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the art of
typography
  anutosh deb-july 2010
Basics of Typography
WHAT IS TYPOGRAPHY

Typography  is the
art and technique
of arranging type,
type design, and
modifying type...
 HISTORY:  Typography
 traces its origins to
 the first punches and
 dies used to make
 seals and currency in
 ancient times...
SCOPE:
TYPESETTING AND TYPE DESIGN,
HANDWRITING AND CALLIGRAPHY,
GRAFFITI, INSCRIPTIONAL AND
ARCHITECTURAL       LETTERING,
POSTER DESIGN AND OTHER
LARGE SCALE LETTERING SUCH AS
SIGNAGE AND BILL BOARDS,
 BUSINESS  COMMUNICATIONS
       AND PROMOTIONAL
  COLLATERAL ADVERTISING,
WORDMARKS AND TYPOGRAPHIC
LOGOS (LOGOTYPES),APPAREL
 (CLOTHING),LABELS ON MAPS,
VEHICLE INSTRUMENT PANELS,
    KINETIC TYPOGRAPHY IN
  MOTION PICTURE FILMS AND
         TELEVISION...
2 DIFFERENT TYPES
SERIF & SANS-SERIF
Basics of Typography
ANCIENT TYPOGRAPHY
Basics of Typography
SATYAJIT RAY:

RAY ROMAN SCRIPT
BASIC EQUIPMENT




         CROW QUILL PEN
Basics of Typography
Basics of Typography
Basics of Typography
Basics of Typography
Basics of Typography
Basics of Typography
Basics of Typography
Basics of Typography
Basics of Typography
Basics of Typography
Basics of Typography
Basics of Typography
Basics of Typography
Basics of Typography
Basics of Typography
Basics of Typography
Basics of Typography
Basics of Typography
Basics of Typography
Basics of Typography
Basics of Typography
Basics of Typography
Basics of Typography
Basics of Typography
Basics of Typography
Basics of Typography
Basics of Typography
Basics of Typography
Basics of Typography
Basics of Typography
Basics of Typography
Basics of Typography
Basics of Typography
Basics of Typography
Basics of Typography
Basics of Typography
Basics of Typography
Basics of Typography
Basics of Typography
Basics of Typography
Basics of Typography
Basics of Typography
Basics of Typography
Basics of Typography
Basics of Typography
Basics of Typography
Basics of Typography
Basics of Typography
Basics of Typography
Basics of Typography
Basics of Typography
Basics of Typography
Basics of Typography
Basics of Typography
Basics of Typography
Basics of Typography
Basics of Typography
Basics of Typography
Basics of Typography
Basics of Typography
Basics of Typography
Basics of Typography
Basics of Typography
Basics of Typography
Basics of Typography
Basics of Typography
EXAMPLE
ALPHABETS OF EQUAL SIZE




      WM
     10cms(H) X 12 cms(W)
          2 cms THICKNESS
ALPHABETS OF EQUAL SIZE




 AVTOQ
     10cms(H) X 10 cms(W)
          2 cms THICKNESS
ALPHABETS OF EQUAL SIZE



CDEFK
NXYZ   10cms(H) X 8 cms(W)
           2 cms THICKNESS
ALPHABETS OF EQUAL SIZE


  BGHJL
  PRSU
      10cms(H) X 6 cms(W)
          2 cms THICKNESS
ALPHABETS OF EQUAL SIZE




           I
      10cms(H) X 2 cms(W)
          2 cms THICKNESS
“ The quick brown fox jumps over the lazy dog ”

             HERMANN ZAPF"
IMAGES COURTESY:
GOOGLE IMAGES


POWERPOINT ON
MICROSOFT OFFICE 2007


CONCEPT & DESIGN

ANUTOSH DEB
TGT (ART EDUCATION)
KENDRIYA VIDYALAYA NFR MALIGAON


JULY 2010



THANK YOU

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Basics of Typography