Search to Display
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This document describes a search to display advertising service that targets online display advertising based on users' demonstrated search intent. The service leverages keywords from a client's search campaign and matches users' cookies to those who have searched for related terms. It then serves display ads to the identified audience who have shown purchase intent. The process is easy for clients who just need to provide keywords or intent categories, and the service reports standard campaign metrics and audience analytics for improved ROI and on-site conversions.
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![Leverages relevant search campaign keywords list and search item data Targets online advertising with search-intent data from leading search engines, shopping comparison, and relevant content sites Reports standard campaign-level data and online audience analytics Search to Display Benefits Easy to target high value prospects that have demonstrated purchase intent Increase display ROI and conversion on site Client send keyword list or preferred intent categories. [x+1] sends to data providers who observe then match cookies to users under given client parameters. [x+1] serves display media to identified audiences. How it works: Available for a $5 CPM Capabilities](https://image.slidesharecdn.com/searchtodisplayinsertv2-2-110519114914-phpapp01/85/Search-to-Display-2-320.jpg)
Search to Display
- 1. Search to Display Create search intent and digital media 2.2
- 2. Leverages relevant search campaign keywords list and search item data Targets online advertising with search-intent data from leading search engines, shopping comparison, and relevant content sites Reports standard campaign-level data and online audience analytics Search to Display Benefits Easy to target high value prospects that have demonstrated purchase intent Increase display ROI and conversion on site Client send keyword list or preferred intent categories. [x+1] sends to data providers who observe then match cookies to users under given client parameters. [x+1] serves display media to identified audiences. How it works: Available for a $5 CPM Capabilities