How Design Thinking will fix Design Thinking
- 1. HOW DESIGN THINKING WILL FIX DESIGN THINKING
- 2. The typical perception of Design Thinking
- 3. Holistic Design Thinking The typical perception of Design Thinking
- 11. “Design Thinking is a method of meeting humans' needs and desires in a technologically feasible and strategically viable way.” Tim Brown
- 13. User HumanDesign layer Business layer Tech layer Consumer
- 14. User Human Consumer Design layer Business layer Tech layer “Needs to generate revenue” “Needs to solve human problems” “Needs to function flawlessly” ProductProductProduct
- 15. User Human Consumer Product Design layer Business layer Tech layer “Meets human needs and desires, is technologically feasible, and strategically viable” “Needs to generate revenue” “Needs to solve human problems” “Needs to function flawlessly”
- 18. Design Business Tech Business discipline core competency Tech discipline core competency Design discipline core competency Interdisciplinary product discipline
- 19. Design Tech Tech Lead Business Lead Design team Developers Business team Creative Technologist / Design Engineer Business Designer / Design Strategist Technical Product Manager Business The core product team is interdisciplinary. Design Lead Product Mgr.
- 20. CTO CSO CDO CEO
- 26. Business metrics Market performance of a product Technology metrics Technical performance and maturity of a product Experience metrics User behavior when interacting with product KPIs { Quantitative data
- 29. Discovery Design DevelopmentDeployment Test Concept Interactive prototype Built Working prototype Product MVP Idea Paper prototype Problem validation Idea validation Concept validation Product validation Business hypothesis validation
- 33. Human Basic set of human abilities Enhanced human abilities ABILITY ABILITY ABILITY ABILITY ABILITY ABILITY ABILITY ABILITY ABILITY ABILITY ABILITY ABILITY ABILITY ABILITY ABILITY ABILITY ABILITY ABILITY ABILITY ABILITY ABILITY ABILITY ABILITY ABILITY ABILITY ABILITY ABILITY ABILITY ABILITY ABILITY ABILITY ABILITY ABILITY ABILITY ABILITY ABILITY ABILITY ABILITY ABILITY Product Product Product Product Product Product Product Product Human abilities
- 35. Thank you