Design thinking a more insightful approach to problem-solving
- 1. A collaboration of: Design Thinking: A More Insightful Approach to Problem-Solving Alice Dawson SAP
- 2. The “Never Say Never” Hallway
- 3. “Heavier-than-air flying machines are impossible.” - Lord Kelvin, president, Royal Society, 1895
- 4. “The concept is interesting and well-formed, but in order to earn better than a ‘C’, the idea must be feasible.” - Yale University management professor in response to Fred Smith’s paper proposing reliable overnight delivery service.
- 5. “This telephone has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.” - Western Union internal memo, 1876
- 6. “I think there is a world market for maybe five computers.” - Thomas Watson, Chairman of IBM, 1943
- 7. “640kb ought to be enough for anybody.” - Bill Gates, 1981
- 8. “Their beer is cold and their showers are hot. That’s the extent of caring about customer service” - C Level Executive of a Utility, 2010
- 9. Introduction and Overview The Value Engaging in the Process Questions Design Thinking
- 10. Introduction and Overview The Value Engaging in the Process Questions Design Thinking
- 11. What is Design Thinking ? Design Thinking is an interesting and revolutionary approach to Innovation. This approach helps create new User Experience (including Usability / User Interaction) for any products, services, processes, events, software applications and even policies. Business ( Viability ) People (Desirability) Technology (Feasibility) Experience InnovationEmotional Innovation Functional Innovation Process Innovation
- 12. What is the Design Thinking Process? Slide 12
- 13. Slide 13 What is the Design Thinking Process? Goal Phase Divergence & Convergence Mindset Creating Choices Making Choices Creating Choices Making Choices Exploring the Problem Space Exploring the Solution Space Imagine the “ideal” Output
- 14. Introduction and Overview The Value Engaging in the Process Questions Design Thinking
- 15. Slide 15 What is the Value of Design Thinking? Goal Phase Divergence & Convergence Mindset Creating Choices Making Choices Creating Choices Making Choices Exploring the Problem Space Exploring the Solution Space Imagine the “ideal” Output
- 16. IUC Design Challenges Slide 16 • 1. How do we effectively manage grid stability with the growth of alternative energy sources? • 2. How might we achieve a higher level of billing excellence? • 3. How might we drastically reduce accounts receivables. • 4. How might we improve customer satisfaction? • 5. How can we increase the use of smart grid technology to meet or exceed regulations? • 6. What would be the best way to educate customers (Residential, C/I) on reducing daily utilities? • 7. What do we need to do to prepare for electric vehicles?
- 17. Introduction and Overview The Value Engaging in the Process Questions Design Thinking
- 18. Sample Workshop Agenda Slide 18 Day One Day Two Synthesis (Continued) Clustering, Journey Map, Point-of- View and Persona Ideation Introduction to Ideation & techniques Generate ideas, build up and blend ideas Cluster and prioritize ideas Prototyping Introduction to Prototyping Start prototyping Kick-Off Introduction, Team Forming Overview and Introduction to Design Thinking Scoping Intro to the Design Challenge Completion of the Scoping 360° Research Introduction to 360° Research Sample techniques Research Synthesis I/II Introduction to Synthesis Storytelling & wall of data Day Three Prototyping (Continued) Validation Introduction to Validation Iterate prototype Presentation & feedback Wrap Up Review / Feedback
- 19. What is on Your “Never Say Never”? Slide 19
- 20. A collaboration of: Alice Dawson SAP alice.dawson@sap.com