Design.innovation.processes
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The document discusses several design thinking frameworks and processes. It provides overviews of the UK Design Council's transformation design process, IDEO's 5-step design process of observation, brainstorming, prototyping, refining, and implementation. Additionally, it outlines Philau/Corlett's problem framing and problem solving model and the Di Resta-McGowan model of types of innovation. Blue Ocean Strategy canvases are presented for industries like transportation, apparel/footwear, and wine. Finally, 10 elements of business model innovation are defined.
Design.innovation.processes
- 1. DESIGN THINKING FRAMEWORKS @heathermcgowan A Collection of Design Processes
- 2. DESIGN THINKING FRAMEWORKS @heathermcgowan NEW STUFF TO SAME OLD PEOPLE TWEAK PRODUCT, SERVICE OR BRAND SELL OLD STUFF TO NEW PEOPLE SELL NEW STUFF TO NEW PEOPLE
- 3. DESIGN THINKING FRAMEWORKS @heathermcgowan UK DESIGN COUNCIL: DESIGN PROCESS (TRANSFORMATION DESIGN)
- 4. DESIGN THINKING FRAMEWORKS @heathermcgowan Vision + Leadership Tasks + Execution Time Research Observations Insights Frameworks Synthesis Strategy Opportunities Assumptions Products Services Solutions Technologies Value Creation
- 5. DESIGN THINKING FRAMEWORKS @heathermcgowan Probe Define Solve Synthesis Frameworks Strategy Inspired by the UK Design Council Understand Create Prototype Refine Test Execute HOLISTICSPECIFIC
- 6. DESIGN THINKING FRAMEWORKS @heathermcgowan IDEO’S 5 STEP DESIGN PROCESS 1. Observation 2. Brainstorming 3. Rapid Prototyping 4. Refining 5. Implementation
- 7. DESIGN THINKING FRAMEWORKS @heathermcgowan IDEO’S 5 STEP DESIGN PROCESS
- 8. DESIGN THINKING FRAMEWORKS @heathermcgowan IDEO’S 5 STEP DESIGN PROCESS
- 9. DESIGN THINKING FRAMEWORKS @heathermcgowan IDEO’S 5 STEP DESIGN PROCESS
- 13. DESIGN THINKING FRAMEWORKS @heathermcgowan Di Resta- McGowan: Types of Innovation
- 14. DESIGN THINKING FRAMEWORKS @heathermcgowan Price Seating Choices + Lounges Hub Connectivity Speed Frequency point to point departures Friendly, flexible service BANKRUPT CY LOW Level Offering HIGH Level offering Mid Range Offering
- 15. DESIGN THINKING FRAMEWORKS @heathermcgowan APPAREL- FOOTWEAR INDUSTRY Price Newness Style + Materials Story Customer Engagemen t LOW Level Offering HIGH Level offering Customer Service + Loyalty Mid Range Offering BLUE OCEAN STRATEGY CANVAS
- 16. DESIGN THINKING FRAMEWORKS @heathermcgowan Price Wine Distinction + Marketing Complexity and Prestige Ease of Selection Fun and Adventure Easy Drinking BUDGET WINE PREMIUM WINE BLUE OCEAN STRATEGY CANVAS LOW Level Offering HIGH Level offering Mid Range Offering
- 17. DESIGN THINKING FRAMEWORKS @heathermcgowan Profit Model The way in which you make money (Skype- Freemium) Network Connections with others to make value (Target- designers) Structure Alignment of Talent and Assets (Whole Foods- feedback) Process Superior Methods (Zara- Fast Fashion) Product Performance Distinguishing Features and Performance (OXO- Universal Design) Product System Complimentary Products, Systems, Services (Apple) Service Support enhancement that surround offering (Zappos) Channel How Products + Services are Delivered (IKEA) Brand Representation of Brand and Businesses (Virgin- diversity) Customer Engagement Distinct Interactions (Wii)