![Who is
this guy?
CX
UX
UI
Research, Data Analysis,
Persona, Heuristic
Evaluation, Mood Board,
Paper Prototype,
Wireframe, Copywriting,
UX Testing, Card Sorting,
User Flow, Story Board,
Ethnographic Research,
Design Guideline
…
[fill in buzzword]
Customer Journey
Mapping, Service Design,
Pain Points Analysis,
Dashboards
…
[searching for more]](https://image.slidesharecdn.com/2018-11-20-ux-forum-beyond-onboarding-bubbles-slideshare-181121125245/85/Beyond-Onboarding-Bubbles-2-320.jpg)
Beyond Onboarding Bubbles
- 1. Jozef Očkay, Sygic 2018 Beyond Onboarding Bubbles
- 2. Who is this guy? CX UX UI Research, Data Analysis, Persona, Heuristic Evaluation, Mood Board, Paper Prototype, Wireframe, Copywriting, UX Testing, Card Sorting, User Flow, Story Board, Ethnographic Research, Design Guideline … [fill in buzzword] Customer Journey Mapping, Service Design, Pain Points Analysis, Dashboards … [searching for more]
- 4. Stuff • Product onboarding • Feature onboarding • Campaign onboarding WTF is this?
- 6. A/B testing the Email screen (legacy design) User guide copy Variation #10 Club Slang Variation #9 Minimal Variation #5 -52.6% +16.4% +22.4%
- 7. Sygic Onboarding (new design)
- 9. Stuff • Product onboarding • Feature onboarding • Campaign onboarding R U just making things up?
- 10. Smart Bluetooth Onboarding (Settings) vs.
- 11. Dashcam
- 12. Dashcam Onboarding (design iteration)
- 13. Good design is like a joke. If you have to explain it, it’s no good.
- 15. Source: TechRadar https://www.techradar.com/how-to/tips-and-tricks-for-the-new-gmail
- 16. Source: Discord, speaker’s personal library
- 17. Source: YouTube DiscordApp official channel https://www.youtube.com/watch?v=1h9F_oPxtes
- 18. Stuff • Product onboarding • Feature onboarding • Campaign onboarding Really dude, what is this?!
- 19. 3 Facts >125M players 1 year in existence Developer – Epic Games (700 people) Source: Dexerto.com https://www.dexerto.com/fortnite/these-five-quick-tips-will-help-you-master-the-art-of-the-shotgun-in-fortnite-battle-royale-87385
- 20. Image Source: Loft Cinema https://loftcinema.com.mx/images/2014/03/katniss_jennifer_lawrence-widescreen_wallpapers.jpg Logo Source: covermytimeline.com https://vignette.wikia.nocookie.net/shipping/images/3/3c/The_Hunger_Games_Logo.jpg/revision/latest?cb=20180506195822
- 21. Source: gaurani.almightywind.info – How Long Does The Circle Last In Fortnite
- 24. Source: Business Insider https://www.businessinsider.com/what-is-fortnite-battle-royale-2018-3
- 25. Source: Digital Trends https://www.digitaltrends.com/game-reviews/fortnite-battle-royale-review/
- 27. Source: Windows Central https://www.windowscentral.com/fortnite-battle-royale-gets-limited-time-50-vs-50-mode-xbox-one-and-pc
- 28. Source: Fortnite screenshot, speaker’s personal library
- 30. Source: Metrópoli Abierta https://www.metropoliabierta.com/b-magazine/play/gamers-youtube/fornite-traspasa-la-pantalla-para-invadir-barcelona_8588_102.html
- 31. Source: Press Start Australia https://press-start.com.au/news/playstation/2018/07/10/fortnite-llamas-are-popping-up-in-real-locations-around-the-world/
- 34. Source: YouTube https://www.youtube.com/watch?v=tPRFk5VhmnQ , https://www.youtube.com/watch?v=_ee_dVvhoa4
- 35. Onboarding • Is not just about “do this” bubbles • Is not just a designer’s job • Can eat you alive (mind your goals)
- 36. Thx @tjoooc