Design Thinking
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Design thinking is a process that can be used to solve problems and improve lives in many domains, including social issues, urban planning, banking, automotive, and technology. It is a non-linear process that involves developing empathy for user needs, generating ideas, building prototypes, getting feedback, and iterating quickly. The goal is to create solutions that reflect human desirability, business feasibility, and technical viability.
Design Thinking
- 2. Let me tell you some stories…
- 10. So, is that just for…like…the “social problems”?
- 13. “Keep the Change®, Bank of America
- 14. Lincoln MKC
- 16. But we are IT!
- 17. Increasing role of design in IT Mary Meeker Report, 2017
- 18. Intuit Quicken, the “47th mover advantage”!
- 19. Google Ventures’ 5-day “Design Sprints”
- 20. …and many more!
- 21. Not a linear process!
- 23. Recap • We don’t know enough about the problems! • Develop deep empathy about user needs • Generating ideas creates new options • Prototypes allow us to think with our hands • Feedback helps validate and refine our ideas • Quick iteration cycle creates a learning loop • Final outcome reflects human desirability, business feasibility and technical viability
- 24. Q&A…?
- 25. References • https://inkoniq.com/blog/how-design-thinking-transforming-the-world- and-lives-of-millions/ • http://firstround.com/review/How-design-thinking-transformed-Airbnb- from-failing-startup-to-billion-dollar-business/ • http://www.urbanisten.nl/wp/?portfolio=waterplein-benthemplein • https://www.bloomberg.com/news/articles/2006-06-18/case-study- bank-of-america • http://www.designforfounders.com/business-growth-with-design/ • https://hbr.org/2015/01/intuits-ceo-on-building-a-design-driven- company • https://www.ideo.com/case-study/using-design-thinking-to-create-a- better-car