Bbe syllabus

UNIVERSITY OF DELHI
Scheme of Admission,
Scheme of Examination
and
Course Structure
for
B.A. (Honours) Business Economics
Applicable to students seeking admission to the
B.A. (Honours) Business Economics course
in the academic year 2010-11 and later.
1

INDEX
Preamble 3
Course Structure 4
Revised Ordinance 6
1. Scheme of Admission 6
1.1 Eligibility Conditions 6
1.2 Selection Process 7
1.3 Fees 8
2. Scheme of Examination and Rules of Promotion
2.1 Scheme of Examination 10
2.2 Promotion Rules 14
3. Comparative Statement 16
4. Paper Structure and Readings
101: Microeconomics - I 18
102: Statistics for Business Economics 19
103: Fundamentals of Business & Accounting 20
104: Business Communication 22
201: Microeconomics - II 24
202: Mathematics for Business Economics 25
203: Legal Aspects of Business 26
204: Marketing Management 28
301: Macroeconomics – I 30
302: Industrial Economics 31
303: Business Finance 32
304: Basic Econometrics 34
401: Macroeconomics – II 35
402: Organisational Behaviour 36
403: Quantitative Techniques for Management 38
404: Indian Financial System 40
501: Indian Economy 42
502: Computational Techniques for Business Economics 44
511: Elective Paper F1 - Investment Management 45
521: Elective Paper M1 - Consumer Behaviour 47
531: Elective Paper Q1 - Advanced Econometrics 49
541: Elective Paper E1 – International Economics 50
551: Elective Paper P1 - Project Management 52
601: Environment Economics 53
602: Business Strategy & Ethics 55
611: Elective Paper F2 - International Finance Management 57
621: Elective Paper M2 - Advertisement & Branding 58
631: Elective Paper Q2 - Advanced Mathematical Techniques 59
641: Elective Paper E2 - Economic Growth & Policy 60
651: Elective Paper P2 - Entrepreneurship and Family Business 61
2

PREAMBLE
The underlying philosophy of the B.A. (Honours) Business Economics
course is to develop theoretical and analytical skills of the students so that
they may be absorbed in the corporate world or be able to pursue higher
studies at the Master's level in Business Economics and Economics. In the
rapidly changing globalised market scenario, the need was felt to equip
students with the capability to understand and handle the dynamic of
economics and the business world.
In order to achieve the above-mentioned objectives, a comprehensive
revised syllabus comprising of topics relating to economics, quantitative
techniques and business have been included in the three-year, six-
semester module, giving wider coverage to the course contents, better
organisation to enable easier assimilation of the same by the students,
and a more professional touch to the course.
The papers have been redesigned to include more recent changes and
developments in the concerned subjects. The papers in computer
fundamentals and applications have been redesigned to introduce the
student to packages required for statistical analysis and to enable the
student to implement the techniques through computers, thus
supplementing the quantitative papers. The core economics papers have
been rationalized in their structure and sequencing wherein a broad idea
of microeconomic and macroeconomic concepts and theories is
introduced in the first and second semesters. The same is followed by a
more detailed and in-depth knowledge of the subject in the third and
fourth semesters. There has been a substantial increase in the quantitative
techniques component of the course to equip students with the essential
tools for business and economic analysis. In this regard Econometrics and
Operations Research have been introduced as essential papers. The
course continues to expose students to the areas of finance, marketing
and the legal structure within which businesses operate. Thus a fine
balance has been maintained between the economic theory and practical
business components.
Five optional groups in finance, economics, quantitative techniques,
marketing and project management and entrepreneurship provide the
students a wide array of areas in which to specialize. These should help
the student choose the area that are best suited to their interest and skill.
3

Course Structure
Semester Paper Number and Title
I.
101: Microeconomics - I
102: Statistics for Business Economics
103: Fundamentals of Business & Accounting
104: Business Communication
II.
201: Microeconomics - II
202: Mathematics for Business Economics
203: Legal Aspects of Business
204: Marketing Management
III.
301: Macroeconomics – I
302: Industrial Economics
303: Business Finance
304: Basic Econometrics
IV.
401: Macroeconomics – II
402: Organisational Behaviour
403: Quantitative Techniques for Management
404: Indian Financial System
V.
501: Indian Economy
502: Computational Techniques for Business Economics
511: Elective Paper F1 - Investment Management
521: Elective Paper M1 - Consumer Behaviour
531: Elective Paper Q1 - Advanced Econometrics
541: Elective Paper E1 – International Economics
551: Elective Paper P1 - Project Management
VI.
601: Environment Economics
602: Business Strategy & Ethics
611: Elective Paper F2 - International Finance Management
621: Elective Paper M2 - Advertisement & Branding
631: Elective Paper Q2 - Advanced Mathematical Techniques
641: Elective Paper E2 - Economic Growth & Policy
651: Elective Paper P2 - Entrepreneurship and Family Business
For the elective papers in the Vth and VIth semesters, students will be required to
opt for two groups from among the five groups: Finance (F), Economics (E), Project
Management and Entrepreneurship (P), Marketing (M) and Quantitative Techniques
(Q). For each chosen group, students will be required to enrol for the first paper in
the Vth semester and the second paper in the VIth semester. The groups and the
papers are as follows:
4

Group F: Finance:
F1: Investment Management – Paper No. 511
F2: International Finance Management – Paper No. 611
Group M: Marketing:
M1: Consumer Behaviour – Paper No. 521
M2: Advertisement & Brand – Paper No. 621
Group Q: Quantitative Techniques:
Q1: Advanced Econometrics – Paper No. 531
Q2: Advanced Mathematical Techniques – Paper No. 631
Group E: Economics:
E1: International Economics – Paper No. 541
E2: Economic Growth & Policy – Paper No. 641
Group P: Project Management & Entrepreneurship:
P1: Project Management – Paper No. 551
P2: Entrepreneurship and Family Business – Paper No. 651
5

REVISED ORDINANCE FOR B.A.(HONS.) BUSINESS ECONOMICS
The B.A. (Hons.) Business Economics shall be a three-year, full-time Honours Degree
Course, to be taught in six semesters, viz., semester I, II, III, IV, V and VI.
Scheme of Admission
Candidates who have passed Class XII examination of the CBSE or any other
examination considered equivalent by the University of Delhi shall be eligible for
taking the joint entrance test for admission to the B.A. (Hons.) Business Economics
course subject to the eligibility conditions required and the admission procedure to
be laid down by the University from time to time.
Eligibility Conditions for Seeking Admission
(a) The candidate should have passed Senior Secondary School Examination (10 +2)
of CBSE or any other examination considered equivalent by the University of
Delhi.
(b) The candidate should have secured an aggregate of at least 60% marks in his/her
XII class examination (55% for SC, ST, CW and PC categories) in four papers
including English and Mathematics. The other two papers are to be selected from
the following list: Accountancy, Biology, Biotechnology, Business Studies,
Chemistry, Commerce, Computer Science, Economics, Entrepreneurship,
Geography, History, Philosophy, Physics, Political Science, Psychology and
Sociology.
(c) The candidate should have obtained pass mark in each of the four papers
considered for computing the aggregate in the above mentioned subjects.
(d) The candidate seeking admission to the B.A. (Honours) Business Economics
course must provide the confirmed result of the qualifying examination and
marks obtained therein within one week of the appearing in the joint entrance
test.
(e) The marksheet of the qualifying examination and the reserved category
certificates of OBC (of Central List & non creamy layer), SC, ST, PC, and CW, as
applicable, in the name of the candidate, must be produced on the day of
counselling.
(g) The candidates securing compartment in the qualifying examination in a
particular year shall not be considered for admission in that year.
(h) Foreign nationals seeking admission to B.A.(Hons) Business Economics course
against the prescribed quota of seats earmarked for them, shall have to apply
through the Foreign Students Advisor, c/o Faculty of Management Studies,
University of Delhi, Delhi - 110007 and are exempted from the written
examination.
(j) Those foreign students who have acquired their minimum qualification for
admission from any Indian Board, in India have to apply directly as a General
category candidate. They are required to appear for the joint entrance test like
general category candidates and follow the same selection process as applicable
6

to the general category and in addition fill up the foreign student application
form of FSR office (downloadable from:
http://www.du.ac.in/forms/foreignstudents1.pdf). All admission of foreign
students are channeled through the Foreign Students Registry (FSR) office of
University of Delhi.
Selection Process
I. Written Joint Entrance Test
The University of Delhi will hold a Joint Entrance Test for the three courses B.A.
(Hons.) Business Economics, BBS and BFIA. Applicants shall be called for an
objective type, multiple choice test, which shall be held at Delhi and other centres,
where feasible, and as specified by the Faculty of Applied Social Sciences and
Humanities.
The written examination is designed to test the aptitude of the candidates to pursue
the courses B.A. (Honours) Business Economics, BBS and BFIA. There is no
prescribed syllabus or format for the entrance examination. The following areas have
been usually included in the entrance examination in the past.
· Quantitative Ability (Based on Mathematics upto class XII or its equivalent)
· Reasoning and Analytical Ability
· General English
· Business and General Awareness
The candidate will be required to attempt 120 questions in 120 minutes. Each correct
answer will get a score of plus 3 marks, each wrong answer will get a score of minus
1 mark and a question not answered will get a score of 0 marks. Marking of multiple
answers for one question shall be treated as wrong answer.
The test shall be of two hour duration, extra time will be given to the candidate for
filling up details on test booklet and answer sheet, marking attendance, verification
of candidates’ documents, distribution, and collection of test material etc.
The scheme of examination may be changed on the recommendation of the
admission committee.
II. Final selection for the course
The final selection of all candidates shall be based on the score computed by giving
equal weightage to the performance in Class XII examination and the performance in
the joint entrance test. The result declared shall comprise of the final score of the
candidate and the rank secured by the candidate in the category to which the
candidate belongs.
III. Counselling and Admission of candidates for all courses
The candidates shall be allotted the respective colleges as per their merit and their
order of preference at the time of counselling during the relevant counselling session.
7

Candidates offered admission are required to deposit the fees during the time
allocated along with their documents at the allotted college, failing which the
candidature will be cancelled.
Candidates who do not take admission during the stipulated time lose the right of
admission to the course. Candidates not present when called to the counselling will
not be entertained later.
At the second and third counselling, admitted candidates will be permitted a change
of college subject to availability of seats. To avail of any change to a preferred college,
the candidate should have necessarily deposited fees and fulfilled the remaining
admission formalities within the allocated time at their allotted college, failing which
the candidate loses right to admission as well as a right to exercise any choice of
college later.
Right to exercise choice for admission and to avail the change of preference for
college will be offered to only those candidates who are present on all the days of
counselling specified for them.
In case the candidate is unable to be present on the day of counselling an authorized
representative of the candidate can exercise the preference for college and meet other
admission requirements. An application to this effect signed by the candidate should
be submitted to the admission committee.
Fees for the Course
A course fee of Rs. 12,000 per annum shall be charged to each student enrolled in the
course. In addition, students would be required to pay the fee as applicable to the
B.A.(Hons.) Business Economics course at each college.
The colleges shall maintain a separate fund, comprising of the course fee and any
additional fee charged to the students of B.A.(Hons.) Business Economics by the
college. The money available in the fund shall be used for the following purposes,
after approval by the Business Economics teachers committee at each college:
1. Organising of teaching, guest teaching and special lectures for the course,
where necessary;
2. Organising of seminars, symposia, workshops, orientation programmes for
students and teachers;
3. Organising of industrial/field visits, business interaction, summer training and
placements;
4. Organising of student presentations, project preparation and business/research
training;
5. Organising of extra-curricular activities for students to enhance team-building
and inter-college interaction;
6. Preparation and purchase of study material and its copying for distribution to
students;
7. Creation and maintenance of a department library;
8. Creation of department diary and any such promotional material of the course
for use by the students;
8

9. Preparation and publishing of a student magazine/journal/newspaper;
10. Purchase of equipment to enable any of the above;
11. Creation of physical infrastructure to enable any of the above;
12. Institution of freeships and/or scholarships for needy students;
13. Travel expenses for teachers required to undertake work for the course and
travel expenses and registration fee for participating in seminars and other
academic activities by teachers involved in the teaching of the course;
14. Any other expenditure considered appropriate for the proper conduct of the
course and for development of the students, with the approval of the Head,
Department of Business Economics, University of Delhi South Campus.
9

