My name is Experience, User Experience
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The document explores the concept of 'creativity,' arguing that everyone possesses creativity in their ability to think and make an impact, challenging traditional definitions. It discusses user-centered design (UCD) and presents examples of both successful and unsuccessful applications in product design, noting obstacles companies face in implementing UCD. The author encourages a mindset of innovation by asking 'why' and emphasizes the importance of imagining possibilities.
My name is Experience, User Experience
- 1. Are you a ‘Creative’?
- 3. Are you a ‘Creative’?
- 4. Don’t be shy. Raise your hands, now!
- 5. What’s the meaning of ‘Creative’?
- 6. Let’s have a look at the reference
- 7. Oxford Dictionary creative adjective - /kri:’eɪtɪv/ relating to or involving the use of imagination or original ideas to create something.
- 8. Do you like it?
- 9. I don’t! It’s a categorization.
- 10. Sooo, who is a ‘Creative’?
- 11. An Industrial Design master?
- 12. A PhotoShop Jedi master?
- 14. None of the above...
- 16. Someone who can use his brain
- 17. Someone who can find the balance
- 18. Someone who wants to have an impact
- 19. 4 2 3 1 5 Someone who can think there are no dots
- 20. Good news for you
- 21. Everybody IS a creative
- 22. Ok, cool. Wasn’t this Better Embedded?
- 24. Don’t you think that being a creative will make your work better?
- 25. A few (good) examples
- 26. 1
- 27. Doug Dietz Principal Designer for GE Healthcare
- 28. He designs devices like this
- 29. Do you notice anything wrong?
- 31. This is now an official GE product line GE Adventure Series
- 32. Have a look: http://www.gehealthcare.com/promo/advseries/index.html
- 34. 2
- 37. Tony Fadell Nest
- 40. 3
- 43. 4
- 45. So, what’s the problem here?
- 46. None, in the industrialized world
- 47. But, what about this...
- 49. They don’t have the money to buy it
- 50. And the support to service it.
- 51. So, what do you do?
- 52. Which industry has the most advanced service parts logistic department?
- 53. Car makers!
- 55. An incubator made with auto parts!
- 56. Have a look: http://www.helloweare.com/NeoNurture
- 57. A few (bad) examples
- 58. 1
- 60. 2
- 62. 3
- 64. 4
- 66. 5
- 68. What do good examples have in common?
- 70. Do everybody use User Centered Design?
- 71. Nope
- 73. We know better what users need
- 75. So, why don’t company use UCD?
- 77. It’s expensive
- 78. The flinch
- 79. The ivory table syndrome
- 80. The mahogany table syndrome
- 82. What can you do?
- 83. Sell “tomorrow”, not “today”.
- 85. and the most powerful tool...
- 86. just ask WHY?
- 87. Everything is possible in User Experience
- 88. What if your 4 years old asked you to send his preferred toy in space?
- 90. And yes... I am done! But, remember...
- 92. Thanks!
- 93. Photo Credits Slide 04 - Raise your hands - http://www.flickr.com/photos/zsoltvajda Slide 10 - Categorization - http://www.flickr.com/photos/passetti Slide 16 - Use your brain! - http://www.flickr.com/photos/joestump Slide 17 - Balance - http://www.flickr.com/photos/jamesjordan Slide 18 - Impact - http://www.flickr.com/photos/stewster Slide 21 - Everybody is a creative - http://www.flickr.com/photos/schoschie Slide 61 - Dirty Keyboard - http://www.flickr.com/photos/lisbokt Slide 76 - Expensive - http://www.flickr.com/photos/stevendepolo Slide 77 - The flinch - http://www.flickr.com/photos/xcaverx Slide 78 - Ivory tower - http://www.flickr.com/photos/falchion Slide 80 - Design is not my job - http://www.flickr.com/photos/andymangold
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