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www.energyworx.com cloud.google.com
“Organize the world’s information and 
make it universally accessible and useful.” 
- Google’s Mission Statement 
page 2 of 20
page 3 of 20 
Google probably processes more 
information than any company on the 
planet and tends to have to invent tools 
to cope with the data. As a result its 
technology runs a good five to 10 years 
ahead of the competition. 
Bloomberg Businessweek, June 2014
52M 
5Tb/s 
8M 
page 4 of 20
For the past 15 years, Google has been 
building out the world’s fastest, most 
powerful, highest quality cloud 
infrastructure on the planet. 
page 5 of 20 
Google confidential | Do not distribute
Google confidential | Do not distribute 
Cloud Platform is built on the same 
infrastructure that powers Google. 
page 6 of 20
Google confidential | Do not distribute 
Google’s Network Spans the Globe 
page 7 of 20
Innovating Software & Driving Technology Forward 
Innovating Software & Building the Future 
MapReduce Dremel Spanner 
Big Table Colossus 
GFS 
Compute 
Engine 
2002 2004 2006 2008 2010 2012 2013 
page 8 of 20
page 9 of 20
Google Cloud Platform 
Cloud 
Storage Cloud SQL Cloud 
Datastore 
Compute 
Compute 
App Engine Engine 
App Services 
BigQuery Cloud 
Endpoints 
Storage 
page 10 of 20
www.energyworx.com
Cloud Computing definition 
● On-demand self-service 
The ability to sign up and receive services without the long delays 
that have characterized traditional IT 
● Broad network access 
Ability to access the service via standard platforms (desktop, 
laptop, mobile etc) 
● Resource pooling 
Resources are pooled across multiple customers 
● Rapid elasticity 
Capability can scale to cope with demand peaks 
● Measured Service 
Billing is metered and delivered as a utility service 
Source: NIST cloud definition - http://www.nist.gov/itl/csd/cloud-102511.cfm 
www.energyworx.com 
page 12 of 20
PURE PLAY Cloud Computing 
PURE PLAY 
www.energyworx.com page 13 of 20
But beware of “Cloud washing” vendors! 
www.energyworx.com 
page 14 of 20 
Many (traditional) vendors want to be a cloud vendor by just renaming 
their existing product with a few tweaks. 
Will this really live up to the true potential of “Cloud”?
Some PURE PLAY SaaS Cloud considerations 
Strategic - why consider cloud? Technical - what is required? 
Financial - where is the ROI? Vendor - which selection criteria? 
www.energyworx.com 
page 15 of 20
DELIVER A DATA MANAGEMENT & ANALYTICS SERVICE FOR ENERGY & UTILITY COMPANIES 
www.energyworx.com 
PUBLIC 
& 
PRIVATE 
CLOUD 
page 16 of 20
Why did we choose for Google PaaS? 
● Fastest with consistent performance 
● Competitive and transparent pricing 
● Auto Scale to millions of users (and back) 
● Unlimited flexible storage and caching 
● Focus on our software service & development 
● Development SDK & tools 
● 24/7 access to expert support resources 
www.energyworx.com 
page 17 of 20
5 things we’ve learned along the way 
KNOWLEDGE & 
TRAINING 
understand all 
PaaS possibilities 
and components 
to prevent 
reinventing what 
already exists and 
speed-up 
implementation & 
migration 
www.energyworx.com 
IMPACT ON 
BUSINESS MODEL 
adapt your 
business model to 
PaaS cost model 
page 18 of 20 
SKILLS, 
REQUIRED 
IMPLEMENTATION 
TIME CODE 
ABSTRACTION 
USING API’S 
PAAS 
SANDBOX 
shorter release 
cycles require 
smaller feature sets 
per release, adapt 
your software 
development & 
release management 
method 
to be cloud 
agnostic you need 
code abstraction 
layers per PaaS 
service you use 
design and modify 
your software 
architecture to fit 
the PaaS sandbox 
1 2 3 4 5
Customer projects & experiences 
www.energyworx.com 
page 19 of 20
Name: Edwin Poot 
Email: edwin@energyworx.com 
Title: Founder & CEO 
Questions? 
