Brilliant Customer Service!

contact@grahamphelps.com 07515
Overview
1: Defining brilliant customer service
2: Communication best practice
3: Advanced skills
4: Challenging situations
5: Time management

11/11/13

contact@grahamphelps.com 07515 851691
Getting started
Introductions
Personal objectives
Timings etc

11/11/13

contact@grahamphelps.com 07515 851691
Introductions
Talk about yourself for 30 seconds


Your job role and responsibilities



Similar training



A little about you

11/11/13
Graham Roberts-Phelps


Specialist training
consultant



NLP Master trainer



Degree in Marketing



Trained 20,000 people
over 15+ years



Published author 20+
books
Course objectives
●

●

Making all customers feel
SPECIAL at every contact
Best practice telephone
communication skills

●

Advanced skills

●

Dealing with dissatisfaction

●

Time management for Brilliant
customer service
11/11/13

contact@grahamphelps.com 07515 851691
Part 1
What is good customer
service anyway?
Making every customer
feel SPECIAL
Applying the SPECIAL
model

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What is brilliant customer service
and why does it matter?

11/11/13

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Customer experiences


Work in groups



Recall some of your past
customer experiences –
good and bad



Write one per post it note



Post on chart as either
Good or Bad
3 S' - Customer experience


Standards of service and
responsiveness



Systems and process –
designed around the customer's
experience



Skills – service skills, attitude,
knowledge and behaviours
Customer experiences / 2


Review your experience



Move into circle depending on
whether caused mainly by
– Standards
– Systems
– Skills
Who is your customer?


Internal? External?



No matter, treat them all the
same



Everybody is a customer,
everybody has a customer
Customer truisms


Little things matter most



Problems really are
opportunities



Attitude is everything



Customers measure
everything



First reactions count



Perception is vital



Everybody’s
responsibility
contact@grahamphelps.com 07515 851691
A customer wants two things:
A

solution to a problem

 To

be made to feel special

Experience

Solution

Special

1

Yes

Yes

2

Yes

No

3

No

Yes

4

No

No
Mission impossible
List five work-related
examples of when you
have or want to say “no”
or “not now”, etc.

11/11/13

contact@grahamphelps.com 07515 851691
SPECIAL
Speed and time
Personal and personalise
Exceed expectations
Competence and courtesy
Information and informed
Attitude and values
Long term relationship
contact@grahamphelps.com 07515 851691
Speed and time
Fast without rushing
Or
Slow without delaying!

11/11/13

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11/11/13

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Time perspectives

11/11/13

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Time perspectives

11/11/13

contact@grahamphelps.com 07515 851691
Personal and personalise
 Use

your name; Use the customer’s name

 Personalise
 Be

your service promise

flexible – adapt to each individual







Names are important
Eye contact and tone of voice
Do something extra for each customer
Remember your customer
Small talk if appropriate
Ask questions to personalise response

11/11/13

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Exceed expectations

11/11/13

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Manage and exceed
 ‘Under

promise and over deliver’

 It

only counts when you exceed the
customer’s expectation

 In

the absence of a managed expectation
– the customer makes one up

Examples:
 Create specific promises, then beat them
 Build in a ‘safety buffer’
 Two-stage response
contact@grahamphelps.com 07515 851691
Practical exercise

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Competence and courtesy
 Know

and update your CORE skills

 Be

an expert at all parts of your job

 Be

the best at what you do…

…

and show respect to the customer

 Deliver

Brilliant Customer Service at
every opportunity, on purpose

Examples:
 Be an enthusiast about what you do
 Make customers feel valued
11/11/13

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How do your customer's judge your
competence?
 How

do you demonstrate, display or
communicate your knowledge, skill or
competence to the customer?

contact@grahamphelps.com 07515 851691
Information and informed
 Share

knowledge – people love to learn
new things

 Keep

customers informed of progress

 Summarise

and check for understanding

Examples:
 Help customers get the best from you
 Talk them through what you have done for them
 Talk through, explain, describe

11/11/13

contact@grahamphelps.com 07515 851691
Attitude and values
 Always

say what you can do, or will do –
not what you can’t do, or won’t do

 Look

at the glass as ‘half-full’ not ‘halfempty’

 There

is always a solution

Examples:
 Make their day!
 If the customer hasn’t got a smile…
give them one of yours!

