Open Data Bridge
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The document discusses Open Data Bridge, a platform that allows for the integration of various customer, prospect, and third-party data sources. It centralizes demographic, interest, and other data that can be used to inform targeted online advertising campaigns and marketing strategies. The platform provides access to customer data, third-party data from partners, and additional data available through exchanges for identifying customer segments.
![Open Data Bridge TM [x+1]’s Open Data Bridge™ architecture allows seamless integration of all available data. Centralize and leverage your customer and prospect database Target online media campaigns by conventional attributes Inform marketing strategy through data-driven insight Increase marketing ROI Benefits Customer Data / Bring Your Own Data (BYOD) Click Third- Party Data Media Source Data Standard Ad Server Data](https://image.slidesharecdn.com/opendatabridgethirdpartydatav23-110519114919-phpapp01/85/Open-Data-Bridge-2-320.jpg)
![“ House Data” – Data available on [x+1] Origin Hub for no incremental cost Type of Data Example Ad Serving OS, Browser, Connection Speed, Language, IP address NetAcuity IP address to GEO match (DMA, ZIP, City, State, Country) Zip Clusters Life Stage Group, Social Group, IPA Class, Income Class Demographic ( DataLogix, eXelate, TARGUSinfo ) Age, Gender, Income, Home Ownership, Presence of Children, DMA Semantic / Contextual Contextual data from media sources: Google AdX, ContextWeb, OpenX, Pubmatic, Rubicon,etc. Additional DataLogix Segments: Demographics (Heritage, Spanish Speaking, College Grad, Marital Status, Occupation, Political) Finance (Estimated Household Income, Estimated Net Worth, Credit Worthiness, Credit Card Holder, Home Value) Lifestyles](https://image.slidesharecdn.com/opendatabridgethirdpartydatav23-110519114919-phpapp01/85/Open-Data-Bridge-3-320.jpg)
Open Data Bridge
- 1. Open Data Bridge TM Easy access to all available data 2.1
- 2. Open Data Bridge TM [x+1]’s Open Data Bridge™ architecture allows seamless integration of all available data. Centralize and leverage your customer and prospect database Target online media campaigns by conventional attributes Inform marketing strategy through data-driven insight Increase marketing ROI Benefits Customer Data / Bring Your Own Data (BYOD) Click Third- Party Data Media Source Data Standard Ad Server Data
- 3. “ House Data” – Data available on [x+1] Origin Hub for no incremental cost Type of Data Example Ad Serving OS, Browser, Connection Speed, Language, IP address NetAcuity IP address to GEO match (DMA, ZIP, City, State, Country) Zip Clusters Life Stage Group, Social Group, IPA Class, Income Class Demographic ( DataLogix, eXelate, TARGUSinfo ) Age, Gender, Income, Home Ownership, Presence of Children, DMA Semantic / Contextual Contextual data from media sources: Google AdX, ContextWeb, OpenX, Pubmatic, Rubicon,etc. Additional DataLogix Segments: Demographics (Heritage, Spanish Speaking, College Grad, Marital Status, Occupation, Political) Finance (Estimated Household Income, Estimated Net Worth, Credit Worthiness, Credit Card Holder, Home Value) Lifestyles
- 4. “ Ad Hoc Data” – Available via data exchanges for additional incremental cost Summary of Blue Kai Data Exchange Segments Summary of eXelate Data Exchange Segments Note: Data segments can be indentified via exchange analytic pixel. Type of Segment Example In-Market Auto, CPG, Education, Finance, Local, Retail, Travel B2B Business Decision Makers, Company Size, Functional Area, Industry, Senior, Small & Medium Businesses / Employees Branded Data Acxiom, DataLogix, Polk (Auto), InfoGroup, Lotame (Social) ,Nielsen, TARGUSinfo, V12 Additional Demographic Education, Employment, Financial, Language, Marital Status, Military Status Geographic IP-based (Country, State), Self-Declared (Country, State) Interests Animals, Business & Finance, Education, Electronics & Computers, Food & Drink, Health, Beauty & Personal Care, Hobbies, Home & Garden, Internet & Online Activities, Lifestyles, Motor Vehicles, News, Outdoor Activities, Politics & Society, Science & Humanities, Shopping, Sports, Travel Past Purchases Auto, CPG, Education, Other Vehicles, Retail, Travel Type of Segment Example Additional Demographic Spanish Speakers, Urban, Careers, Lifestyles, Singles Interest Auto, Casual Gaming, Diet & Fitness, Entertainment, Movies, Online Streamers, Tech Enthusiasts, Finance, Charitable Donors, Green Living, Health, Hobbies, Home Improvement, Job Seekers, Offer Seekers, Parenting, Pets, Political, Sports Intent Auto Buyers, Services (multiple categories), Shopping (multiple categories), Travel