Scheme of Examination and Rules of Promotion
Scheme of Examination
1. B.A.(Honours) Business Economics shall be a three-year full-time honours
degree course, to be taught in six semesters, viz., semester I, II, III, IV, V and VI.
There will be 24 papers in all, taught over the six semesters. Four papers are to be
taught in each semester. Students are required to study 20 compulsory papers
and 4 papers in electives during the course of three years.
2. In V & VI semester elective papers are offered in Finance, Marketing,
Economics, Quantitative Techniques and Project Management &
Entrepreneurship areas. Students are required to choose 2 elective streams (each
stream comprising two papers). Paper (1) of each elective stream shall be taught
in semester V and paper (2) of the elective stream will be taught in Semester VI.
Elective streams offered in a semester would depend upon the number of
students interested in enrolling for each specialization. The specialization groups
offered will be the discretion of the particular college.
3. For each theory paper, each week, 4 Lectures of 55 minutes each and 1
tutorial of 55 minutes each for each batch of 8-10 students would be conducted.
For the computer paper requiring interface with computers 3 laboratory classes
of 110 minutes each would be held for each batch of 25-30 students.
4. Medium of teaching will be English alone.
5. Teaching methodology would include Lectures, Case Studies, Business
Games, Seminars & Project Work. As computers have entered every walk of life,
wherever applicable relevant softwares would be integrated into the course.
Industry Interaction would be through Guest Lectures / Seminars / Projects /
Industrial tours.
6. The Department of Business Economics shall convene a meeting of teachers
for each paper of B.A. (Hons.) Business Economics before the commencement of
the academic semester to incorporate new study material and discuss the
detailed topics and their weightage in the paper.
7. No candidate shall be considered to have pursued a regular course of study
unless he/she is certified by the college authorities to have attended at least two
thirds of the total number of lectures, tutorials, practicals, seminars and case
discussions etc., conducted in each semester during the student's course of study.
8. All students shall have to undertake summer training for duration of 6 to 8
weeks at the end of semester II or semester IV during the Summer vacations in a
business/corporate/research/academic organisation.
10

9. An examination in all odd semester papers shall be conducted at the end of
odd semesters and an examination in all even semester papers shall be conducted
at the end of even semesters with an only exception of V semester exam to be
held along with the VI semester exam.
10. Each theory paper shall carry 100 marks, out of which 25 marks shall be
reserved for internal assessment. In the internal assessment, 20% weightage will
be given to attendance, 80% marks for assignments/tests/house
examination/project presentation. The internal assessment shall be conducted
once for each student in each paper. During subsequent reappear, essential or for
improvement, the internal assessment marks shall remain unchanged.
11. The computer paper in Vth Semester shall also carry 100 marks of which 25
marks shall be reserved for internal assessment and 25 marks for practicals to be
conducted & evaluated jointly by internal and external examiner during the
semester. The rest of the 50 marks shall comprise of a project to be evaluated
through a viva voce conducted by the University.
12. For each theory paper, a written examination of three hours duration at the
end of each semester for 75 marks and for computer paper a practical exam of 2
hours duration and a viva voce will be conducted by the university on the project
submitted by the student.
11

The paper of examination shall be as follows:
Sem
. No.
Paper No. and Title Lectures*
per week
(1)
Tutorial
Classes**
per week
(2)
Duration of
Written Exam
(in hours)
(3)
Written
Exam
Max Marks
(4)
Internal
Assessment
Max Marks
(5)
Total
Maximum
Marks
(4)+(5)= (6)
I.
101: Micro Economics - I 4 1 3 75 25 100
102: Statistics for Business Economics 4 1 3 75 25 100
103: Fundamentals of Business & Accounting 4 1 3 75 25 100
104: Business Communication 4 1 3 75 25 100
II.
201: Micro Economics - II 4 1 3 75 25 100
202: Mathematics for Business Economics 4 1 3 75 25 100
203: Legal Aspects of Business 4 1 3 75 25 100
204: Marketing Management 4 1 3 75 25 100
III.
301: Macro Economics – I 4 1 3 75 25 100
302: Industrial Economics 4 1 3 75 25 100
303: Business Finance 4 1 3 75 25 100
304: Basic Econometrics 4 1 3 75 25 100
IV.
401: Macro Economics – II 4 1 3 75 25 100
402: Organisational Behaviour 4 1 3 75 25 100
403: Quantitative Techniques for Management 4 1 3 75 25 100
404: Indian Financial System 4 1 3 75 25 100
12

V.
501: Indian Economy 4 1 3 75 25 100
502: Computational Techniques for Business Economics
3 laboratory sessions of
110 minutes per group
of 25-30 students
Practical
exam of 2
hours
duration
Project : 50
Practical :25
25
100
511: Option F1: Investment Management 4 1 3 75 25 100
521: Option M1: Consumer Behaviour 4 1 3 75 25 100
531: Option Q1 : Advanced Econometrics 4 1 3 75 25 100
541 : Option E1 : International Economics 4 1 3 75 25 100
551 : Option P1 : Project Management 4 1 3 75 25 100
VI.
601: Environment Economics 4 1 3 75 25 100
602: Business Strategy & Ethics 4 1 3 75 25 100
611: Option F2 : International Finance 4 1 3 75 25 100
621: Option M2: Advertisement & Brand Management 4 1 3 75 25 100
631: Option Q2 : Advanced Mathematical Techniques 4 1 3 75 25 100
641: Option E2 : Economic Growth & Policy 4 1 3 75 25 100
651 : Option P2 : Entrepreneurship and Family Business 4 1 3 75 25 100
TOTAL 2400
*Lectures will be of 55 minutes duration.
** Tutorial class shall be of 55 minutes duration and shall be held for each batch of 8 to 10 students.
13

Promotion Rules
1. Internal Assessment performance is not considered for promotion purposes: For
the purpose of passing and promotion of a student the marks secured by the student in
the internal assessment shall not be considered.
2. Internal Assessment is conducted once: The internal assessment of each
student in each paper is conducted when the student is enrolled as a regular
student in the year in which the particular paper is taught. Internal assessment
marks scored by the student shall remain unchanged in case the student
subsequently engages in essential reappear, reappear for improvement or
reappear after failing.
3. Passing in a year: A student shall be required to obtain at least 40% of marks
in the aggregate in both the semesters together in all the eight papers to be
declared passed in a particular year.
4. Promotion to the next year without passing: If a student fails to secure 40%
marks in aggregate in both the semesters together in all the eight papers, then
subject to essential reappear in a maximum of two papers in which the student
has scored the least marks, if the aggregate in the remaining six papers is 40%
marks or higher, the student shall be promoted to the next year with essential
reappear in one or two papers. Such promoted students shall be regular
students of the college if they were enrolled in the first or second years and
shall be required to enrol as ex-students in case they were enrolled in the third
year.
5. Passing after Promotion with Essential Reappear: A student who is required
to reappear in any paper(s) of an examination of any year at a subsequent
examination may be declared to have passed the examination if by combining
the marks obtained in that paper(s) at the subsequent examination with the
marks obtained in the remaining papers earlier, he/she secures the minimum
marks required for passing the examination of that year.
6. Failing in a year: A student who is not eligible for passing or for promotion
with reappear shall be deemed to have failed in the particular year. The student
who fails in First or Second or Third year examination shall be required to
reappear in the subsequent examination on being enrolled as an ex-student as
per the rules of the University.
7. Reappearing for a failed student: An ex-student shall be required to re-
appear only in those papers in which the student has scored less than 40% of
the marks in the written examination. In case the student wishes, the option to
repeat an entire semester or the entire year shall be available.
8. Scheduling of Papers: An examination in all odd semester papers shall be
conducted at the end of odd semesters and an examination in all even semester
14

papers shall be conducted at the end of even semesters No supplementary
examination for any of the semester shall be conducted.
9. Reappearing for improvement: Reappearing for improvement in any paper
is permitted subject to the condition that papers of the first and second
semesters may be improved upon in the third and fourth semesters
respectively and the papers of the third and fourth semesters may be improved
upon in the fifth and sixth semesters respectively. After passing the third year a
student may choose of reappear for improvement in one or more individual
papers of the third year.
10. Award of Degree: Students who have secured pass in each of the three years
are eligible for the award of a B.A. (Honours) degree in Business Economics.
Such candidates shall be classified on the basis of the combined result of
semester I, II, III, IV, V and VI examinations as follows:
Candidates securing in aggregate shall be categorised as follows:
75% and above First Division with Distinction
60% and less than 75% First Division
50% to less than 60% Second Division
40% to less than 50% Third Division
11. Maximum period: A candidate must qualify for the award of the degree
within 5 years of his/her first admission to the course.
15

COMPARATIVE STATEMENT
Semester-I Existing Paper Paper No. Proposed Paper Remarks
Paper-I Basic Macro Economics Paper-101 Micro Economics – 1 Paper shifted from Sem II and syllabus revised
Paper-II Statistics for business Paper-102 Business Statistics Syllabus revised
Paper-III Fundamentals of Business &
Accounting
Paper-103 Fundamentals of Business &
Accounting
Syllabus revised
Paper-IV Business Communication Paper-104 Business Communication Syllabus revised
Semester-II Existing Paper Paper No. Proposed Paper Remarks
Paper-V Basic Micro Economics Paper-201 Micro Economics – 2 Paper shifted from sem IV and Syllabus revised
Paper-VI Mathematics for Business Paper-202 Mathematics for Business Syllabus revised
Paper-VII International trade Paper-203 Legal Aspects of Business Shifted form semester III and Syllabus revised
Paper-VIII Marketing Management Paper-204 Marketing Management Syllabus revised
Semester-III Existing Paper Paper No. Proposed Paper Remarks
Paper-IX Applied Macro Economics Paper-301 Macro Economics – I Paper shifted from sem I and Syllabus revised
Paper-X Legal Aspects of business Paper-302 Industrial Economics Syllabus revised
Paper-XI Industrial Economics Paper-303 Business Finance Shifted from optional group & revised
Paper-XII Fundamentals of Computers Paper-304 Quantitative Techniques for
Management
Shifted from optional group & syllabus revised.
Semester-IV Existing Paper Paper No. Proposed Paper Remarks
Paper-XIII Applied Micro economics Paper-401 Macro Economics – II Paper shifted from sem II and Syllabus revised
Paper-XIV Management and Organizational
Behaviour
Paper-402 Organisational Behaviour Syllabus revised
Paper-XV Applications of computers Paper-403 Basic Econometrics Shifted from optional group & syllabus revised.
Paper-XVI Indian Financial system Paper-404 Indian Financial System & Markets Syllabus revised
Semester-V Existing Paper Paper No. Proposed Paper Remarks
Paper-XVII Indian Economy Paper-501 Indian Economy Syllabus revised
Paper-XVIII Economic policy and
comparative development
Paper-502 Computational Techniques for Business New paper introduced and Syllabus revised
Paper-XIX Optional paper 1(A) 511 to 551 Elective Paper 1(A)
Paper-XX Optional paper 2(A) Elective Paper 2(A)
Semester-VI Existing Paper Paper No. Proposed Paper Remarks
Paper-XXI Environment Economics Paper-601 Environmental Economics Syllabus revised
Paper-XXII Business Strategy Paper-602 Business Strategy & Ethics Syllabus revised
Paper-XXIII Optional paper 1(B) 611 to 651 Elective Paper 1(B)
16

Paper-XXIV Optional paper 2(B) Elective Paper 2(B)
17

STRUCTURE OF PAPERS FOR THE REVISED B.A.(HONS.) BUSINESS ECONOMICS COURSE
Semester – I
PAPER – 101
MICROECONOMICS - I
UNIT 1 : BASIC CONCEPTS
Positive and normative economics; constructing a model, scientific method; concepts of
opportunity cost, rate of growth, elasticity, and of total, average and marginal functions.
UNIT 2 : CONSUMER DEMAND
Elective Papers
Optional
Groups
Existing Paper Paper No. Proposed Paper Remarks
Group A Financial management Group F Finance
Paper-1 Corporate finance Paper- 511
(F1)
International finance Syllabus revised
Paper-2 International financial management Paper- 611.
(F2)
Investment management New paper introduced
Group B International Business Environment Group M Marketing
Paper-1 International Business Environment Paper-521
(M1)
Consumer Behaviour Syllabus revised
Paper-2 International Business Paper-621
(M2)
Brand & Advertisement
Mgmt
New paper introduced
Group C Entrepreneurship and Small Business Group Q Quantitative Techniques
Paper-1 Entrepreneurship and Family Business Paper- 531
(Q1)
Advanced Econometrics New paper introduced
Paper-2 Small Business Management Paper-631.
(Q2)
Advanced Math Techniques New paper introduced
Group D Marketing Group E Economics New Group
introduced,
Paper-1 Consumer Behaviour and Sales
Management
Paper- 541
(E1)
International Economics Shifted from semester
II
Paper-2 Market Research Paper- 641
(E2)
Economic Growth & Policy Shifted from semester
V
Group E Computer Applications Group P Project Mgmt &
Entrepreneurshp
New Optional Group
Paper-1 Programming in ‘C ’Language Paper 551
(P1)
Project & Risk Management New paper introduced
Paper-2 Data Base : Concepts and Applications Paper 651
(P2)
Entrepreneurship & Family
Bus.
New paper introduced
Gr- F Advanced Quantitative Techniques
Paper – 1 Operation Research and Applications
Paper – 2 Econometrics : Theory and
Applications
Gr- G Management of Services
Paper – 1 Financial Services
Paper – 2 Non Financial Services
18

