Become A Twitter Ninja
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The document discusses effective strategies for using Twitter, emphasizing the importance of humanizing brands and engaging with customers rather than just broadcasting messages. It cites a survey indicating high consumer preference for brands that interact on Twitter and outlines best practices for defining a strategy, managing profiles, and measuring success. Additional tools and resources for optimizing Twitter use are provided, along with etiquette guidelines for engagement and promotion.
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Become A Twitter Ninja
- 1. Become a Twitter Ninja Warren Sukernek Director of Content Marketing Radian6 Source- Flickr: GidelsGiardino SWOM Webinar 2/11/09
- 2. 813% January 2008 – January 2009 Over 5M Twitter Accounts Fastest Growing Social Networking site
- 6. * Twitter is dominated by newer users - 70% of Twitter users joined in 2008 * An estimated 5-10 thousand new accounts are opened per day * 35% of Twitter users have 10 or fewer followers * 9% of Twitter users follow no one at all * There is a strong correlation between the number of followers you have and the number of people you follow State of the Twittersphere – December 08
- 7. Twitter Survey on brand perception
- 8. Twitter Survey on brand perception
- 9. Twitter Survey on brand perception
- 10. Twitter Survey on brand perception Survey can be found at http://cli.gs/twitter-survey
- 11. A Brief Tour
- 12. A Brief Tour
- 13. A Brief Tour Bio
- 14. A Brief Tour Background
- 16. Twitter is what you make of it.
- 17. How is Twitter used by Ninjas Listening Humanize your brand Customer care Engagement Crowdsourcing Keep customers informed How is Twitter used by Ninja’s Source- Flickr: GidelsGiardino
- 18. It’s the conversation, stupid Source: Flickr- Daystar297
- 19. Humanize the Brand Source- Flickr: Jabr-woky
- 21. Customer Care Source- Flickr: DJWERDNA
- 22. Customer Care
- 23. Engagement Source- Flickr: Mathew Oliphant
- 24. Engagement
- 25. Keep Customers Informed Source- Flickr: Sleep
- 27. Crowdsourcing
- 28. Crowdsourcing
- 29. Twitter Norms Create tweets that people want to read. No spam/ broadcast/ monologues 12:1 ratio The Retweet Don’t use auto direct message Twitter Norms for Ninjas
- 31. Twitter Ninja Tools Source- Flickr: Sarchi
- 32. Listening Tools
- 33. Listening Tools
- 34. Listening Tools
- 35. Listening Tools
- 36. Listening Tools
- 38. Get more out of your 140
- 40. [email_address] www.Radian6.com @warrenss Slideshare.net/warrenss Twittermaven Blog Thank you
- 41. Appendix
- 42. To Learn more about Twitter " How I use Twitter, and you? " a compendium of Twitter 101 instructions Quick Twitter thoughts I and II Flowgram Over 200 other instructional Twitter101 posts on Delicious.com Dell Social Media for Small Business on Facebook Recent blog post on Twittermaven . Photo credit: (cc) FoundphotosLJ on Flickr.com
- 43. Best Practices for companies on Twitter In a recent survey , 89% of Twitter users agreed that brands should engage with their customers on Twitter. 78% would be more willing to purchase a product/ service from a company that has a relationship with me on Twitter. Twitter is a conversational community, don’t just broadcast and push your message/ links out. Define your strategy: Why are you doing this? Who is your target audience? What will you achieve? How will you measure success? How long will the project last? Utilize all details of Twitter profile to clearly brand your account: name, image, background, url,bio. Listen for those talking about your brand and set up RSS feeds on search.twitter.com . Set a baseline of number of posts about your brand and sentiment. Track monthly. Twitter etiquette: Find targets to follow. Follow back those that follow you, respond to all who respond to you within 2 hours. 12 tweets per promotion, use URL shortener that is trackable. Show your business personality and humanize your company by publishing interesting content. Promote your brand periodically with special offers and coupons that can be tracked. Display your Twitter account on digital assets: web page, email signature, company social networks Use tools like Twinfluence , Twitter Grader , and Tweetstats for relative measurement. More tips and resources located at http://twittermaven-brandtips.blogspot.com/