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Initiated by Maastricht University


                                                     A BEAUTIFUL
                                                 BEGINNNING FOR
                         OPEN INNOVATION
                        The Journey of Document Services Valley
                                     and it’s Success Factors
                                 Wiebke Eberhardt & Aditya Pawar
                                           27-03-2013




                                                            Initiated by Maastricht University
Initiated by Maastricht
 Initiated by Maastricht University
University
“   Large companies also are
    learning that it might be more
    profitable to become a platform
    to attract a variety of smaller firms
    for collaboration rather than
    simply try to partner with or
    acquire a single firm.
       Henry Chesbrough, Open
       Services Innovation (2011)




                                    Initiated by Maastricht
                                     Initiated by Maastricht University
                                    University
Initiated by Maastricht
 Initiated by Maastricht University
University
Increasing
 adoption of
     cloud
 computing/
digital storage




                        Financial
                      performance
                        Océ 2011
                     “disappointing”



                  Initiated by Maastricht
                   Initiated by Maastricht University
                  University
“
                 With innovative
                 document
                 management
                 services, a provider
 Need for
                 like Océ Business
  service        Services is in a
innovation       position to maintain
                 healthy margins

                   Anton Schaaf, CEO at Océ
                   N.V.




                     Initiated by Maastricht
                      Initiated by Maastricht University
                     University
Initiated by Maastricht
 Initiated by Maastricht University
University
Open Innovation




            Initiated by Maastricht
             Initiated by Maastricht University
            University
86
                                  Over


        currently
                                  200
                              companies
        running                 in the
        projects               network




  10                  42                   34
                    projects in          projects in
projects in
                      PADSI                PADSI
  PADSI
                     phase 2              phase 1
 phase 3



                                              Initiated by Maastricht
                                               Initiated by Maastricht University
                                              University
The Research
To identify the success factors for open
innovation at Document Services Valley




                              Initiated by Maastricht
                               Initiated by Maastricht University
                              University
Intensity
                               Brand(affiliation & identity)
                                                                                   Trust
      Minimal administration
                                                                 Face-to-face
                                                                                                      Frequency
Structure & direction


                                 Process                                        Nature of
     Incentives
                                 PADSI                                          collaboration/ interaction
      Filter on:

                            Success                            Factors
                                                                                                              Approachability BDs
      • Literature
      • Uniqueness to
           Social
                                                                                              Adaptability BDs

          DSV                                                                                                       Discussion BDs
      • Expert
     Explorative nature
                        Emergent                                                    Composition of
          feedback States                                                           value network
    Neutral environment
                                                     Competencies
                                                                                                     Outsider role of Canon-Océ
          Internal locus of control
                                             Not being perfect
                                                                       Same industry collaboration

        Learning from own/other mistakes
                                                                                  Nature of knowledge

                                 Entrepreneurial Qualities




                                                                                           Initiated by Maastricht
                                                                                            Initiated by Maastricht University
                                                                                           University
How do we evaluate success
  Challenge:
      Intangible benefits
      Long-term nature of open innovation
      Multiple goals and objectives
  Measures of success:
      Intention to collaborate
           With other PADSI entrepreneurs
           With Canon-Océ

      Perception of others as partners
      Contribution to long-term success

                                             Initiated by Maastricht
                                              Initiated by Maastricht University
                                             University
Initiated by Maastricht
 Initiated by Maastricht University
University
Initiated by Maastricht
 Initiated by Maastricht University
University
Initiated by Maastricht
 Initiated by Maastricht University
University
Initiated by Maastricht
 Initiated by Maastricht University
University
of PADSI entrepreneurs think that
Document Services Valley has an
added value for their company




                         Initiated by Maastricht
                          Initiated by Maastricht University
                         University
Key Insights
 Important to create an “internal
 culture that welcomes, expects
 and rewards innovative
 processes”     (Eisingerich, 2009)



     Team of Business Developers
     Promote informal
      environment, internal locus of
      control and trust
      Network moments for intense
      interactions
      Stage-gate-process as supporting
      tool

                                       Initiated by Maastricht University
What does it mean for different
       stakeholders?