Cardinal theory: derivation of demand in case of one or more goods; Ordinal theory:
Budget sets and Preferences under different situations. Indifference curves and the rate
and elasticity of substitution. Consumer equilibrium; effects of change in prices and
income; Engels curve. Derivation of demand curve. Income and substitution effects
effects: Hicks and Slutsky. Applications of indifference curves to other economic
problems.
Market demand: elasticity, shifts and movement; inverse demand function.
Revenue and Expenditure, elasticity and marginal revenue; income elasticity of demand;
consumer surplus.
Revealed preference theory: WARP, SARP and the derivation of demand curve.
UNIT 3 : PRODUCTION
Production functions: single variable – average and marginal product, variable
proportions, stages of production. Two variables – isoquants, returns to scale and to a
factor; factor prices; cost minimisation and output maximization; Elasticity of
substitution. Expansion path and the cost function.
UNIT 4 : COST
Concept of economic cost; Short run and long run cost curves; increasing and decreasing
cost industries; envelope curve; L-shaped cost curves; economies of scale.
Prices as parameters: Firm equilibrium and profit; short and long-run supply function;
taxes and subsidies.
UNIT 5 : MARKETS
Perfect competition: Equilibrium of the market. Long run industry supply; producer and
consumer surplus; effects of taxes and subsidies.
Suggested Readings
1. Varian, Hal R.: Intermediate Microeconomics (Sixth edition)
2. Bernheim, B. Douglas & Whinston, Michael D.: Microeconomics [TMH, 2009]
3. Pindyck, Robert S. & Rubinfeld, Daniel L.: Microeconomics Sixth Edition [PHI]
4. Browning, Edgar K. & Zupan,: Microeconomic Theory and Applications
19

Semester - I
PAPER – 102
STATISTICS FOR BUSINESS ECONOMICS
UNIT 1 : INTRODUCTION
Data types and scale. Sources. Sample and population. Sigma notation.
UNIT 2 : UNIIVARIATE ANALYSIS
Measures of central tendency, absolute and relative measures of dispersion, moments,
Sheppard's corrections for moments for grouped data. Measures of skewness and
kurtosis. Applications.
UNIT 3: MULTIVARIATE ANALYSIS
Correlation: simple, multiple and partial; linear and non-linear. Causation and
correlation. Use of raw and grouped data. Probable errors. Rank Correlation.
Regression Analysis : Principle of least squares and regression lines. Regression
equations and estimation, derivation of normal equations. Sums of squares. Standard
Error of Estimates. Regressions with time series data. Estimation of growth rate.
UNIT 4: INDEX NUMBERS
Laspyres, Paasche index numbers and their relation. Bowley, Marshall Edgeworth and
Fisher indexes. Fixed and chain base index numbers. Tests of adequacy. Base shifting,
splicing and deflating. Construction of real indexes: Consumer Price Index and BSE
index.
UNIT 5: PROBABILITY AND DISTRIBUTIONS
Review of counting rules. Defining probability. Types of events. Joint and conditional
probability. Addition and multiplication rules. Bayes' theorem. Probability distributions.
Discrete and continuous random variables. Mass and density functions and cumulative
probabilities. Joint probability distributions, marginal and conditional distributions.
Mathematical expectation and variance.
Theoretical distributions: discrete: uniform, bernoulli, binomial and poisson; continuous:
uniform, exponential and Normal.
Sample and Surveys: Sample and complete enumeration. Methods of sample selection:
random, stratified, multistage cluster. Sample measures and the degrees of freedom.
Suggested Readings
1. Karmel, P.H. & Polasek, M.: Applied statistics for economists
2. Spiegel, M.R.: Theory & Problems of Statistics, Schaum’s outline series, McGraw
Hill Pub. Co.
3. Spiegel, M.R.: Probability and Statistics
4. Freund: Mathematical Statistics
20

Semester - I
PAPER – 103
FUNDAMENTALS OF BUSINESS AND ACCOUNTING
Objective:
The course aims to provide basic concepts and knowledge of a business enterprise and with
the basic accounting principles and techniques of preparing and presenting the accounts for
user of accounting information.
UNIT 1 : INTRODUCTION TO BUSINESS
Concept, Nature and Scope of Business Enterprise; Concept of Business as a System;
Business and Environment Interface; Entrepreneurial opportunities in contemporary
business environment or emerging trends in business: Networking marketing,
Franchising, Business Process Outsourcing, knowledge Process Outsourcing, E-
commerce and M-Commerce.
Opportunity and Idea Generation – role of Creativity and Innovation. Feasibility study
and preparation of Business Plan Basic considerations in setting up a Business Enterprise.
Process of setting up a Business Enterprise.
UNIT 2 : INTRODUCTION TO FINANCIAL ACCOUNTING
Concept of Financial Accounting. Types of Accounting: Financial, Cost and Management
Accounting. Accounting as an Information System. The users of Financial Accounting
Information and their needs. Qualitative Characteristics of Accounting Information.
Functions, Advantages and Limitations of Financial Accounting.
Basis of Accounting; Cash basis and Accrual basis. The nature of Financial Accounting
Principles – Basic Concepts and Conventions: Entity, Money Measurement, Going
Concern, Cost, Realisation, Accruals, Periodicity, Consistency, Prudence (Conservatism),
Materiality and Full Disclosures.
Financial Accounting Standards: concept, benefits, procedure for issuing Accounting
Standards in India. Salient features of Accounting Standard (AS): 1 (ICAI)
Accounting Process
From recording of Business Transactions to preparation of Trial Balance, an overview.
UNIT 3 :
(i) Final Accounts With Adjustments
Meaning and features. Preparation of Trading and Profit and Loss account, Balance Sheet.
(ii) Depreciation Accounting
Meaning of Deprecation, causes, objects of providing Depreciation, factors affecting
Depreciation, accounting treatment including provision for Depreciation Accounting.
Methods of depreciation: Straight Line Method, Diminishing Balance Method, Change of
Method as per revised AS-6.
(iii) Valuation Of Inventories
Meaning. Significance of Inventory Valuation. Inventory Record
Systems: Periodic and Perpetual. Methods: FIFO, LIFO and Weighted Average.
Salient features of Accounting Standard (AS): 2 (ICAI)
21

(iv) Fixed Assets Valuation: Salient features of Accounting Standard AS-9.
UNIT 4 :
(i) Introduction To Corporate Accounts
Cash Flow Statement: Concepts of funds. Preparation of Cash Flow Statement as per
Accounting Standard (AS): 3 (Revised) (ICAI): Indirect method only.
Corporate Financial Statements: Schedule VI FORMAT as prescribed in Companies Act,
1956.
(ii) Financial Analysis
Financial Statements and their Limitations, Concepts of Financial Analysis, Tools of
Financial Analysis: Comparative Financial Statements, Common Size Financial
Statements, Trend Percentages, Ratio Analysis, Cash Flow Analysis
UNIT 5: INTRODUCTION TO COST CONCEPTS FOR DECISION MAKING
Concept of Cost. Types of Cost. Relevance of Cost in Decision Making.
Suggested Readings:
1. Anthony, R.N., and J.S. Reece, ‘‘Accounting Principles’’, Richard D. Irwin, Inc.
2. Monga, J.R., ‘‘Financial Accounting: Concepts and Applications’’, Mayoor Paper Backs, New
Delhi.
3. Shukla, M.C., T.S. Grewal and S.C.Gupta, ‘‘Advanced Accounts’’, Vol-I, S.Chand & Co.,
New Delhi.
4. Gupta, R.L. and M. Radhaswamy, ‘‘Advanced Accountancy’’, Vol-I, Sultan Chand & Sons,
New Delhi.
5. Maheshwari, S.N. and. S. K. Maheshwari, ‘‘Financial Accounting’’, Vikas Publishing
House, New Delhi.
6. Tulsian, P.C., ‘‘Advanced Accounting’’, Tata Mc Graw Hill, New Delhi.
7. ‘‘Compendium of Statements and Standards of Accounting’’, The Institute of Chartered
Accountants of India, New Delhi.
22

Semester - I
PAPER – 104
BUSINESS COMMUNICATION
Objectives: Effective Communication is essential for holistic development of the students of
Business Economics. The objective of the paper is to develop communication skills in
speaking and writing essential for all areas of management.
UNIT 1 : INTRODUCTION TO BUSINESS COMMUNICATION
Basic form of Communication – Downward, upward and Horizontal communication,
Process of communication.
Corporate Communication – Formal and informal communication network, Grapevine –
single strand, gossip, cluster, Probability, Importance of Grapevine, Miscommunication or
Barrier to communication – Wrong choice of medium, Physics barriers, Semantic barriers,
different Comprehension of reality, Socio psychological barriers.
Principles of Communication - 7c’s concept
UNIT 2 : WRITING SKILLS
Planning business messages, Business letters, Memo formats, Request letters, Good news
letters, Bad news letters, Persuasive letters – AIDA, Sales letters, collection letters
Detailed Project Report Writing and presentation
UNIT 3: ORAL PRESENTATION
Principles of oral presentations, Factors effecting presentations
Non – Verbal communication – Appearance, Body language, Para language, Time, Space,
Silence.
Effective Listening – factors affecting listening, Improving listening
UNIT 4: CORPORATE COMMUNICATION
Interviewing Skills – Interviewer’s preparation, Interviewee’s preparation, Types of
interview
Communication for Employment – Resume: Formulating Career Plans, Planning your
Resume, Structuring the Resume, Content of the Resume, Electronic Resumes
UNIT 5: INTERNATIONAL COMMUNICATION
Cultural sensitiveness, Cultural context
Negotiation Skills – Process, Strategies, Issue in Negotiation – Collective bargaining,
Process & Essentials of effective BC.
Suggested Readings:
1. Ronald E. Duleck, John S.Fielden: Principles of Business Communication
2. Murphy and Hiderbrandt : Business Communication
3. Bovee Thill: Business Communication Today, Mc Graw Hill
23

4. Malra Treece, Allyn and Bacon : Successful Communication
5. Randall E. Majors Harper & Rom : Business communication
6. Harpert & Row Western : Guide to effective letter writing
7. Mary Ellen Guffoy : Business Communication
8. Fred Luthan : Organizational Behavior(For Negotiation Skill)
9. C.B Mmoria : Industrial Relation (For the topic of collective bargaining)
24

SEMESTER -II
PAPER – 201
MICROECONOMICS – II
UNIT 1 : MARKETS WITH IMPERFECT COMPETITION
Monopoly: Equilibrium; supply; multiplant firm; monopoly power; deadweight loss;
price discrimination; bundling; two-part tariffs.
Monopolistic Competition: Product differentiation; equilibrium of the firm in the
industry-with entry of new firms and with price competition. Comparison with pure
competetion.
Oligopoly and Game Theory: Cournot model and reaction curves; Bertrand model;
quantity leadership; price leadership; Non collusive stable equilibrium; simultaneous
quantity setting; collusion; cartels; Concepts of Game Theory: Dominant strategies and
Nash Equilibrium; Mixed strategies; Prisoner's Dilemma. Specification of oligopoly
models in game theoretic terms.
UNIT 2 : FACTOR MARKETS
Factor pricing in the case of single and many variable factors; demand for labor in a
product market with perfect competition and monopoly. Monopsony, bilateral
monopoly and role of labour unions. Economic rent and quasi rent.
UNIT 3 : GENERAL EQUILIBRIUM
Edgeworth box; 2 good, 2 factor, 2 consumer analysis and Pareto optimality conditions;
market trade; Walras Law; Relative prices; Equilibrium and efficiency; Grand Utility
possibility frontier. Implication of first and second welfare theorem;
UNIT 4 : WELFARE
Social welfare function; welfare maximisation; Fair allocation; Envy and equity. Arrow's
Impossibility Theorem.
UNIT 5 : MARKET FAILURE
Asymmetric information and signaling. Joint production and consumption and
externalities. Common property resources and public goods.
Suggested Readings
1. Varian, Hal R.: Intermediate Microeconomics (Sixth edition)
2. Bernheim, B. Douglas & Whinston, Michael D.: Microeconomics [TMH, 2009]
3. Pindyck, Robert S. & Rubinfeld, Daniel L.: Microeconomics Sixth Edition [PHI]
4. Browning, Edgar K. & Zupan,: Microeconomic Theory and Applications
25

