Ben Kahn CSE-615 poster design evolution
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The document summarizes the evolution of a poster design over 8 weeks. It describes changes made each week to improve the visual design and messaging in line with the topic, goal, and audience. Key changes included modifying the orientation, creating custom graphics, experimenting with color schemes and fonts, improving alignment and proximity, and focusing on typography, color, and style to create a bold yet approachable design. The final design used contrasting fonts, a single bold color, and a desaturated photo to clearly communicate the message.
Ben Kahn CSE-615 poster design evolution
- 1. POSTER DESIGN EVOLUTION • Topic: Kahn Consulting web design services • Goal: Advertise web design services and generate gigs • Audience: Small schools/colleges and non-profits in need of web design services • Message: You need a website. I’m the best person to design and build it for you.
- 2. Week 1: Initial Design
- 3. Week 4: Redesign & Imagery
- 4. WEEK 4 CHANGES After my initial design, I made some sweeping changes to get my design more in-line with my message visually. • Changed orientation to landscape • Created my own graphic in Illustrator • Used a more interesting, “cooler” color scheme • Fonts are Montserrat (titles) and Futura (body)
- 5. Week 6: Proximity, Alignment, Contrast, Repetition
- 6. WEEK 6 CHANGES By this time I was starting to learn and incorporate more features of good design – the design should be lower effort than before. Changes: • Graphic expanded with repeating elements • Title moved into graphic to improve proximity of visuals and title • Second subhead added to chunk information • Subtitles larger, less text • Body text smaller, lighter, and different font used to increase contrast with subtitles • Alignment improved • Fonts are Montserrat (titles) and Raleway Light (body). I also tried an Old style, Georgia, in the body but prefer this font.
- 7. Week 7: Color & Style
- 8. WEEK 7 CHANGES • This week saw a focus on color and style. I wanted the style to be professional but approachable and modern. Changes: • Use of a monochromatic purple color scheme. • Graphic and title enlarged. Title changed to white to contrast. • Subtitle banners expanded to full side-panel. • Text expanded to improve message • Company logo added. • Email address modified and “email” label removed • Fonts are Montserrat (titles) and Raleway Light (body).
- 9. Week 7: Type & Taking Chances
- 10. WEEK 8 CHANGES In week 8, we worked with typography, and Dr. Bucy challenged us to try some radically different approaches after weeks of iterating. Changes: • New vertical design • Modern-ish serif font used for title: Playfair Display Bold (subtitle: Playfair Display regular) • Sans serif used for body: Rubik • New stock photo graphic, enhances message (suggests target audience, using technology, busy) • Left is original, right is further improved after feedback by creating more contrast between subhead and body (Playfair Display Black Italic, Rubik Light).
- 11. Week 8: Getting Closer
- 12. ANOTHER WEEK 8 DESIGN This design ended up being the basis for my final design. I focused on creating a bold design using contrasting fonts and color. • Title font is Roboto. Subheads are Zilla Slab Hightlight. Body is Zilla Slab. • A single bold orange is used along with black and white. • Message is distilled down to crucial elements and uses some concrete/action words. • A different stock photo is used; I desaturated the photo.
- 13. MY FINAL DESIGN…