11/11/13

contact@grahamphelps.com 07515 851691
Long term relationship
 Follow-up
 Check

on promises

for satisfaction

 Random

follow-up calls

Examples:
 ‘Is there anything else I can help you with?’
 Welcome complaints!

11/11/13

contact@grahamphelps.com 07515 851691
Customer service qualities
 Work

in pairs or a small

group
 List

a list of ten qualities
needed (in your opinion) to
be brilliant at customer
service in your job or
organisation, in addition to
your core skills.
 Part

2

 No

analyse your list, marking each quality
as either
– A for mainly an attitude
– S for mainly a skill
– S+A – combination of both

contact@grahamphelps.com 07515 851691
contact@grahamphelps.com 07515 851691
Part 2
Defining your customer's experience
Communications best practice
- Email
- Telephone
- Face to face
Summary

11/11/13

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Four steps

11/11/13

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contact@grahamphelps.com 07515 851691
Four steps
Define what you want your
customers to say and identify
behaviours that create these
experiences
Hire people who have these
qualities
Train and communicate
constantly

11/11/13

contact@grahamphelps.com 07515 851691
What do you want your customers
to say?
Work in groups
Brainstorm comments
Select and list three

11/11/13

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Best practise
 Work

in pairs or a small

group
 Ten

Do's and Don'ts for
your area of excellence
– Telephone skills
– Face to face
– Email

11/11/13

contact@grahamphelps.com 07515 851691
Summary

11/11/13

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11/11/13

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Did you know?

11/11/13

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Break

11/11/13

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Part 3
Case studies
Advanced skills
Fish
Saying no nicely

11/11/13

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Telephone model
•
•
•
•

Summarise
Confirm details
Next actions
Thank, name, etc

•
•
•
•

Discuss options
Agree solution
Provide information
Manage expectations

11/11/13

contact@grahamphelps.com 07515 851691

•
•
•
•

•
•
•
•

Greeting
Company / department
Name
Offer help

Ask (open) questions
Probe for specifics
Active listening
Test understanding
11/11/13

contact@grahamphelps.com 07515 851691
Influence and persuasion

11/11/13

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The six tools...

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Dealing with different personalities

11/11/13

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Fish!

11/11/13

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contact@grahamphelps.com 07515 851691
Fish
Be there
Play
Choose your attitude
Make their day

11/11/13

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Five assertive techniques

11/11/13

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Breaktime

11/11/13

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Part 4
Dealing with difficult situations
Managing time and priorities
Pulling it all together

11/11/13

contact@grahamphelps.com 07515 851691
Making it G..GREAT FUN!
Get if off their chest
Get the facts – ask questions
Responsibility and reassure
Empathise
Agree a solution, answer
Thank and test understanding
Follow-Up-Now
11/11/13

contact@grahamphelps.com 07515 851691
contact@grahamphelps.com 07515 851691
contact@grahamphelps.com 07515 851691
Time bandits

11/11/13

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Priority matrix

11/11/13

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contact@grahamphelps.com 07515 851691
Learning summary


Best idea



Do more of



Do less of



Actions
So...
“It's not what you do, but the way that you do it.”

11/11/13

contact@grahamphelps.com 07515 851691
3 S' - Customer experience


Standards of service
and responsiveness



Systems and process –
designed around the
customer's experience



Skills – service skills,
attitude, knowledge and
behaviours
Brilliant Customer Service!