Semester -II
PAPER – 202
MATHEMATICS FOR BUSINESS ECONOMICS
UNIT 1 : BASIC CONCEPTS
Number system, Logic, Equations and Inequalities, Concept and methods of proof. Set
theory; types of relations in economics; functions, types, monotonicity and invertibility,
domain and range.
UNIT 2 : FUNCTIONS
Sequences: convergent, divergent and oscillatory. Limit of a convergent sequence. Series
and their convergence.
Real valued functions: Linear, polynomial, hyperbolic, logarithmic, power and their
applications. Roots of polynomials. Limit of a real valued function. Continuity and
differentiability.
UNIT 3 : SINGLE VARIABLE DIFFERENTIATION
Polynomial, logarithmic and power functions and their applications. Rates of change and
the tangent. Applications of continuity and differentiability: Intermediate value, extreme
value and mean value theorems. Taylor's and McLaurin's series and expansions.
Stationarity, convexity and concavity of functions. Global and local extrema and points of
inflexion. Applications to Economics.
UNIT 4 : LINEAR ALGEBRA
Vector space: operations of addition and scaler multiplication and their geometric
representation; linear combinations, linear span and basis. Scaler Product and
orthogonality. Matrices: operations of addition, multiplication, transpose. Row/column
operations. Matrix types: symmetric, orthogonal, idempotent. Determinants and inverse.
Linear independence, Rank and solutions to linear simultaneous equations. Applications.
UNIT 5 : FUNCTIONS OF TWO VARIABLES
Geometric representation. Level curves. Partial derivatives. Young's theorem.
Homogenous and homothetic and CES functions. Euler's theorem. Generalised chain rule
and implicitly defined functions. Differentials. Convex sets. Concavity and convexity.
Local maxima and minima. Optimisation of functions with a single equality constraint.
Suggested Readings:
1. Sydsaeter, Knut & Hammond, Peter J.: Mathematics for Economic Analysis [Pearsons
Education]
2. Chiang, A.C.: Fundamental Methods of Mathematical Economics [TMH]
3. Allen, R.G.D.: Mathematical Analysis for Economics [Macmillan]
26

Semester -II
PAPER – 203
LEGAL ASPECTS OF BUSINESS
Objective:
The objective of the course is to impart basic knowledge of the important business laws
along with relevant case law.
UNIT I : INDIAN CONTRACT ACT, 1872
Contract – meaning, essentials and kinds. Offer, Acceptance, Consideration, Contractual
Capacity, Free consent. Modes of discharge of a contract and remedies for breach of a
contract.
UNIT 2: NEGOTIABLE INSTRUMENTS ACT, 1881
Meaning and characteristics of Promissory Note, Bill of Exchange and Cheque. Holder
and Holder in Due Course, Negotiation, Crossing of Cheque – Kinds and effects.
UNIT 3: COMPANIES ACT, 1956
Company - meaning, kinds, procedure of formation. Memorandum of association,
Articles of Association & Prospectus. Allotment of shares. Shareholders and Members.
Company Meetings and Resolutions
UNIT 4 : CONSUMER PROTECTION ACT, 1986
Structure of the Act, jurisdiction and definitions. Consumer complaint – meaning, relief
available to a consumer.
UNIT 5 : INFORMATION TECHNOLOGY ACT, 2000
Scheme of the Act, definitions. Digital Signature and Electronic Governance. Regulation
of Certifying Authorities
Note: The leading cases should be discussed at relevant places.
Suggested Readings:
1. Kuchhal, M.C.& Prakash, Deepa , “Business Legislation for Management”, Vikas
Publishing, House (P) Ltd., New Delhi.
2. Chadha, P. R.and Bagrial, Ashok k., “Business Law” Galgotia Publishing Company,
New Delhi.
3. Singh, Avtar, “The Principles of Mercantile Law”, Eastern Book Company,
4. Lucknow.
5. Maheshwari & Maheshwari, “Business Law”, National Publishing House, New Delhi.
6. Kapoor, N. D., “Business Law”, Sultan Chand & Sons, New Delhi.
7. Desai, T.R., “Indian Contract Act, Sale of Goods Act and Partnership Act”, S.C. Sarkar &
Sons Pvt. Ltd., Calcutta.
8. Bagrial, A. k, “Company Law”, Vikas Publishing, House (P) Ltd., New Delhi.
27

9. Datey, V.S., “Students Guide to Corporate Laws”, Taxman’s Allied Services (P) Ltd.,
New Delhi.
10. Singh, Avtar., “Company Law”, Eastern Book Company Luchnow.
11. Kapoor, G.K., “Corporate Laws & Secretarial Practice”, Premier Book Company, New
Delhi.
12. Chadha, Reena,Chadha, Sumant, “Corporate Laws”, Mayur Paperbacks, New Delhi.
13. Consumer Protection Act,1986.
14. “Information Technology Rules 2000 & Cyber Regulations Appellate Tribunal Rules
2000 with Information Technology Act 2000” Taxmann Publications Pvt. Ltd.,
New Delhi.
15. Painttal, D., “Law of Information Technology” Taxmann Publications Pvt. Ltd., New
Delhi.
28

Semester -II
PAPER – 204
MARKETING MANAGEMENT
Objective:
An introductory study of the various principles and functions of marketing keeping the
Indian backdrop wherever possible.
UNIT I: UNDERSTANDING THE BASICS
Introduction : Definition of market, marketing and marketing management, Marketing
functions, Objectives of marketing management, Company’s orientation towards
marketing
Marketing Environment : Nature of marketing environment, Environmental analysis
and scanning, and its Importance, Types of marketing environment: Economic,
Demographic, Socio- cultural, technological, political and legal (facts on Indian
envcironment must be incorporated)
Indian Marketing Environment : Factors determining competitive forces (Michael
Porter’s model), Sea change in the Indian marketing environment consequent to
liberalization, Marketing challenges of the liberalized economy.
UNIT 2 : NATURE OF MARKETING
Market Segmentations and Market targeting: Levels and Patterns of market
segmentations, Market segmentation procedure, Bases for segmenting consumer
markets. Evaluating and selecting the market segments.
Marketing mix : Concept of integrated approach to manage marketing mix rather than
managing each ‘P’ separately.
UNIT 3 : PRODUCT AND PRICING DECISION
Product life cycle: the concept and its strategic implications, Product mix: levels,
hierarchy, classifications, mix.
Product line decisions: product line analysis, product line length, line modernization,
featuring, pruning.
Positioning: Developing and communicating a positioning strategy, which positioning to
promote, communicating a company’s positioning.
Differentiation: differentiation tools. Product, services, personnel, channel, image
differentiation.
Branding: brand decisions. What is brand, building brand identity, building brands in
the new economy, brand equity, branding challenges, brand name decisions, brand
building tools, brand strategy decision, brand asset management, brand auditing and
repositioning.
Pricing: significance of pricing, factors influencing pricing, pricing objectives, pricing
strategies and procedure.
29

UNIT 4 : PROMOTION AND DISTRIBUTION
Communication Process, Steps to achieve effective communication, The concept of
Integrated Marketing Communication
Advertising: setting the advertising objectives, deciding on the advertising budget,
choosing the advertising message, deciding on media and measuring effectiveness.
Sales promotion: its purpose, major decisions in sales promotion.
Personal selling: principles of personal selling. Professionalism, negotiation
Public relations and publicity: marketing public relations, major decisions in marketing
PR. Concept of direct marketing: growth, benefits, integrated direct marketing, major
channels, catalog marketing,
Channels: Channel functions and flows, channel levels, service sector channel,
information highway channels, Channel dynamics: vertical marketing system, horizontal
marketing system, multichannel marketing system, conflict, cooperation, competition,
legal and ethical issues in channel relations.
Retailing and wholesaling: types of retailers, marketing decisions, trends in retailing,
wholesaling: growth and types, marketing decisions, trends.
Market logistics: objectives, decisions, organizational lessons, store management,
UNIT 5 : CONTEMPORARY ISSUES
Ethics in Marketing
Newer concepts like Relationship marketing, Holistic marketing, Green marketing,
services marketing, political marketing etc.
Telemarketing and M-commerce, e-marketing, Rural marketing, Trends in Retailing
Note: case study and case lets must be included.
Suggested Readings:
1. Marketing Management, Phillip Kotler.
2. Marketing Management, Ramaswamy and Ramakumari
3. Business and Marketing Magazines
30

Semester - III
PAPER – 301
MACROECONOMICS - I
Objective:
Macroeconomics is the study of the aggregate performance of the economy including
national income, gross domestic product, rate of growth of the economy, changes in
unemployment levels, inflation and price levels, etc. The present syllabus intends to provide
an understanding of the economy for students at the undergraduate level. The syllabus has
been divided into two parts, as Macroeconomics I & II, to be covered in IIIrd
and IVth
semesters respectively.
UNIT 1. AN INTRODUCTION TO BASIC MACROECONOMICS CONCEPTS
D’Souza (2008) : Chapter 1
Economic Survey (Latest)
UNIT 2. IS-LM MODEL
Blanchard (2006) : Chapters 3, 4 & 5
D’Souza (2008) : Chapter 8 (pages 255-256)
UNIT 3. AGGREGATE SUPPY AND AGGREGATE DEMAND MODEL
Blanchard (2006) : Chapters 6 & 7
UNIT 4. INFLATION, UNEMPLOYMENT AND THE PHILLIPS CURVE
Blanchard (2006) : Chapters 8 & 9
Economic Survey-Latest
UNIT 5: a) Economics of Great Events-Depression, Hyperinflation and Deficits
b) Advances in Business Cycle Theory
1. Dornbusch, Fischer and Startz (2004) : Chapter 18
2. Mankiw (2005): Chapter 20
Suggested Readings
3. D’Souza, E. (2008): “Macroeconomics”, Pearson Education: New Delhi.
4. Blanchard, O. (2006) : “Macroeconomics” (IVth
Edition), Pearson Education : New
Delhi.
5. N. Gregory Mankiw (2005)-Vth
Edition, Macroeconomics, Worth Publishers
6. Dornbusch Rudiger, Fischer Stanley and Startz Richard (2004)- IXth
Edition, Tata
McGraw-Hill
7. Government of India (GOI) (Latest Year) : “Economic Survey”, Ministry of Finance
: New Delhi
31

Semester - III
PAPER – 302
INDUSTRIAL ECONOMICS
UNIT 1 : STRUCTURE - CONDUCT - PERFORMANCE PARADIGM
The Simple SCP model/framework with and without feedbacks, its critique and modified
framework with feedback.
UNIT 2 : MARKET CONCENTRATION
Definition of the market, nature and measurement of market concentration, indices of
concentration, inequality measures. Theories of measurement: deterministic and
stochastic approach.
UNIT 3 : BARRIERS TO ENTRY
Concepts to Barriers to Entry by Bains, Stigler. Sources to Barriers to Entry, Limit Pricing
Theory, Strategic Entry deterrence, Contestable markets.
UNIT 4 : VERTICAL INTEGRATION CONGLOMERATE DIVERSIFICATION &
MERGERS
Conglomerate Diversification : Concepts, measures, determinants and consequences of
diversification, Mergers, FDI
Vertical Integration : Nature and extent of vertical integration, theories of vertical
integration, monopolistic motives for integration
UNIT 5 : TECHNICAL PROGRESS & PERFORMENCE
Economics of Research, Market structure and incentive to invent, Concepts by Arrow,
Demsetz, Schumpeter.
Concepts of Profit margins , Productivity and Technical efficiency
Main Reading
1. Industrial Economics by Roger Clarke
Supplementary Readings
1 Stephen Martin, Industrial Economics.
2 Fergusen and Fergusen. Industrial Economics.
3 Giles Burgess, Industrial Organisation.
4 Stephen Martin, Advanced Industrial Economics.
32

Semester - III
PAPER – 303
BUSINESS FINANCE
Objective: The course aims to provide basic concepts and knowledge with regard to a
business finance and its decisions.
UNIT I: INTRODUCTION
Nature, scope and objectives of financial management. Time value of money and
mathematics of Finance. Concept of Risk and return.
UNIT 2: INVESTMENT DECISION
Capital budgeting process: Estimation of Relevant cash flows, Non-discounted and
discounted cash flow techniques – Pay back, ARR, NPV, IRR and Profitability index.
UNIT 3: COST OF CAPITAL AND FINANCING DECISION
Cost of Capital and Financing Decision: Estimation of components of cost of capital;
Equity capital and external & internal retained earnings, Debt and Preference Capital,
Weighted average cost of capital (WACC) and marginal cost of capital.
Capital structure theories - NI, NOI, traditional approach and MM approach. Factors
determining capital structure.
UNIT 4: DIVIDEND DECISION
Relationship between dividend and corporate valuation - Walter model, Gordon Model
and MM hypothesis. Determinants of dividend policy.
UNIT 5 :
(i) Sources of Finance
Short term sources: advances from commercial banks, public deposits,
advances from customers and trade creditors. Long term sources: shares, debentures and
long term loans etc.
(ii) Lease Financing
concept of leasing. Types of lease agreements. Difference between hire purchase and
lease financing. Advantages and disadvantages of leasing. Lease evaluation
(iii) Mergers and Acquisitions
Reasons for mergers and acquisitions. Types of mergers. Financial considerations in
mergers and acquisitions. Financial evaluation of mergers and acquisitions. Benefits and
costs of mergers.
Suggested Readings:
J.C. Van Horne, Financial Management and Policy, Prentice Hall of India.
H. Levy and M. Sarnat, Principles of Financial Management, Engelwood Cliffs,Prentice
Hall.
M. Y Khan. and P. K Jain., Financial Management, Text and Problems, Tata
McGraw Hill New Delhi.
R. S. Kulshrestha, Financial Management, Sahitya Bhawan, Publishers and
33

