Best Face Forward
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![[x+1], profile picture](https://cdn.slidesharecdn.com/profile-photo-xplusone-48x48.jpg?cb=1522822832)
Customer experience is the new frontier of competitive advantage. [x+1] delivers relevant communications to optimize interactions across digital channels for companies. They worked with FedEx to create a decision engine that delivers the right marketing message to the right audience at the right time. New technologies are impacting how companies design customer service and marketing strategies, and companies must focus on providing excellent customer experiences through the right mix of digital and human interactions.
![John Nardone
Chairman & CEO of [x+1]
Marketing innovator, in creating brand
relevance for global companies.
Placed the first paid ads on the
Internet 16 years ago, establishing the
first online media pricing model, andfirst online media pricing model, and
launching some of the first websites
for consumer products.](https://image.slidesharecdn.com/bestfaceforwardpresentation-101115105206-phpapp02/85/Best-Face-Forward-2-320.jpg)
![About [x+1]
[x+1] delivers the power of relevant communications to the world’s
best companies
Optimizes prospect and customer interactions across multiple digital
channels.
Digital Marketing Hub](https://image.slidesharecdn.com/bestfaceforwardpresentation-101115105206-phpapp02/85/Best-Face-Forward-3-320.jpg)
![FedEx & [x+1]
Decision engine to deliver the right
marketing message to the right audience
segment at the right time.](https://image.slidesharecdn.com/bestfaceforwardpresentation-101115105206-phpapp02/85/Best-Face-Forward-4-320.jpg)
Best Face Forward
- 1. Best Face Forward: Why Customer Experience is the New Frontier of Competitive Advantage
- 2. John Nardone Chairman & CEO of [x+1] Marketing innovator, in creating brand relevance for global companies. Placed the first paid ads on the Internet 16 years ago, establishing the first online media pricing model, andfirst online media pricing model, and launching some of the first websites for consumer products.
- 3. About [x+1] [x+1] delivers the power of relevant communications to the world’s best companies Optimizes prospect and customer interactions across multiple digital channels. Digital Marketing Hub
- 4. FedEx & [x+1] Decision engine to deliver the right marketing message to the right audience segment at the right time.
- 5. Jeffrey F Rayport An affiliated faculty member at Harvard Business School New information technologies and their impacts on companies’ service and marketing strategies. Breakthrough service strategies for network-based businesses.network-based businesses.
- 6. The New Competitive Advantage t o u c ht o u c h
- 9. A people rich experience
- 11. Bringing human service to web interactions
- 12. The right mix of customer interfaces
- 13. FedEx recognized many opportunities for www.fedex.com to give visitors a more productive experience
- 15. Thank you Q & A