Thank you
Graham RobertsPhelps

contact@grahamphelps.com 07515

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Bcs part1 master 3a

Editor's Notes

  • #2: 9.302 mins Welcome to Brilliant Customer Service! Introduce yourself. Brief explanation that this programme will help you all to improve your customer service skills, both on the phone and face-to-face, with both internal and external customers. Check that everyone has the workbook and mention that they’ll be using it throughout the day and that it includes extra space for notes at the back as well as throughout the book.
  • #5: 9.385 mins At your discretion how you handle this. Depending on the size of the group, you may not have time to do a “creeping death”, so you could: ask them to talk through these points with the person they’re sitting next to OR do a random process either using a Koosh ball if you have one or month of birth until you have covered the whole group (go first to set the standard for how long they should take each) OR ask each of the group just one of these questions and then ask whether anyone has anything specific they want to get from the day
  • #6: 9.385 mins At your discretion how you handle this. Depending on the size of the group, you may not have time to do a “creeping death”, so you could: ask them to talk through these points with the person they’re sitting next to OR do a random process either using a Koosh ball if you have one or month of birth until you have covered the whole group (go first to set the standard for how long they should take each) OR ask each of the group just one of these questions and then ask whether anyone has anything specific they want to get from the day
  • #7: 9.331 min(Workbook page 5) The programme has these two aims. The emphasis today will be mainly on helping you improve your skill levels. At the same time, we’ll come up with some action plan ideas for you to help improve service standards over the coming weeks.
  • #11: 9.371 min But before we go any further, some housekeeping points.
  • #12: 9.371 min But before we go any further, some housekeeping points.
  • #13: 9.371 min But before we go any further, some housekeeping points.
  • #14: 10.102 mins(Workbook page 10) Sometimes there’s a danger that staff who don’t have direct customer contact themselves don’t recognise the role they play in the customer experience. Move on to next slide for a quick exercise on this. Put the delegates in to small groups. Ask the groups, whose service do you rely on when providing Brilliant Customer Service? And who relies on you? Get them to write their answers down on page 11.
  • #15: 10.155 mins(Workbook page 12) Walk through this slide, embellishing with examples as you go. The point to make is that we can all affect the customer experience by doing little things that make a huge difference.
  • #18: 10.255 mins(Workbook page 14) This slide ‘reveals’. Explain that even when you cannot solve a problem, as long as you handle the situation correctly, making the customer feel special, you will have maintained your reputation.
  • #21: 10.205 mins(Workbook page 13) To deliver Brilliant Customer Service we need to delight customers by exceeding their expectations. It’s not enough to just satisfy expectations, because a competitor promising delight can tempt a customer away.
  • #36: 11.4525 mins(Workbook page 21) The impression of an organisation we get is derived mainly from the interaction we have with its representatives. A positive and helpful attitude can overcome the worst examples of supplier error. Working in your allotted groups, identify do’s and don’ts of how to behave with a customer. Use workbook, flipcharts or jumbo post-its.
  • #68: 12.228 mins(Workbook pages 23-24) Run through this list as a summary of the whole morning – the Brilliant Customer Service model. Emphasis a couple of points (as shown on page 23): Create ‘moments of truth’… the extra mile is never crowded DELIVER! Nothing impresses like competence Do their best... nobody is ever motivated to do an average job Serve internal customers as well as external customers – customers make pay-days possible Get the group to use page 24 of the workbook to jot down how they can apply these qualities to their own jobs. This might help them when it comes to doing their individual action plans. Explain that in the afternoon we will be putting all this into practice. Now, how’s everyone doing with their Learning Diary (page 45)? Announce a 45-minute break for lunch and show next slide.
  • #70: 9.371 min But before we go any further, some housekeeping points.
  • #71: 9.302 mins Welcome to Brilliant Customer Service! Introduce yourself. Brief explanation that this programme will help you all to improve your customer service skills, both on the phone and face-to-face, with both internal and external customers. Check that everyone has the workbook and mention that they’ll be using it throughout the day and that it includes extra space for notes at the back as well as throughout the book.