Distributors.
R. P. Rastogi, Fundamentals of Financial Management, Galgotia Publications,
New Delhi.
I. M. Pandey, Financial Management, Vikas Publishing House (P) Ltd.
V.K. Bhalla, Financial Management & Policy, Anmol Publications, Delhi
Prasanna Chandra, Financial Management-Theory and Practice, Tata McGraw
Hill.
V. Sharan, Fundamentals of Financial Management, Pearson Education, India.
J. K Singh, Financial Management – Text and Problems, Dhanpat Rai and
Company, Delhi.
Dr. S.N. Maheshwari, Financial Management, principles and practice, Sultan Chand and
Sons, New Delhi.
R.P. Rustagi, Fianacial Management, theory, concepts and problems, Galgotia publishing
company, New Delhi.
34

Semester - III
PAPER – 304
BASIC ECONOMETRICS
UNIT 1 : SAMPLING AND HYPOTHESIS TESTING
Statistics and parameters. Properties for a statistic. Central Limit Theorem. Distribution
of the sample mean, difference in means and the proportion. Point and interval estimates
for the mean, difference in means, and proportion. Hypotheses testing and types of
errors. Significance levels and p values. Small sample testing: Chi square, t and F
distributions and their properties. Applications of chi square and t distributions to
interval estimates and tests.
UNIT 2 : CLASSICAL TWO VARIABLE LINEAR REGRESSION MODEL
Types of Data : Time Series, Cross Section and Panel Data. Concept of PRF and SRF.
Estimation of the SRF using OLS. Analysis of variance and R squared. Understanding
the residuals/error term. Assumptions of the model. Expectation and standard errors of
the regression coefficients and the error term. Gauss Markov Theorem. Confidence
intervals and tests on population regression coefficients, variance of population
disturbance term, and forecasts. Testing the significance of the model as a whole. Testing
the normality assumption.
UNIT 3 : MULTIPLE REGRESSION MODEL
The three variable case. Derivation of the coefficients. Correlation. Additional
assumptions. Adjusted R square. Confidence intervals and testing of the regression
coefficients. F and t tests for structural stability, contribution and justification of an
explanatory variable.
UNIT 4 : OTHER FUNCTIONAL FORMS
Regressions in deviation form and through the origin. The log-log, log-lin, lin-log,
reciprocal, log-reciprocal models with application.
UNIT 5 : DUMMY VARIABLES
Intercept, Slope Dummy variables. Interaction between qualitative variables. Interaction
between quantitative and qualitative variables. Dummies for testing for the presences of
Seasonal Trends.
Main Readings
1. Christopher Dougherty, Introductory Econometrics 3rd
Edition Oxford University
Press (2007)
2. Gujarati , Damodar : Basic Econometrics , 3rd
edition Mc.Graw Hill, New Delhi (1995)
3. Ramanathan, Ramu : Introductory Econometrics With Applications. Thomson South
Western (2002)
Supplementary Readings
1. Pindyck ,Robert S. and Daniel L. Rubinfeld. “Econometric Models and Economic
Forecasts.”. McGrawHill, 3rd
Edition, Singapore (1997).
2. Wonnacott, R.J. and Wannacott, T.H: Econometrics , John Wiley. France
35

SEMESTER – IV
PAPER – 401
MACROECONOMICS - II
UNIT 1. THEORIES OF CONSUMPTION AND INVESTMENT
a) Consumption Functions
b) Fisher’s Inter-temporal Choice Model
c) Life-Cycle and Permanent Income Hypotheses
d) Business Fixed, Residential and Inventory Investments
Mankiw (2005) : Chapters 16 and 17**
UNIT 2. OPEN ECONOMY I – THE CONCEPTS
(a) Balance of Payments
(b) Trade Balance and Exchange Rates
D’Souza (2008): Chapers 2 and 5
UNIT 3. OPEN ECONOMY II –THE MUNDELL-FLEMING MODEL
N. Gregory Mankiw (2005): Chapter 12
UNIT 4 . ECONOMIC GROWTH
(a) Sources of Growth, Potential and Feasible Output
(b) The Determinants of Long-Run Growth and Solow - A Geometric Presentation
(c) The Golden Rule, Convergence and Poverty Traps
(d) Endogenous Growth
D’Souza (2008): Chapter 16
UNIT 5. MONETARY AND FISCAL POLICY
a) Inflation Targeting
b) The Design of Monetary Policy
c) The Government Budget Constraint
d) Issues in Fiscal Policy
Blanchard (2006) : Chapters 25 and 26
Suggested Readings
1. D’Souza, E. (2008): “Macroeconomics”, Pearson Education: New Delhi.
2. Blanchard, O. (2006) : “Macroeconomics” (IVth
Edition), Pearson Education : New
Delhi.
3. N. Gregory Mankiw (2005)-Vth
Edition, Macroeconomics, Worth Publishers
36

4. Semester - IV
PAPER – 402
ORGANISATIONAL BEHAVIOUR
Objective:
To provide students with an understanding of the principles of human behaviour in
organisations with relevance to the Indian business context.
UNIT 1. INTRODUCTION
Concept of OB; Management roles, skills and activities; Disciplines that contribute to OB;
Opportunities for OB (Globalization, Indian workforce diversity, customer service,
innovation and change, networked organizations, work-life balance, people skills,
positive work environment, ethics)
UNIT 2. INDIVIDUAL BEHAVIOUR
(i) Learning, attitude and job satisfaction
Concept of learning, conditioning, shaping and reinforcement.
Concept of attitude, components, behaviour and attitude.
Job satisfaction: causation; impact of satisfied employees on workplace.
Comparison of job satisfaction amongst Indian employees with other cultures.
(ii) Motivation
Concept; Theories (Hierarchy of needs, X and Y, Two factor, McClelland, Goal setting,
Self-efficacy, Equity theory); Job characteristics model; Redesigning job and work
arrangements; Employee involvement; Flexible benefits, Intrinsic rewards
(iii) Personality and Values
Concept of personality; MBTI; Big Five model.
Relevance of values; Indian values;
Linking personality and values to the workplace (person-job fit, person-organization fit)
(iv) Perception, Decision Making and Emotions
Perception and judgements; Factors; Linking perception to individual decision making;
Decision making in organizations, Ethics in decision making.
Emotional labour; Emotional Intelligence;
UNIT 3. GROUP BEHAVIOUR
(i) Groups and Work Teams: Concept; Five stage model of group development;
Group think and shift; Indian perspective on group norms.
Groups and teams; Types of teams; Creating team players from individuals; Team
building and team based work (TBW).
(ii) Leadership
Concept; Trait theories; Behavioral theories (Ohio and Michigan studies); Contingency
theories ( Fiedler, Hersey and Blanchard, Path-Goal); Authentic leadership; Mentoring,
self-leadership, online leadership; Inspirational Approaches (transformational,
charismatic); Comparison of Indian leadership styles with other countries.
37

Exercises, games and role plays may be conducted to develop team and leadership skills.
UNIT 4. ORGANISATIONAL CULTURE AND STRUCTURE
Concept of culture; Impact (functions and liability); Creating and sustaining culture;
Employees and culture; Creating positive and ethical cultures.
Concept of structure; Prevalent organizational designs; New design options.
UNIT 5. ORGANISATIONAL CHANGE, CONFLICT AND POWER
Forces of change; Planned change; Resistance; Approaches (Lewin’s model,
Organisational development); Learning organization; Organisational change in Indian
businesses.
Concept of conflict; Traditional view and interactionists view of conflict; Conflict
process; Functional/Dysfunctional. Introduction to power and politics
Main Reading :
1. Organisational Behaviour by Stephen P. Robbins, Timothy A. Judge and Seema Sanghi,
13th
Ed, Pearson Education ltd.
Supplementary Reading :
1. Luthans Fred., “Organizational Behaviour”, McGraw Hill.
2. Hellriegel, Slocum and Woodman, Organisational Behavior, South-Western,
Thomson Learning, 9th edition, 2001.
3. Behavior In Organizations, Jerald Greenberg, 8th
ed, Pearson Education.
4. Arnold, John, Robertson, Ivan t. and Cooper, Cary, l., “Work psychology:
understanding human behaviour in the workplace”, Macmillan India Ltd., Delhi.
5. Dwivedi, R. S., “Human relations and organizational behaviour: a global
perspective”, Macmillan India Ltd., Delhi.
38

Semester - IV
PAPER - 403
QUANTITATIVE TECHNIQUES FOR MANAGEMENT
UNIT 1 : INTRODUCTION TO OPERATIONS RESEARCH, LINEAR PROGRAMMING
(i) Introduction
Meaning, Scope, Techniques, Relevance and Limitations of operational research, Meaning
of a model, steps in building of a model.
(ii) Linear Programming
Linear Introduction, terminology and applications, Mathematical formulation of a linear
programming problem, Graphical solution, Algebraic method (Simplex method) –
Maximisation and minimization cases ( single and mixed constraints), Duality : Concept
and Interpretation
UNIT 2 :TRANSPORTATION & ASSIGNMENT
(i) Transportation
Introduction, Matrix Formulation and balance check of a transportation problem, Initial
basic feasible solution ( only LCM & VAM methods), Test of optimality and optimal
solution, Stepping Stone and MODI methods)
Note : Exclude special cases i.e. multiple optimum solution, maximization, degeneracy
and prohibited routes.
(ii) Assignment
Introduction, Balanced and unbalanced assignment problem, Solution using Hungarian
assignment method.
UNIT 3 : DYNAMIC PROGRAMMING
Meaning, applications, Construction and problem solving in stages (including
deterministic and but excluding probabilistic programming)
UNIT 4 : THEORY OF GAMES, DECISION THEORY AND DECISION ANALYSIS
(i) Theory of Games
Introduction and basic terminology, Pure strategy games ( including identification of
saddle point and value of the game), Principle of dominance, Mixed strategy games (only
arithmetic method for 2 x 2 games)
(ii) Decision theory and Decision Analysis
Steps in Decision theory, Concepts of Expected Monetary Value, Expected Value of
Perfect Information and Expected Opportunity loss, Introduction to risk and uncertainty,
Decisions under Uncertainty using Laplace, maximin, Minimax, maximax, minimin,
hurwicz and Savage Methods
UNIT 5 : CPM/PERT ANALYSIS, SIMULATION, SIMPLE INVENTORY MODELS
(i) CPM / PERT Analysis
Meaning, objectives and applications, Fundamental concepts – event, activity, path,
dummy activity, fulkerson’s rule, Network construction, Time estimates in network
analysis –earliest finish, latest finish, critical path, Float (Independent , free and total
float), Programming Evaluation review technique (PERT) – three time estimates,
39

Standard deviation and probability of project completion within a scheduled time, Direct
and indirect cost, Time-cost tradeoff – Crashing of activities ( method, network
construction, identification of crash time, new critical path and activities to be crashed).
(ii) Simulation
Introduction and applications, Problem Solving using Monte Carlo method and Random
numbers.
(iii) Simple Inventory Models
Finite and Infinite Replenishment, Simple EOQ.
Main Readings
1. Kapoor V.K. Operations Research : Sultan Chand & Sons, Latest Edition
2. Vohra N.D. Quantitative techniques in management 3rd
Ed , Mc. Graw Hill Co.
Suggested Readings :
1. Swarup Kanti, Gupta, P.K. & Manmohan, Operations Research 12th
Edition Sultan
Chand and Sons.
2. Taha , H.A Operations Research : An Introduction , 7th
Edition. Pearson Education
40