The
                         Entrepreneurs
Government


                                                    Business
             Canon-Océ
                                                    Developers




                                         Initiated by Maastricht
                                          Initiated by Maastricht University
                                         University
PADSI entrepreneurs say…

“Een plek om bedrijven te              “Meest interessante, innovatieve en
                                       inhoudelijke
ontmoeten en innovatie te              ondernemersnetwerk in Limburg”
stimuleren”                            Most interesting, innovative and -with respect to the
                                       content- best entrepreneurial network in Limburg
A place to meet other companies and
to stimulate innovation
                                       “Kleinschalig maar toch breed
                                       gedragen. Silicon Valley XS”
                                       Small yet widely supported. Silicon Valley XS
“Samenwerking met een
bekend bedrijf, echter onder           “Schitterende startup kans voor
de paraplu van een stichting”          innovatieve ondernemers!”
                                       Wonderful start-up opportunity for
Collaboration with a well known        innovative entrepreneurs!
company, but under the umbrella of a
foundation
                                       “Persoonlijke Aandacht”
                                       Personal Attention




                                                        Initiated by Maastricht
                                                         Initiated by Maastricht University
                                                        University

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Beautiful beginning for open innovation

  • 1. Initiated by Maastricht University A BEAUTIFUL BEGINNNING FOR OPEN INNOVATION The Journey of Document Services Valley and it’s Success Factors Wiebke Eberhardt & Aditya Pawar 27-03-2013 Initiated by Maastricht University
  • 2. Initiated by Maastricht Initiated by Maastricht University University
  • 3. Large companies also are learning that it might be more profitable to become a platform to attract a variety of smaller firms for collaboration rather than simply try to partner with or acquire a single firm. Henry Chesbrough, Open Services Innovation (2011) Initiated by Maastricht Initiated by Maastricht University University
  • 4. Initiated by Maastricht Initiated by Maastricht University University
  • 5. Increasing adoption of cloud computing/ digital storage Financial performance Océ 2011 “disappointing” Initiated by Maastricht Initiated by Maastricht University University
  • 6. With innovative document management services, a provider Need for like Océ Business service Services is in a innovation position to maintain healthy margins Anton Schaaf, CEO at Océ N.V. Initiated by Maastricht Initiated by Maastricht University University
  • 7. Initiated by Maastricht Initiated by Maastricht University University
  • 8. Open Innovation Initiated by Maastricht Initiated by Maastricht University University
  • 9. 86 Over currently 200 companies running in the projects network 10 42 34 projects in projects in projects in PADSI PADSI PADSI phase 2 phase 1 phase 3 Initiated by Maastricht Initiated by Maastricht University University
  • 10. The Research To identify the success factors for open innovation at Document Services Valley Initiated by Maastricht Initiated by Maastricht University University
  • 11. Intensity Brand(affiliation & identity) Trust Minimal administration Face-to-face Frequency Structure & direction Process Nature of Incentives PADSI collaboration/ interaction Filter on: Success Factors Approachability BDs • Literature • Uniqueness to Social Adaptability BDs DSV Discussion BDs • Expert Explorative nature Emergent Composition of feedback States value network Neutral environment Competencies Outsider role of Canon-Océ Internal locus of control Not being perfect Same industry collaboration Learning from own/other mistakes Nature of knowledge Entrepreneurial Qualities Initiated by Maastricht Initiated by Maastricht University University
  • 12. How do we evaluate success  Challenge:  Intangible benefits  Long-term nature of open innovation  Multiple goals and objectives  Measures of success:  Intention to collaborate  With other PADSI entrepreneurs  With Canon-Océ  Perception of others as partners  Contribution to long-term success Initiated by Maastricht Initiated by Maastricht University University
  • 13. Initiated by Maastricht Initiated by Maastricht University University
  • 14. Initiated by Maastricht Initiated by Maastricht University University
  • 15. Initiated by Maastricht Initiated by Maastricht University University
  • 16. Initiated by Maastricht Initiated by Maastricht University University
  • 17. of PADSI entrepreneurs think that Document Services Valley has an added value for their company Initiated by Maastricht Initiated by Maastricht University University
  • 18. Key Insights  Important to create an “internal culture that welcomes, expects and rewards innovative processes” (Eisingerich, 2009)  Team of Business Developers  Promote informal environment, internal locus of control and trust  Network moments for intense interactions  Stage-gate-process as supporting tool Initiated by Maastricht University
  • 19. What does it mean for different stakeholders? The Entrepreneurs Government Business Canon-Océ Developers Initiated by Maastricht Initiated by Maastricht University University
  • 20. PADSI entrepreneurs say… “Een plek om bedrijven te “Meest interessante, innovatieve en inhoudelijke ontmoeten en innovatie te ondernemersnetwerk in Limburg” stimuleren” Most interesting, innovative and -with respect to the content- best entrepreneurial network in Limburg A place to meet other companies and to stimulate innovation “Kleinschalig maar toch breed gedragen. Silicon Valley XS” Small yet widely supported. Silicon Valley XS “Samenwerking met een bekend bedrijf, echter onder “Schitterende startup kans voor de paraplu van een stichting” innovatieve ondernemers!” Wonderful start-up opportunity for Collaboration with a well known innovative entrepreneurs! company, but under the umbrella of a foundation “Persoonlijke Aandacht” Personal Attention Initiated by Maastricht Initiated by Maastricht University University