Basic Search Engine Optimization - DOST R8 Lecture
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This document outlines the basic steps for search engine optimization (SEO), including site evaluation and analysis, keyword research, on-page implementation like optimizing meta tags, off-page implementation such as link building, and reporting. It describes analyzing the website structure and information, measuring conversions, determining the target audience, researching keywords, optimizing title, description and other on-page elements, linking from other sites, managing brands and reputation, using social media, and analyzing analytics and link reports. The goal is to make sites reputable and deliver relevant information to searchers.
Basic Search Engine Optimization - DOST R8 Lecture
- 1. Basic Search Engine Optimization Technical and Practical Application By Bryan Cinco, IM Consultant, SEO and SEM Specialist www.bryancinco.com
- 2. Overview Site Evaluation and Analysis Site Conversion Analysis Target Audience Analysis Keyword Research On-page Implementation Back-end: Title, Description, Keywords and etc. Off-page Implementation Proper link building Brand Management Reputation Management Link Bait Social Media Connectivity Reporting
- 3. Site Evaluation and Analysis A stage of analyzing the website set-up if it is friendly to the search engine and evaluation of website structure if it has the necessary requirements to make sites reputable and the information to deliver to the searcher. This portion usually analyze the ff: Analysis Structure Site Information
- 4. Site Conversion Analysis This analysis measures the effectiveness of the website to bring clients into conversion. Sample of high convertible website: Explainer video Purchase buttons Shorten how to
- 5. Target Audience Analysis You have to determine your audience. For example your in the writing industry; your target are Internet Marketer, SEO, SEM, Web Developer, News Site, Bloggers, News Paper, Magazine and etc. From that point, you have to determine where you can find them in the Internet, like for example; Social Media, Forum, Classified Ads, Search Engine. This is to set where you can implement your online campaign.
- 6. Keyword Research This where you can research, measure and analyze the volume of searcher to a specific keyword. Effective KW Research Tool: https://adwords.google.com/o/KeywordTool
- 7. On-page Implementation The meta tags are a very important part of the HTML code of your web page. They are read by the search engines but are not displayed as a part of your web page design. Usually they include a concise summary of the web page content and you should include your relevant keywords in them. Most meta tags are included within the 'header' code of a website. The most important tags are the title, description, keyword s and robot tags. title description keywords Submitting Sitemap to Google Webmaster Tools: https://www.google.com/webmasters/tools/ Authorship connectivity with G+ : http://www.google.com/webmasters/tools/richsnippets
- 8. Off-page Implementation Proper link building Brand Management Reputation Management Link Bait Social Media Connectivity <a href=http://www.manilachannel.com alt=“Manila Channel” Title=“Manila Chanel, Philippines News”>Manila Channel</a> Utilizing of different online platform: 1. Article submission 2. Press Release submission 3. RSS Submission 4. Classified submission 5. Directory submission 6. Forum submission 7. Deep link submission 8. Blog submission 9. Social Bookmarking submission 10. Blog Comment posting 11. Press Release Comment posting 12. Article Comment Posting 13. Forum Posting 14. Search Engine Submission 15. Yahoo Answers 16. Link Building 17. Two way link Building 18. Three Way Link Building 19. Email Marketing (Email Sending) 20. Pinging 21. Micro Blog posting 22. Bulk SMS Send 23. Video sharing 24. Image Sharing 25. News Submission
- 9. Reporting On-page Implementation Report – Text and Explanation Report Link Building Report – Excel Report Link Audit Report – Measure Index Rate by checking at Google Webmaster Tool Analytics Report - http://www.google.com/analytics/
- 10. Questions Technical and Practical Application By Bryan Cinco, IM Consultant, SEO and SEM Specialist www.bryancinco.com