Semester – IV
PAPER – 404
INDIAN FINANCIAL SYSTEM
UNIT 1 : FINANCIAL MARKETS IN INDIA
Role and Importance of Financial Markets, Financial Markets vs. Capital Markets vs.
Stock Markets, Linkages Between Economy and Financial Markets, Integration of Indian
Financial Markets with World Markets, Players in Financial Markets, Role of Regulator
(RBI and SEBI)
UNIT 2 : PRIMARY MARKET FOR CORPORATE SECURITIES IN INDIA
(i) Issue of Corporate Securities
Public Issue through Prospectus, Green shoe option, Offer for sale, Private Placement
Rights Issue, OnLine IPO : Dutch and French Auction , Book Building of Shares,
Disinvestment of PSU, Employees Stock Options, Preferential Issue of Shares, Venture
Capital, Private Equity, Performance of Primary Market in India, Institutional Interest
in Public Issues, measuring success of an IPO.
(ii) Corporate Listings
Listing and Delisting of Corporate Stocks
UNIT 3 : SECONDARY MARKET IN INDIA
(i) Introduction to Stock Markets
Regional and Modern Stock Exchanges, International Stock Exchanges, Demutualization
of exchanges, Competition amongst major exchanges in India, Raising of funds in
International Markets : ADRs and GDRs, FCCB and Euro Issues
Indian Stock Indices and their construction, free float vs. full float methodology,
Classification of Securities to be included in the Index, impact of corporate actions
(rights, bonus and stock split) on index
Bulls and Bears in Stock Markets, Factors influencing the movement of stock markets,
indicators of maturity of stock markets, Major Instruments traded in stock markets:
Equity Shares, Debentures, Myths attached to Investing in Stock Markets.
(ii) Trading of securities on a stock exchange
Selection of broker, capital and margin requirements of a broker, MTM and VaR Margins
,kinds of brokers, opening of an account to trade in securities, DEMAT System, placing
an order for purchase/sale of shares, margin trading and margin adjustment , contract
note, and settlement of contracts , rolling and traditional (weekly) settlement systems.
UNIT 4 : MONEY MARKETS & DEBT MARKET IN INDIA
(i) Money Market
Meaning , role and participants in money markets, Segments of money markets, Call
Money Markets, Repos and reverse Repo concepts, Treasury Bill Markets, Market for
Commercial Paper, Commercial Bills and Certificate of Deposit. Role of STCI and DFHI
in money markets
(ii) Debt Market
Introduction and meaning, Market for Government/Debt Securities in India, When issued
market, Secondary market for government/debt securities, Oversubscription and
41

devolvement of Government Securities, Fiscal Responsibility Act, Switch deals,
Government securities issued by State Governments, Municipal Bonds, Corporate Bonds
vs. Government Bonds
UNIT 5 : BANKING AND HOUSING FINANCE IN INDIA
(i)RBI
Functions, Role and Monetary Policy Measures( CRR,SLR, OMO)
(ii) Recent Developments in Banking Sector in India
Commercial and Development Banks: Meaning , their roles (Traditional and New
/Changing roles), Challenges Ahead, Conversion of Financial Institutions into banks,
Mergers and Acquisitions in the banking sector in India , Concept of Universal Banking,
Non Performing Assets in the Banking Sector, the Securitization Act, Prime and Sub
Prime Lending Rate.
(iii) Housing Finance
Meaning and rise of housing finance in India, Fixing the amount of loan, repricing of a
loan, floating vs. fixed rate, the rest method, problems on housing finance.
(i) National Stock Exchange of India ‘Indian Securities Market: A Review’ 6th
Edition
NSE, Mumbai (2003).
(ii) Rustagi , R.P, Financial Management : Theory Concepts and Problems : 3rd
Edition
Galgotia Publishing Co. (2006)
(iii) S.G. Eakins, S.G. ‘Finance: Investments, Institutions and Management’., Addison
Wesley Longman Inc, USA. (1999)
(iv) Shahani, Rakesh ‘Financial Markets in India’ Latest Edition, Anamica Pub Co, New
Delhi
42

Semester – V
PAPER – 501
INDIAN ECONOMY
UNIT 1: INDIA FROM INDEPENDENCE TO LIBERALIZATION
An overview of the economic developments during the period 1947-1980; Objectives and
strategies of planned economic development and the role of the State; Slowdown in
growth since mid 1960; Changes in policy emphasis from growth to distribution; Green
revolution.
Readings:
1. Arvind Subramanian (2007), Growth Experience, in Kaushik Basu (ed), The Oxford
Companion to Economics in India, OUP, Delhi, pp. 231-236. (2008 edition may be
also be used).
2. T.N. Srinivasan and S.D. Tendulkar (2003), Reintegrating India with the World
Economy, OUP, Delhi, Chapter 1, 2 (pp. 11-27)
UNIT 2 : INDIA SINCE 1980S (LIBERALIZATION AND BEYOND): OVERVIEW
India Circa 1980. Policy Changes since 1980s. The 1990 Crisis. Why Liberalization?
Causes and Effects. Regional differences. Industry and Firm size. Manufacturing and
Services. Institutions and Infrastructure.
Readings:
1. Arvind Subrahmanian (2008), India’s Turn: Understanding the Economic
Transformation, Oxford University Press (OUP), Delhi, 2008, Chapter 2.
Economy, OUP, Chapter 2 (pp. 27-47).
UNIT 3 : MACRO TRENDS SINCE 1990
Growth, Savings and Investment, Population, Employment, Regional differences,
Monetary and Financial trends
Readings:
1. Rakesh Mohan (2008), Growth Record of the Indian Economy, 1950-2008: A story of
Sustained Savings and Investment, EPW, May 10.
2. K.V.Ramaswamy (2007), Regional Dimensions of Growth and Employment, EPW,
Dec 8.
3. Tim Dyson (2008), India’s Demographic Transition and its consequences for
Development, paper presented at IEG (Third Lecture in the Golden Jubilee Series)
Mar 24.
4. Mihir Rakshit (2009), India amidst the Global Crisis, EPW March 28.
5. Note: Readings 1,2 and 3 are also available in Uma Kapila (ed) India’s Economic
Development Since 1947. Academic Foundation, Delhi, 4th edition 2009-10
UNIT 4: INDIAN AGRICULTURE SINCE 1990
Post Green Revolution agriculture; Production and productivity crisis in agriculture;
Regional differences; Food Security, PDS system and Malnutrition.
Readings:
1. Ramesh Chand, S.S. Raju, L.M. Pandey (2007), Growth Crisis in Agriculture –
Severity and Options at National and State Levels, EPW, June 30.
43

2. Bharat Ramaswami (2007), Public Distribution System in Kaushik Basu (ed), The
Oxford Companion to Economics in India pp.430-33
3. R. Radhakrishna (2005), Food and Nutrition Security of the Poor, EPW, 30 April
Note: Readings 1 and 3 are also available in Uma Kapila (ed) India’s Economic Development Since
1947. Academic Foundation, 4th edition 2009-10.
UNIT 5:
(a) Industry, Foreign Trade And Foreign Capital Since 1990.
(b) Role of Services and Infrastructure in Economic Development
Readings:
1. R. Nagaraj (2008), India’s Recent Economic Growth: A closer look, EPW, Apr 12.
2. Pulin Nayak (2007), Privatization, in Kaushik Basu (ed), The Oxford Companion to
Economics in India, pp. 426-30.
3. Nagesh Kumar (2005), Liberalization, FDI flows and Development, EPW, Apr. 2
4. J. Alhuwalia (2006), Trade Liberalization and Industrial Performance: A
Disaggregated View of Indian Manufacturing in the 1990s, in Suresh Tendulkar et.
al. (eds.) India: Industrialization in a Reforming Economy, Academic Foundation,
Delhi.
5. Jim Gordon and Poonam Gupta (2003), Understanding India's Services Revolution
paper presented in IMF-NCAER Conference 2003, A Tale of Two Giants: India’s and
China’s Experience with Reform, (excluding Section V) November 14-16, 2003, New
Delhi (www.imf.org/external/np/apd/seminars/2003/newdelhi/gordon.pdf) Can be
downloaded from the website.
6. Sebastian Morris (2007), Infrastructure, in Kaushik Basu (ed), The Oxford
Companion to Economics in India, pp.291-96.
Some background reading for the teachers:
Topic 1
1. Arvind Subrahmanian (2008), India’s Turn: Understanding the Economic
Transformation, Oxford University Press (OUP), Delhi, 2008, Chapter 1.
2. S. Chakravarty (1987), Development Planning: The Indian Experience, Clarendon
Press, Chapter 1,2,3.
Topic 2
Economy, OUP, Chapter 5
2. Jean Dreze and Amartya Sen (2002), India: Development and Participation, OUP,
Chs. 2, 9.
Topic 4
Ashok Gulati and Shenggen Fan, The Dragon and the Elephant: Agricultural and Rural
Reforms in India and China, Chapter 1 (Introduction and Overview).
44

Semester - V
PAPER - 502
COMPUTATIONAL TECHNIQUES FOR BUSINESS ECONOMICS
UNIT 1 : USE OF OFFICE SOFTWARE
Word processing, Spreadsheet basics, Database basics, Presentations.
UNIT 2: USE OF SPREADSHEETS FOR DATA ANALYSIS
Implementation of all statistical work in Paper 102 through spreadsheet
Use of macros and automation of repeated data work
UNIT 3 : ECONOMETRIC PROBLEM SOLVING
Use of SPSS and SAS software packages to implement the econometric techniques
taught in Paper 304
UNIT 4: LINEAR PROGRAMMING AND MATHEMATICAL PROBLEM SOLVING
Use of appropriate mathematical software package for linear programming problems
and for
UNIT 5 : DATA SETS
Introduction to real economic and business data sets. Working on real problems and
preparation of a project report.
Notes:
1. The paper is of 100 marks like other papers. The evaluation shall be based on the
following :
• 25 marks for teacher's assessment based on attendance and lab record.
• 25 marks for practical examination; joint evaluation
• 50 marks for viva voce; external evaluation
2. For each computation based project, one teacher from the college shall act as guide.
The project is to be decided at the beginning of the semester.
Suggested References:
1. Manuals for the relevant softwares
2. Data Sets: Census of India, National Sample Survey, Index of a stock exchange,
Wages and Production, CMIE.
45

Semester - V
Optional Group F: Paper – 511
INVESTMENT MANAGEMENT
Objective:
The course aims to acquaint the students with the essential of Investment Management and
to equip them with essential tools for the same.
UNIT 1 : BOND MANAGEMENT
Bond Basics, Concept of a yield , Valuation of Bonds ,Different ways of Computing Yield
(Current yield, holding yield and Yield to maturity (YTM)), yield curve, Basic Theorems
of Bond Valuation and Term Structure. Risk In Bonds, Interest rate and default risk , Risk
Structure of Interest Rates, Bond Duration, Modified Duration , Bond Convexity,
Immunization and Rebalancing of Bond Portfolios
UNIT 2 : MARKET EFFICIENCY
(i) Market Efficiency
Meaning and forms of market efficiency , The Random Walk Model, Security Analysis
(Overview of Fundamental and Technical Analysis)
(ii) Dividend Discount Model
One, two and Multi Stage Growth Models, Price Earnings Approach to stock valuation.
UNIT 3 : PORTFOLIO THEORY
Concepts of Risk and Return, Mean Variance Framework, Markowitz Model and Modern
Portfolio Theory, Portfolio Diversification Concepts, Single Index Model , Beta of a stock,
Systematic and Unsystematic Risk , SML, CML , market model and CAPM.
UNIT 4 : MUTUAL FUNDS
Introduction, Calculation of NAV of a Fund, Classification of Mutual Fund Schemes
(Open end & closed end, income & growth schemes, sectorial schemes, index Schemes,
Fund of Funds Schemes) Tracking Error, Tactical Asset Allocation and Portfolio
Rebalancing
Measuring Performance of mutual fund schemes (S&P Risk Adjusted Ratio, Sharpe,
Treynor, and Jenson, Information and M2
Ratios), core-satellite portfolio framework,
Diversification vs. asset allocation, benchmarking mutual fund performance, Portfolio
Management Service(PMS)
UNIT 5 : DERIVATIVES:
Meaning and Types ,Stock Futures, Commodity Futures, Interest rate futures, Hedging
through futures and payoffs, Options , In the money, At the Money and Out of Money
Options, Option Payoffs ,Forwards and its difference with futures, Simple Futures and
Options Combination Strategies (Neutralising the risk, Spread ,Straddle ,Collars, Covered
call, and Put Call Parity), factors affecting option premium, option pricing model ( only
two stage binomial model ), Swaps (Interest rate and currency swaps).
46

Main Readings
1. Brealey, R and S.C.Myers, Principles of Corporate Finance; 6th
Edition Mc. Graw Hill,
New York (2000).
2. Chandra, Prasanna Financial Management, Latest Edition Mc. Graw Hill, New Delhi.
3. Khan, M.Y ‘Indian Financial System’ Latest Ed., Tata Mc Graw Hill, New Delhi.
4. National Stock Exchange of India ‘Indian Securities Market: A Review’ 6th
Edition NSE,
Mumbai (2003).
5. Rustagi R.P, Investment Management : Theory and Practice: : 2nd
Edition Sultan Chand
and Co. New Delhi(2007).
6. S.G. Eakins, S.G. ‘Finance: Investments, Institutions and Management’., Addison Wesley
Longman Inc, USA. (1999)
7. Shahani, Rakesh ‘Financial Markets in India’ 2nd
Edition, Anamica Pub Co, (2008)
Supplementary Readings :
1. Schaum’s Outline Series, Theory and Problems of Investments : Latest Edition , Mc. Graw
Hill
2. Singh Preeti , Fundamentals of Investment Management , Himalaya Publishing
House, (2006)
47

Semester - V
Optional Group M: Paper – 521
CONSUMER BEHAVIOUR
Objective
To provide students with a understanding of the psyche of a typical consumer and its
application to the Indian context.
UNIT 1. INTRODUCTION
Scope of consumer behaviour; Marketing concept and consumer behaviour; Customer
value, satisfaction and retention; Marketing ethics and social responsibility; Model of
consumer decision making; Consumer research paradigms and consumer research
process.
UNIT 2. CONSUMER AS AN INDIVIDUAL
(i) Personality and Consumer Behaviour
Theories of personality; Personality and consumer diversity; Brand personality; Self and
self image; Virtual personality.
(ii) Consumer Perception
Elements and dynamics of perception (Sensation, Absolute and Differential threshold,
Subliminal perception, Perceptual selection, organization and interpretation); Consumer
imagery.
(iii) Consumer Learning
Elements of Consumer learning, Behavioural learning theories (Classical, Instrumental,
Observational); Cognitive learning theory (Information processing and Involvement
theory); Recognition and recall measures.
(iv) Consumer Attitude
Nature; Structural models; Attitude formation; Attitude change strategies; Cognitive
dissonance theory; Attribution theory.
UNIT 3. CONSUMERS IN SOCIAL SETTINGS
(i) Reference Groups and Family Influences
Power of reference groups; Types (Friendship, Shopping, Work, Virtual and Consumer
action groups); Reference group appeals and celebrities; Socialisation of family; Functions
of family; Family decision making.
(ii) Social Class
Class, Status and categories; Affluent consumers; Middle Class; Working class and non
affluent consumers; Consumer behaviour applications of social class.
UNIT 4. CULTURE AND CONSUMER BEHAVIOUR
Needs and culture; Culture is invisible; Learning and culture ( Symbolism, Enculturation
and Acculturation, Rituals); Measurement of culture (content analysis, fieldwork, value
measurement survey instruments); Subcultures (nationality, religious, geographic, racial,
age and gender subcultures)
48

