BEA Pathways - Expertise Location
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The document discusses the challenges of knowledge management and information productivity in modern enterprises, emphasizing the need for user-centered tools that enhance collaboration and access to corporate data. It introduces BEA's Aqualogic Pathways as a solution that provides social search and expertise discovery, enabling workers to efficiently locate information and experts within their organization. The aim is to improve productivity by leveraging community knowledge and addressing the limitations of traditional information management systems.
BEA Pathways - Expertise Location
- 1. Enterprise Social Computing from BEA Stop Reinventing the Wheel – Leverage Your Community Knowledge Hutch Carpenter BEA Systems
- 2. Agenda Social Computing Overview The Productivity Paradox Pathways: Tools for Productivity Q&A BEA Confidential. |
- 3. The Modern Knowledge Worker BEA Confidential. | Information overload: challenge finding what and who Style of work: Ad hoc, Collaborative, Content-rich Dynamic, urgent activities: supported by rigid enterprise tools Complex work processes: move across data stovepipes More than 85% of a typical S&P 500 company’s market value is the result of intangible assets…the bulk of which are its people. The challenge is to make knowledge management more effective.
- 4. The Web Is the Largest Knowledge Management Platform Through Web 2.0, millions of daily contributions get organized through billions of daily interactions Link analysis ranks search results Tags personalize taxonomies and aid discovery Social networks connect and illuminate Blogs provide information, analysis and opinion Wikis are indispensable tools for knowledge
- 5. Web 2.0 Becomes Enterprise 2.0 The user-centered tools that have organized the Web have become powerful applications for managing content inside the enterprise
- 6. How This Can Come Together… Facebook for the Enterprise? BEA Confidential. | Personal Tag Clouds Friends’ Updates Status Updates
- 7. BEA’s Social Computing Applications: Balancing User Participation with IT Control BEA Confidential. | AquaLogic Pages AquaLogic Ensemble AquaLogic Pathways User-created mashup applications and web content Blogs, wikis, RSS Web services Role-based security Developer-driven mashups and web application management Reusable widgets SSO, usage tracking Perimeter security and authorization User-driven social search and expertise discovery Tagging Bookmarking Social networks Role-based security
- 8. The Productivity Paradox Workers need access to corporate data to be productive, but accessing corporate data is reducing productivity
- 9. Information Productivity Tools Have Not Kept Up with Today’s Reality Reality What Is Needed Relevance is based on context and user experiences Amount of information is ever increasing Multiple perspectives on the same information Information usage changes dynamically Track people interactions around content System value grows with usage Content descriptions determined by the user Flexible categorization schemes
- 10. Information Is Exploding Exponential growth in data… … increases the challenge of accessing it Lotus Notes Documentum File Servers, Team Sites, CMS, etc. SharePoint
- 11. Search Kills Productivity Results from your search: 41,279 Showing: 1 – 10 Time spent searching for information… Search for text: customer OR account management OR sales 25% of information workers’ time is spent searching for information At a cost of $15K each year per employee in lost productivity Collectively, the time spent gathering and looking for information translates to an estimated. 4.5 billion lost hours per year for US corporations … has a direct impact on the corporate bottom line Sources: Center for Media Research, Accenture
- 12. Cannot Find Experts Workers tend to rely on close contacts… Source: Harris Interactive and Tacit Knowledge Systems … which limits their ability to tap into the expertise of the enterprise 67% believe there are colleagues who can help them do their job better 39% say they have difficulty locating the right people Only 25% frequently go outside their department to seek or share knowledge 38% don’t get asked for their help and information
- 13. Information Productivity Solutions Should… Seamlessly create a searchable content space regardless of where the content resides Mirror existing data security infrastructure Recognize what I consider most useful Find expertise as well as they find content Should leverage community knowledge at the project, department, and company levels, and beyond An information productivity solution should enable me to work smarter, faster and more collaboratively
- 14. AquaLogic Pathways: A Solution for Information Productivity BEA Confidential. | AquaLogic Pathways provides social search and expertise discovery with user-centered knowledge management tools and usage analysis ActivityRank : search ranking based on usage Tags : each user’s own way of categorizing knowledge Bookmarks : easy retrieval and search of saved content and people Expertise Networks : surface expertise based on published content, tags and implicit social networks Content Submission : add tagged content to the enterprise content space Security : mirror the security and provisioning already in place Portal Integration : works with existing portals AquaLogic Pathways
- 15. AquaLogic Pathways Transforms Information Productivity Search & Tag Administration BEA AquaLogic Pathways Search ActivityRank Calculation View Bookmark Tag Edit Productivity Access Content Anywhere Participation
- 16. ActivityRank: User Actions Determine Relevancy The ranking engine calculates ranks for this scenario: tag tag page page page Rankable objects: users, tags, pages Ken creates page, clicks on a tag, adds Jill as contact Jill clicks Ken’s page, creates a tag, applies it to another page Lisa clicks Jill’s tag, finds Jill’s page, clicks another page 11.7 28.7 17.4 3.9 26.3 10.7 12.6 3.4 The ranking engine calculates ActivityRanks 10 10 1 3 4 5 3 2 1 1 1 1
- 17. Tags: Personal Productivity Tools That Benefit Everyone Jill Ken Kurt Dax
- 18. People: Workers’ Content and Interactions Surface Expertise The Retail Expert Authored Documents Submitted External Documents Submitted External Websites Tags by Others
- 19. Pathways Use Cases Situation : Tough annuity tax question Old Way : Ask around the office New Way : Expand search globally for experts Result : The right answer, faster Banking / Customer Service Consumer Packaged Goods / Marketing Situation : Launch of new energy drink Old Way : Start from scratch on go-to-market strategy New Way : Leverage existing knowledge of colleagues Result : Launch product in shorter timeframe Pharmaceutical / R&D Situation : Researching methods to grow macrophages Old Way : Spend several weeks isolated researching New Way : Find colleague studying same issue Result : Collaborate for breakthrough therapies
- 20. Pathways Demo: Expertise Networks Amy leads the customer service department of a retail bank, AnyBank Inc. She and her team field a lot of calls from customers. These calls serve as both a marketing opportunity and as a source of customer feedback about the products. Amy thinks it would be valuable to have a web presence for customers, to provide for greater engagement with them and to proactively inform them of new developments. She thinks this consumer-facing community could include blogs, and a wiki for different topics and information that would be interesting to consumers. She has the idea, and needs to do some research. She will use the web for research, of course. But are there people inside the bank who might be helpful?
Editor's Notes
- #2: Welcome to everyone on the call. I’m Hutch Carpenter, Senior Product Marketing Manager for BEA Systems. I work on BEA’s enterprise social computing suite of applications, AquaLogic Pages, Ensemble and Pathways. Today, we’re going to focus on Pathways. Pathways provides advanced search and tagging capabilities to surface content and expertise faster and more accurately to improve worker productivity and corporate agility. With me on the call are Ajay Gandhi, Senior Director of Product Marketing for Enterprise Social Computing, and Kurt Frieden, Senior Engineer for Pathways. BEA Confidential