Pis day2 matt yorke (slides)
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SourceMedia is a diversified B2B media company that provides data-driven marketing solutions and insights. It collects over 3.5 trillion data points and profiles over 9.4 million active users. SourceMedia uses its Customer Data Platform to identify key accounts from client organizations, segment audiences based on content interests and job roles, and target those audiences across owned and paid channels to generate highly qualified leads. Its account based marketing approach involves multi-stage lead nurturing through tailored content and advertising over time to move contacts through stages of awareness, consideration and intent.
Pis day2 matt yorke (slides)
- 1. SourceMedia Account Based Marketing Data That Delivers A Competitive Advantage
- 2. About SourceMedia Intelligent Data | Business Insights | Enhanced Engagement SourceMedia is a diversified B2B media company providing powerful audiences, integrated marketing services and innovative solutions 3.5+ Trillion Data points 9.4+ Million Active user profiles $1.6+ Trillion Annual revenues within our served communities * SourceMedia proprietary 2017 data
- 3. Our audiences elevate our insights Qualified professionals and executives in our communities trust our content and respond to our targeted approach to Account Based Marketing.
- 4. Site Data Email We identify key accounts’ content consumption patterns and behaviors in our Customer Data Platform which aggregates and analyses user behavior. We harness our data and identify key accounts and provide a total list size with breakout of titles in their key accounts. We group key account users into targeted audience segments based on their influence in organizations and content interests. We then target key account audience segments with custom ads, content, and native strategies to drive highly qualified leads. 1 2 3 4 CMS CRM Off- Line 3rd Party Data Sources Intent Segmentation Content Consumption Demo & Firmographic Email Consumption Conferences & Print Customer Data Platform How It WorksABM Intelligent Data. Social
- 5. Logic TreeABM. STAGE 3STAGE 2STAGE 1 Audience Segment 1 First Awareness Content communication is sent by SM User is Cookie’d by SM DMP If no interaction 3 additional email attempts 1 per week If positive interaction, registration form filled out If positive off- portfolio site traffic (retargeting) If positive SourceMedia site traffic (retargeting) Consideration Content communication is sent If no interaction 3 Additional email attempts 1 per weekAd Creative 1 is served Ad Creative 2 next visit Ad Creative 3 next visit If positive interaction +30 +5 +5 +5 +30 Ad Creative 1 is served Ad Creative 2 next visit Ad Creative 3 next visit Intent Content communication is sent If positive interaction If no interaction 3 Additional email attempts 1 each week +30 Data & analytics passed back to Client CRM Audience Segment 2 = Multi-stage Lead Nurturing = DFP Ad Targeting = Lead Segmentation = Lead Scoring for each interaction If no interaction, no more touches If no interaction, no more touches +10* +10* +10* *indicates if they click on an ad
- 6. Your business demands data that makes a difference