UNIT 5. CONSUMER DECISION MAKING PROCESS
(i) Opinion Leadership and Diffusion of Innovations
Opinion leadership: Process and motivation behind it; Profile of opinion leaders;
Frequency, overlap and situational environment; Application to marketing strategy.
Diffusion of innovations: Process; Adoption process; Profile of consumer innovators.
(ii) Consumer Decision making
Levels; Models; Gifting behaviour; Consuming and possessing; Relationship marketing.
Note : Teaching must incorporate discussions of concepts with cases and advertisements
in the Indian context.
Main Reading :
Consumer Behaviour by Leon G. Schiffman & Leslie Lazar Kanuk, 8th
ed., Pearson
publications
1. Consumer Behaviour by Hawkins, Best and Coney, 9th
ed, Tata McgrawHill.
2. Consumer Behaviour in Indian Perspective by Suja Nair, Himalya publishers.
3. Conceptual Issues in Consumer Behaviour by S Ramesh Kumar, Pearson Publication.
4. Customer Behaviour: A Managerial Perspective by Sheth and Mittal, Thomson
Publication
49

Semester - V
Optional Group Q: Paper – 531
ADVANCED ECONOMETRICS,
Objective
To build upon the basics of econometrics and equip the students with advanced
methodologies in econometrics to make them efficient analysts and researchers.
UNIT 1 : RELAXING THE ASSUMPTIONS OF THE CLASSICAL LINEAR MODEL
Multicollinearity: The problem. Detection. Solution.
Heteroscedasticity: The problem. Detection. Solution. GLS.
Autocorrelation: Problem. Tests for detection. Solutions.
Specification Errors: Omission of a variable, Inclusion of irrelevant variable, tests for
detecting errors, errors in explanatory and dependent variable
UNIT 2 : SIMULTANEOUS EQUATION MODELS:
Two Stage Least Squares And The Indirect least squares techniques. Applications.
UNIT 3 : TIME SERIES MODELS:
Stationary and Non Stationary time series , Unit root tests, the Random Walk, Moving
Average and White Noise, Static and Dynamic models, adaptive expectations and
partial adjustment models.
UNIT 4 : BINARY DATA AND LIMITED DEPENDENT VARIABLE MODELS
Qualitative Response and Limited Dependent Variable Models (LPM, Logit and Probit
Models) Maximum Likelihood Estimator.
UNIT 5 : PANEL DATA
Fixed and Random Effects
Main References :
1. Gujarati , Damodar : Basic Econometrics , 3rd edition McGraw Hill, New Delhi
(1995)
2. Christopher Dougherty, Introductory Econometrics 3rd
Edition Oxford University
Press (2007)
3. Pindyck ,Robert S. and Daniel L. Rubinfeld. “Econometric Models and Economic
Forecasts.”. McGrawHill, 3rd
Edition, Singapore (1997).
50

Semester V
Optional Group E: Paper- 541
INTERNATIONAL ECONOMICS
UNIT 1 : INTERNATIONAL TRADE THEORY
Basis and the Gains from Trade
Absolute Advantage theory, Law of comparative advantage, Opportunity Cost Theory,
Production Possibility Curve with opportunity costs and relative commodity price, The
basis for and gains from trade under constant costs.
Production Possibility Curve -with increasing costs, Community indifference curve,
equilibrium in isolation, Gains from Trade with increasing costs, Gains from exchange and
specialization.
The Equilibrium Relative Commodity Prices with – Partial Equilibrium Analysis, Offer
curves, The Equilibrium Relative Commodity Prices with – General Equilibrium Analysis,
Relationship between General and Partial Equilibrium Analyses, Terms of trade.
Reading :
Salvatore-International Economics-8th Edition, Chapter 4, Chapter 3 without Appendix
However, Appendix: A4.1, A4.2, A4.3, A4.4 on Derivation of Trade Indifference Curves can
be treated as Optional reading.
UNIT 2 : FACTOR ENDOWMENT AND HECKSCHER OHLIN THEORY
Assumptions of the theory, Interpretation of Heckscher Ohlin Theorem, General equilibrium
framework of Heckscher- Ohlin Theorem, Diagrammatic presentation of the theory, Factor
price equalization and income distribution, Leontief paradox and Factor Reversal
Reading
Salvatore-International Economics-8th Edition [Chapter 5 and its Appendix other than A5.4]
New Trade Theories , Technology, skill, product differentiation
[Sections 6.1, 6.2, 6.3, 6.4A, 6.4B and 6.5, 6.5A, 6.5B of Chapter 6] Salvatore-International
Economics-8th Edition
UNIT 3 : INTERNATIONAL TRADE POLICY
A: Tariff
Definition, Types, Partial equilibrium analysis of a tariff, Effects of a tariff on consumer and
producer surplus, Cost and benefit analysis of tariff, Rate of effective protection.
Reading
[Sections 8.1, 8.2, and 8.3A of chapter 8]
Salvatore-International Economics-8th Edition
B: Non-Tariff Barriers and the New Protectionism
Import Quotas, comparison with tariff, Voluntary Export Restraints, Technical
Administrative and other regulations, International cartels, Dumping, Export Subsidies
Reading
[Sections 9.1, 9.2, 9.2A, 9.2B, 9.3, 9.3A-9.3E of Chapter 9]
Salvatore-International Economics-8th Edition
51

UNIT 4. NEW TOPICS IN INTERNATIONAL TRADE
A.International Capital Flows, Capital flows under laissez faire, Welfare analysis
B.Extension of Hecksher - Ohlin Trade theory- Many good and many factors extension
C.Immiserising Growth and Transfer Problem
D. Foreign Investment with special reference to Developing countries
Reading
1.Lectures on International Trade-Jagdish Bhagwati, T.N. Srinivasan: MIT Press
2. W.M.Corden Trade Policy and Welfare, Clarendon Oxford
UNIT 5. WORLD TRADE ORGANIZATION
GATT and Trade Liberalization, GATT to WTO, Objectives, functions, basic principles and
areas of operation of WTO, Structure and working of the WTO, an overview of Ministerial
conferences: issues, decisions and controversies, Doha Development Agenda, WTO and
agriculture, Implications of WTO activities for developing countries, WTO and India.
Reading
1. Contemporary Issues in Globalization-An Introduction to Theory and Policy in
India-(OUP) Soumyen Sikdar , Chapters- 6 and 7
2. www.wto.org
52

Semester - V
Optional Group P: Paper 551
PROJECT MANAGEMENT
UNIT 1 : INTRODUCTION:
Project Identification, generation of ideas, Project screening and measurement of
performance, Project Cycle, Feasibility studies and formulation of a project, Project planning,
Market and Technical Analysis.
UNIT 2 : FINANCIAL ANALYSIS USING DISCOUNTING AND NON DISCOUNTING
TECHNIQUES
Accounting rate of return , Pay Back, NPV, IRR,BCR/PI : Merits and Demerits of each, NPV
vs. IRR : Pitfalls, No IRR, Multiple IRR, Incremental IRR, the Choice between NPV and IRR,
Specific project decisions like Equivalent Annual Value, Unequal Lives of Projects,
Adjustment for Inflation, Projects with Resource Constraint etc
UNIT 3 : INCORPORATING RISK IN PROJECTS
Conventional Tools to handle risk: Risk Adjusted Discount Rate, Certainty Equivalent,
Sensitivity Analysis.
Statistical Tools of incorporating risk: Probability, Standard Deviation and coefficient of
variation, Probability Distribution (including dependent, independent and decision tree
techniques ) Project termination and Abandonment analysis.
UNIT 4 : INTERMEDIARIES, ARRANGEMENT OF FUNDS AND PROJECT
MANAGEMENT
Meaning and role of merchant/investment banks as intermediaries in project management,
functions performed by investment banks. Performance of these banks over the years. India
Growth Story and Rise of Merchant Banking in India, Impact of the sub prime crisis on
merchant and investment banks.
UNIT 5 :
Exercise on Writing of the Project Report
Suggested Readings
1. Brealey, R and S.C.Myers, Principles of Corporate Finance; 6th
Edition Mc. Graw Hill,
New York (2000).
2. Chandra, Prasanna Projects Planning Analysis Selection , Implementation and
Review Latest Edition Mc. Graw Hill, New Delhi.
3. Gopalkrishnan P & V.E. Ramamoorthy : Text book of Project Management Mc. Millan ,
New Delhi. (1996)
4. Patel, B.M. Project management Vikas Pub. House (2000)
5. Rustagi , R.P, Financial Management : Theory Concepts and Problems : 3rd
Edition
Galgotia Publishing Co. (2006)
6. Shim.J & J.Giegel, Financial Management, ,Schaum Outline Series, 2nd
Edition Tata Mc
Graw Hill Co.(2004)
53

SEMESTER - VI
PAPER – 601
ENVIRONMENTAL ECONOMICS
Environmental Economics is no longer a peripheral area of the discipline of Economics, but
is at the centre in discussions of development economics today. Hence students need to
understand the basic terminology of Environmental Economics, Environmental valuation,
Accounting Framework, Regulations, and international environmental issues. This syllabus
not only provides the basic foundations of Environmental Economics but also equips the
students regarding current developments in the subject.
UNIT I: ENVIRONMENTAL PROBLEMS AND ISSUES:
1. An Introduction to Environmental Economics
2. Environment and Elements of ecology
3. Market Failure Analysis: Public Goods and Externalities
Chapters 2 and 4 -Thomas Callan
Chapter 1-R.N.Bhattacharya
UNIT II: SOLUTIONS TO ENVIRONMENTAL PROBLEMS:
1. Conventional Policy- Environmental Standards, Efficiency of Environmental
standards, Command and Control Approach
2. Market Based Policy- Pollution Charges and Environmental Subsidies, Deposit
refund System, Pollution Permit Trading Systems,
3. Environmental Regulations in India
Chapters 5 and 6 Thomas Callan
Chapter 3 (pages 100-119) – R.N. Bhattacharya
UNIT III: ANALYTICAL TOOLS FOR ENVIRONMENTAL PLANNING
1. Environmental Risk Analysis- Concept of Risk, Risk Assessment and Risk
Management.
2. Assessing Benefits for Environmental Decision Making- Environmental Benefits-
Conceptual Issues, Approaches to Measuring Environmental Benefits- Physical
Linkage Approach, Behavioral Linkage Approach- Direct and Indirect
Estimation Methods.
3. Benefit – Cost Analysis
Chapters 7, 8 and 9 Thomas Callan
UNIT IV: SUSTAINABLE DEVELOPMENT AND ENVIRONMENTAL ACCOUNTING
1. Sustainable Development- Concept and Measurement
2. Environmental Accounting- Concept, Common Property Resources and LDCs
Chapter 5-Tom Tietenberg
Chapter 5-R. N. Bhattacharya (Pages 179 to 188 and 198 to 215)
54

UNIT V: GLOBAL ENVIRONMENTAL MANAGEMENT
1. International Trade and International Agreements
2. A Case of Global Air Quality- Policies for Ozone Depletion and Global
Warming.
Chapters 21 and 14- Thomas Callan
References:
Thomas Callan: Environmental Economics, 2007 Thomson Learning Inc. Indian Edition.
R.N.Bhattacharya: Environmental Economics, An Indian Perspective (Edited), 2001 Oxford
University Press.
Tom Tietenberg: Environmental and Natural Resource Economics, 2004 (Sixth Edition),
Pearson Education.
55