Name: Matt Feigal 
Email: feigal@google.com 
Title: Cloud Platform Solutions 
Engineer 
page 20 of 20

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Battling the disrupting Energy Markets utilizing PURE PLAY Cloud Computing

  • 2. “Organize the world’s information and make it universally accessible and useful.” - Google’s Mission Statement page 2 of 20
  • 3. page 3 of 20 Google probably processes more information than any company on the planet and tends to have to invent tools to cope with the data. As a result its technology runs a good five to 10 years ahead of the competition. Bloomberg Businessweek, June 2014
  • 4. 52M 5Tb/s 8M page 4 of 20
  • 5. For the past 15 years, Google has been building out the world’s fastest, most powerful, highest quality cloud infrastructure on the planet. page 5 of 20 Google confidential | Do not distribute
  • 6. Google confidential | Do not distribute Cloud Platform is built on the same infrastructure that powers Google. page 6 of 20
  • 7. Google confidential | Do not distribute Google’s Network Spans the Globe page 7 of 20
  • 8. Innovating Software & Driving Technology Forward Innovating Software & Building the Future MapReduce Dremel Spanner Big Table Colossus GFS Compute Engine 2002 2004 2006 2008 2010 2012 2013 page 8 of 20
  • 10. Google Cloud Platform Cloud Storage Cloud SQL Cloud Datastore Compute Compute App Engine Engine App Services BigQuery Cloud Endpoints Storage page 10 of 20
  • 12. Cloud Computing definition ● On-demand self-service The ability to sign up and receive services without the long delays that have characterized traditional IT ● Broad network access Ability to access the service via standard platforms (desktop, laptop, mobile etc) ● Resource pooling Resources are pooled across multiple customers ● Rapid elasticity Capability can scale to cope with demand peaks ● Measured Service Billing is metered and delivered as a utility service Source: NIST cloud definition - http://www.nist.gov/itl/csd/cloud-102511.cfm www.energyworx.com page 12 of 20
  • 13. PURE PLAY Cloud Computing PURE PLAY www.energyworx.com page 13 of 20
  • 14. But beware of “Cloud washing” vendors! www.energyworx.com page 14 of 20 Many (traditional) vendors want to be a cloud vendor by just renaming their existing product with a few tweaks. Will this really live up to the true potential of “Cloud”?
  • 15. Some PURE PLAY SaaS Cloud considerations Strategic - why consider cloud? Technical - what is required? Financial - where is the ROI? Vendor - which selection criteria? www.energyworx.com page 15 of 20
  • 16. DELIVER A DATA MANAGEMENT & ANALYTICS SERVICE FOR ENERGY & UTILITY COMPANIES www.energyworx.com PUBLIC & PRIVATE CLOUD page 16 of 20
  • 17. Why did we choose for Google PaaS? ● Fastest with consistent performance ● Competitive and transparent pricing ● Auto Scale to millions of users (and back) ● Unlimited flexible storage and caching ● Focus on our software service & development ● Development SDK & tools ● 24/7 access to expert support resources www.energyworx.com page 17 of 20
  • 18. 5 things we’ve learned along the way KNOWLEDGE & TRAINING understand all PaaS possibilities and components to prevent reinventing what already exists and speed-up implementation & migration www.energyworx.com IMPACT ON BUSINESS MODEL adapt your business model to PaaS cost model page 18 of 20 SKILLS, REQUIRED IMPLEMENTATION TIME CODE ABSTRACTION USING API’S PAAS SANDBOX shorter release cycles require smaller feature sets per release, adapt your software development & release management method to be cloud agnostic you need code abstraction layers per PaaS service you use design and modify your software architecture to fit the PaaS sandbox 1 2 3 4 5
  • 19. Customer projects & experiences www.energyworx.com page 19 of 20
  • 20. Name: Edwin Poot Email: edwin@energyworx.com Title: Founder & CEO Questions? Name: Matt Feigal Email: feigal@google.com Title: Cloud Platform Solutions Engineer page 20 of 20