MOTORS S O C I A L M E D I A M A N A G E M E N T FACEBOOK CONTENT MANAGEMENT Beiqi Foton Motor Co., Ltd. (Foton Motor or Foton) is a Chinese company which designs and manufactures trucks, buses, SUVs and agricultural machinery. We have worked on content production – static and dynamic content based on client’s materials – and Social Media management, promoting the brand in Thailand and supporting product campaigns.
- 33. FOTON MOTORS C O N T E N T D U R I N G W O R L D C U P Idea: cars = transformers who are strong/agile/never injured players in your team (following the key product features)
- 34. FOTON MOTORS W O A I N I C A M PA I G N The campaign is aligning a significant product promotion with modern Chinese alternative to St. Valentine’s day. The campaign covers 3 main brief goals: Deliver the promotion message, Promote Wo Ai Ni in Thailand, Bring the brand to Thai people
- 36. JR. NBA S O C I A L M E D I A FACEBOOK CONTENT MANAGEMENT Jr. NBA aims to develop a life long passion for the game of basketball in boys and girls ages 6-14. We are adopting the materials provided by Asian NBA HQ via our partner agency in KL, Lemonade, providing daily inspiration and entertainment for – who knows, maybe even future Thai NBA stars!
- 37. VITATRADE B R A N D I N G | P H O T O G R A P H Y | W E B S I T E D E S I G N BRANDING AND DESIGN FOR A START-UP Vitatrade is a distributor of premium Açaí in Thailand. Our task was to develop the client’s corporate identity, branding, e-commerce website and social media channels to increase product awareness and support sales. We also conducted a lifestyle photoshoot to help promote their products and create a long-term content library for their social media.
- 38. DREAM MASTER P H O T O G R A P H Y & W E B S I T E D E S I G N DESIGN AND PHOTOGRAPHY FOR E-COMMERCE DreamMaster is a leading bedding and bathroom accessory brand catering mainly to luxury hotels and resorts. We photographed their product range in a studio and composited the images onto new backgrounds of various bedrooms to create a set of visuals which for use in their new product catalogue. We also designed an e-commerce website on the WordPress platform in line with their brand guidelines to sell their products to wholesale clients.
- 39. AMARI HOTELS H O T E L P H O T G R A P H Y EXTERIOR & INTERIOR HOTEL PHOTOGRAPHY Amari Hotels are a popular 4-5 Star Hotel chain with properties throughout Asia. We were hired to photograph the interiors and exteriors of their recently renovated hotel in Pattaya.
- 40. BELLE’S ROOM C O N C E P T P H O T O G R A P H Y BAROQUE INSPIRED PHOTO SHOOT We conducted this Marie Antoinette themed photoshoot aligned with the concept of the seven deadly sins for Belle’s Room, an eclectic cocktail lounge hidden in the heart of Silom. The images were used to promote the lounge on Social Media, as well as on their website and print collateral.
- 43. BELLE’S ROOM FROM CONCEPT TO REALIZATION
- 44. JAPAN AIRLINES V I D E O P R O D U C T I O N Songkran Facebook & YouTube Campaign
- 45. PORT ROYAL W E B S I T E D E S I G N WEBSITE DESIGN FOR FROZEN PASTRY FACTORY Port Royal Bangkok is a producer specialized in high-end frozen industrial cakes and pastries. We were hired to develop a new website for the client to serve as a showcase for potential investors.
- 46. I-DAC BANGKOK W E B S I T E D E S I G N CORPORATE WEBSITE DESIGN I-DAC Bangkok, our partner agency, hired us to design a new corporate website on WordPress CMS. The purpose for the website was to showcase their range of Media Services as well as introduce their range of Data Management and Advertising tools.
- 47. B A M B O O L A B S D I G I T A L A D V E R T I S I N G A G E N C Y CONTACT VISIT OUR OFFICE @BambooLabsTH @bamboolabs Bamboo Labs
- 48. BAMBOO LABS CO., LTD. 130-132 Sindhorn Building, Tower 2, 8th Floor, Wireless Road, Lumpini, Bangkok 10330, Thailand Phone: +66 (0)2 082-2800 Email: service@bamboolabs.com Web: www.bamboolabs.com CONTACT Despite being all about digital, we love meeting people in person. We are always happy to receive guests at our office for a cup of coffee and a chat. We enjoy hearing about your projects and the commercial challenges you would like to solve with our help. Come on over, we’ll put the kettle on.