Semester - VI
PAPER – 602
BUSINESS STRATEGY AND ETHICS
Objective:
The course aims to acquaint the students with the nature, scope and formulation of Business
Strategies and their supporting organizational policies.
UNIT I OVERVIEW OF STRATEGIC MANAGEMENT
(i) Nature and Value of Strategic Management
Nature and scope, Concept of Strategy, Levels of Strategy, Corporate Strategy, Strategy
Planning, Value of Strategic management. Benefits of strategic management. Risks of
Strategic management.
(ii) Strategic Management Process
Strategic Management as a Process. Components of Strategic Management Model.
Concept of Vision and Mission. Formulating a Company Mission. Social Responsibility:
Guidelines for a Socially Responsible Firm.
UNIT 2 : ENVIRONMENTAL ANALYSIS
(i) External Environment
Need and Characteristics of environmental factors. Analysis of remote environment.
Analysis of specific environment: Michael E. Porter’s 5 Forces Model.
(ii) Internal Environment
Value of Systematic Internal Assessment. Developing the Company profile. Profile of
Company’s Strengths and Weaknesses.
(ii) Multinational Environment
Why Companies Internationalize. Complexity of the Multinational Environment.
Multinational Strategic planning. MNC Mission Statement.
UNIT 3: STRATEGY FORMULATION, ANALYSIS AND CHOICE
(i) Formulating Long-Term Objectives and Grand Strategies
Long Term Objectives. Types of Strategies. Selection of Long term Objectives and
Strategy. Sequence of Objectives and strategy selection.
(ii) Strategic Analysis and Choice
Strategic Analysis at the Corporate Level. SWOT Analysis. Grand strategy Selection
Matrix. Contingency Approach to Strategic Choice.
UNIT 4: STRATEGY IMPLEMENTATION AND CONTROL
(i) Operationalizing the Strategy
Annual Objectives. Qualities and Benefits of Annual Objectives. Developing Functional
Strategies. Business policies and their Purpose.
(ii) Institutionalising the Strategy
Structural Considerations. Linking structure to strategy. Organizational leadership. Role
of the CEO. Organizational culture. Managing the Strategy-Culture relationship.
(iii) Strategic Control and Evaluation
Establishing Strategic Controls. Operational control systems.
56

UNIT 5 : BUSINESS ETHICS:
Values-Concept, types and formation of values, ethics, values and behaviour, Ethics,
development of ethics, ethical decision making and decision making process, relevance of
ethics and values in business. Management of Ethics.
Main Readings :
1. J.A. Pearce & R.B Robinson; Strategic management, Prentice Hall Publications.
2. Ghosh, P. K.; Strategic Planning and Management, Sultan Chand & Sons, New Delhi
1. Thompson, Arthur A. and A. J. Strickland; Strategic Management, McGraw Hill, New
York.
2. Ghosh, P. K.; Strategic Planning and Management, Sultan Chand & Sons, New Delhi
3. Prased, L.M ; Business Policy; Strategic management., Sultan Chand & Sons, New
Delhi.
4. Jauch and Glueck; Business Policy and Strategic Management, McGraw-Hill.
57

Semester - VI
Optional Group F: Paper – 611
INTERNATIONAL FINANCE
UNIT 1 : INTRODUCTION TO THE FOREIGN EXCHANGE MARKET AND
FUNDAMENTAL ISSUES
What is Foreign Exchange (Forex) Market, Communication in Forex Markets, Currency
Quotes, types of quotations in forex markets, calculation of forward rates using spot
rates, calculation of discount/premium on spot rate using spot and forward rates, Spot
Rates with and without transaction costs, synthetic quotes. Arbitrage: one point, two
point and three point arbitrage. Interest rate Parity (explanation of borrowing and
lending criteria, diagrammatic presentation) PPP Principle (both absolute and relative
versions), International Fischer Effect.
UNIT 2 : DERIVATIVES IN THE INTERNATIONAL FINANCE MARKET
Forward vs. Future contracts, Pay Off profile on currency forward and future contracts.
Margin Adjustment for futures. Currency Options: European and American Options,
Intrinsic Value, premium, at the money, in the money and out of money options, Pay Off
profile on option contracts.
UNIT 3 : INTERNATIONAL FINANCIAL SYSTEM
International Financial System : Past, Present and Future : Gold Standard, Price
Adjustment under the Gold Standard Gold Exchange Standard, Price Adjustment under
the Gold Exchange Standard, European Monetary System, Price Adjustment under the
EMS, Brettenwood System, Creation of SDRs, Smithsonian Agreement and Plaza
Agreement.
UNIT 4 : FACTORS AFFECTING EXCHANGE RATES AND EXPOSURES
Currency Demand and Supply Curves, the ‘J’ Curve Effect. Factors Affecting Exchange
Rate: Inflation (Home Country & Home Country and foreign country), Interest Rates,
Income Levels, Government Control, Expectations etc. Foreign Exchange Exposure:
Transaction, Economic and Translation Exposure, managing these exposures and
statistical measurement. Hedging strategies adopted in international trade.
UNIT 5 : PAYMENT SYSTEMS
Payment Terms and Financing International Trade , International Flow of Funds and
Portfolio Investment in India, FDI vs. FIIs, Investment Strategies of FII in India, FII and
volatility, Impact of FII investment on stock markets and concern of Government .
Main Readings :
1. Apte, P. G., Multinational Financial Management, Tata-McGraw Hill, New Delhi, 1998.
2. Levi, Maurice; International Finance McGraw Hill Inc., New York, 1996
3. Madura, Jeff; : International Financial Management
4. Seth, A.K., International Financial Management, Galgotia Publishing Company, New
Delhi, 2000.
5. Shapiro, Allen C., Multinational Financial Management, Prentice Hall India Pvt Ltd.,
New Delhi, 1995.
58

Semester - VI
Optional Group M: Paper – 621
ADVERTISING & BRAND MANAGEMENT,
UNIT-1 FOUNDATIONSOF ADVERTISING
Types of advertising, The Concept of IMC, Roles and functions of advertising, The key
players – advertiser, media, advertising agency, Organization of agency – how to select
an advertising agency, Advertising appropriations – factors influencing advertising
budget, methods of setting advertising budget.
UNIT-2 PLANNING AND STRATEGY
Planning framework, Marketing strategy and situation analysis, The marketing plan, The
advertising plan, Setting goals and objectives – functions and objectives,The DAGMAR
approach,Segmenting and positioning.
UNIT-3 EFFECTIVE ADVERTISING MESSAGE
The creative and message strategy – the concept of USP/UVP, themes and appeals,
Copywriting – the language of advertising, copywriting for print, radio, T.V. and web,
Illustrating – visual communication, Designing and production – (including the visual
layout), Evaluation of effectiveness, Pre- Testing, Post-Testing
UNIT-4 EFFECTIVE ADVERTISING MEDIA
Types of media, Newer media options, Media objectives, Media budget, Media strategies
– Media mix, Media buying, Media evaluation.
UNIT-5 BRAND MANAGEMENT
Brand management – what is a brand, brand development, extension, rejuvenation, re-
launch – product vs. brands, goods and services, retailer and distributors, people and
organization, brand challenges and opportunities, the brand equity concept, identity and
image
Brand leveraging and brand performance – establishing a brand equity management
system, measuring sources of brand equity and consumer mindset, co-branding, celebrity
endorsement
Brand positioning and brand building – brand knowledge, brand portfolios and market
segmentation – steps of brand building, identifying and establishing brand positioning,
defining and establishing brand values.
1. Advertising: Principles and Practice by William Wells, Sandra Moriarty, and John
Burnett, 7th
edition, prenctice-Hall of India, 2007
2. Advertising Management by Jaishri Jethwaney and Shruti Jain, Oxford University
press, 2006
3. Advertising by Akar, Mayor and Batra
59

Semester - VI
Optinal Group Q: Paper 621
ADVANCED MATHEMATICAL TECHNIQUES,
UNIT 1 : LINEAR ALGEBRA
Characteristic equations and roots. Diagonalisation. Quadratic forms.
UNIT 2 : FUNCTIONS OF SEVERAL VARIABLES
Partial derivatives. Generalised Young's theorem and Euler's theorem. Convex sets.
Convexity, Concavity, quasi convexity, quasi concavity and their inter-relations.
Maximum and minimum values. Constrained optimisation with one and more equality
constraints. Envelope results. Optimisation with inequality constraints. Non linear
programming. Applications.
UNIT 3 : LINEAR PROGRAMMING
Duality, Complementary Slackness and application of Kuhn Tucker conditions.
UNIT 4: DIFFERENCE EQUATIONS
First order with constant and variable coefficients. Second order equations. Economic
applications.
UNIT 5 : DIFFERENTIAL EQUATIONS
Definite and indefinite integrals and their economic applications.
Suggested Reading
1. Sydsaeter, Knut & Hammond, Peter J.: Mathematics for Economic Analysis [Pearsons
Education]
2. Yamane, Taro: Mathematics for Economists – An elementary survey [PHI]
60

Semester VI
Optinal Group E: Paper 641
ECONOMIC GROWTH AND POLICY
UNIT 1 : ECONOMIC DEVELOPMENT- DEFINITIONS AND CONCEPTS
• A Very Short Introduction (AVSI), Characteristics of Development pp 1-29
• Development Economics, Chapter-2
• Distinction between Growth and Development
• Economic Development, Michael. P. Todaro, Chapter 1 and 2
UNIT 2 : GROWTH MODELS
• DE, Chapter-3 Economic Growth, Section-3.3.1(pp 51-56) and
Section 3.5 (pp 74-84).
• DE, Chapter 10, pp 353-371 (LEWIS MODEL)
• Introduction to Economic Growth pp20-53 (THE BASIC SOLOW MODEL)
• Endogenous Growth Model : Jones
Note- Solow Model shall be covered before Convergence (Section 3.5)
UNIT 3 : HUMAN CAPITAL- EDUCATION, INTELLECTUAL CAPITAL &
POVERTY.
• Meier pp 450-459 (Education investment in Human Capital)
• Michael P Todaro , Economic Development, Chapter 9 (Human Capital : Education
& Health n Economic Development)
• Concept of relative and absolute poverty, Sen
• Income inequality and its measurement, world experience in this context
UNIT 4 : TECHNOLOGICAL PROGRESS
• Introduction to Economic Growth Chapter 4 & Chapter 5 (up till Page 110)
• Development Economics, Chapter 4 , Section 4.4.4 & 4.4.5
• Growth and Development, A.P Thirwall Chapter 14 (up till page 499) also
included are pp 525 -536
• Meier, Section VIII, pp 381-405 (International Trade and International Inequality)
UNIT 5 : STATE AND THE MARKET
• F Hayami , Chapter-8 (up till page 212) and also included are pp 233-239
Experience of South East Asia And Latin America Countries in this context could
be useful.
References:
• Debraj Ray, Development Economics, DE, Princeton University Press 1998
• Charles Jones, Introduction to Economic Growth, Second Edition
• Partha Dasgupta, Economics: A Very Short Introduction, Oxford University Press,
2007
• Meier, Leading Issues in Economic Development, 5th
edition
• Michael.P.Todaro, Economic Development,8th
edition.
• F Hayami, Economics (as per the previous syllabus)
61

• A.P Thirwall, Growth and Development ,7th
edition
62

Semester - VI
Optinal Gr P: Paper 651
ENTREPRENEURSHIP AND FAMILY BUSINESS
OBJECTIVES : Provide understanding of entrepreneurship, i.e., initiating an innovative new
business venture and developing it into a self-sustaining and profitable enterprise. Family
businesses impact all our lives. The course shall explore the business, personal, and
interpersonal issues associated with a family-owned and managed company. The objective
of this stream is to provide comprehensive knowledge and develop competencies to start
own independent business.
UNIT 1 : THE ENTREPRENEURIAL DEVELOPMENT PERSPECTIVE
Concepts of Entrepreneurship Development, Evolution of the concept of Entrepreneur,
Entrepreneur Vs. Intrapreneur, Entrepreneur Vs. Entrepreneurship, Entrepreneur Vs.
Manager, Attributes and Characteristics of a successful Entrepreneur.
UNIT 2 : CREATIVITY ISSUES AND IDEA PROCESSING
Managing Creativity Issues to be addressed in working the definition of creativity –
Definition -Attributes of a creative person - Creative Thinking and Motivation -Managing
Creativity - Organisational Actions that enhance and hinder Creativity -Organisational
priorities and Creativity -Managerial responsibilities in a creative organisation. Search
for business idea, sources of ideas, idea processing , Input requirements: sources and
criteria of financing, fixed and working capital assessment, technical and marketing
assistance
UNIT 3 : ENTREPRENEUR AND ECONOMIC DEVELOPMENT
Role of Entrepreneur in Indian economy and developing economies with reference to
Self-Employment Development, Entrepreneurial Culture, The Entrepreneurial mind-set
in individuals, The Entrepreneurial mind-set in organizations and corporate
entrepreneurship, Entrepreneurial Strategy: generating and exploiting new entries.
Why do Entrepreneurs fail - The FOUR Entrepreneurial Pitfalls (Peter Drucker)
UNIT 4 : MANAGEMENT OF FAMILY BUSINESS
Overview of Family Business Domain, Family capital, Recognize conflict, Decision
making and conflict management, Governance of the family enterprise, Enduring family
enterprise.
UNIT 5 : SUCCESSION PLANNING
Innovation & Change , Nagging issues, Succession, Developing leadership abilities,
Estate planning, Expectations of successors, Self-development and career plan,
Preparing the next generation
63

1. Vasanth Desai : Dynamics of Entrepreneurial Development & Management
2. Gupta & Srinivasan : Entrepreneurial Development
3. John Kao : Creativity & Entrepreneurship
4. Carlock, R. S. & Ward, J. Strategic Planning for Family Business: Parallel Planning to Unite the
Family and the Business.
5. Poza, E. J. Family Business. 2007.
64

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