Design Thinking V2.0
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The document outlines the journey and insights of Filippo Scorza, an innovation consultant focused on design thinking and human-centered design approaches. It discusses the key principles of design thinking, emphasizing the importance of understanding user needs and creating solutions that address real-life struggles. Additionally, it highlights the iterative process of prototyping, testing, and gathering feedback to refine design outcomes.
Design Thinking V2.0
- 1. Design
- 2. #Innovation Consultant @Talent Garden # Start-ups and Growth Hacking # Founder @Skillando Digital Volunteering Filippo Scorza
- 3. 🦶 My journey Engineering Design Startup Amyko Startup Whataform Digital Volunteer Skillando Faculty Talent Garden Corporate Innovation Several projects - Blogging @filipposcorza.com
- 4. 🕒 Agenda Welcome Chapter 1 Design Umano centrico Closing Q&A*Chapter 2 Innovazione Chapter 3 Design Thinking
- 9. Design is not just what it looks like and feels like, design is how it works! 🧭 Sondaggio
- 11. Making People Want Things F R O M Making Things People Want T O 🧨 Approccio
- 12. Design thinking is a user-centered approach to problem solving 🧨 Approccio
- 13. Business Centered F R O M User Centered T O 🧨 Approccio
- 14. Mass Manufacturing F R O M Mass Personalization T O 🧨 Approccio
- 17. Y O U C A N W R I T E H E R E You start from what people, users, customers, consumers, (…) need or want to do 🧍 Human centred
- 18. Y O U C A N W R I T E H E R E Job To Be Done 🧍 Human centred
- 19. 🧍 Job to be done vs. UX
- 20. 🧍 Job to be done vs. UX
- 21. 🧍 Job to be done vs. UX
- 22. 🧍 Job to be done vs. UX
- 23. 🧍 Job to be done vs. UX
- 24. 🧍 Job to be done vs. UX
- 25. 🧍 Job to be done vs. UX
- 26. 🧍 Job to be done vs. UX
- 27. Y O U C A N W R I T E H E R E Noi designer dovremmo progettare in base a come le persone si comportano, non in base a come vorremmo che si comportassero! 🧍 Human centred
- 28. Y O U C A N W R I T E H E R E Customers don’t want a quarter-inch drill, they want a quarter-inch hole 🧍 Human centred
- 29. Y O U C A N W R I T E H E R E 🧍 Human centred 1. I need a quarter inch hole 2. I have to mount the shelf to the wall 3. I have to put books on it 4. The books are a mess at home 5. I want to tidy up 6. Tidiness makes me feel better
- 30. Y O U C A N W R I T E H E R E Customers are not looking for products… 🧍 Human centred
- 31. Y O U C A N W R I T E H E R E …They are looking for solutions to struggles that they meet in their life 🧍 Human centred
- 32. Y O U C A N W R I T E H E R E …They buy a better version of themselves 🧍 Human centred
- 34. Y O U C A N W R I T E H E R E * 🔒 Chapter 2 p e o p l e ( d e s i r a b i l i t y ) b u s i n e s s ( s u s t a i n a b i l i t y ) t e c h n o l o g y ( f e a s i b i l i t y )
- 35. Y O U C A N W R I T E H E R E p e o p l e ( d e s i r a b i l i t y ) b u s i n e s s ( s u s t a i n a b i l i t y ) t e c h n o l o g y ( f e a s i b i l i t y ) * 🔒 Chapter 2 Design Thinking
- 36. Y O U C A N W R I T E H E R E 🔒 Chapter 2 Empathise Define Ideate Experiment Learn Measure Build Product Backlog Sprint Planning Start Increment Review Design Thinking Lean Startup Agile Customer Problem Customer Solution
- 39. Y O U C A N W R I T E H E R E P E O P L E C E N T E R E D E T E R O G E N E O U S T E A M H A N D S O N I T E R A T I V E 01 02 03 04 🧬 Elementi chiave
- 40. Y O U C A N W R I T E H E R E MARKETING SALES OPERATIONS DESIGNER CUSTOMER CARE 🧬 Team eterogenei
- 42. Design thinking is less about thinking and more about doing 🧬 Hands on
- 43. 🧬 Esplorativo
- 44. PROTOTYPE Show the prototype to real users outside the organisation VALIDATE Build something quick and dirty to show to users by focusing on usability Choose the best idea and storyboard it IDEATION User interviews, insights, research, mind mapping and challenge design DEFINE Who are your users, their needs, pains and expectations, the context UNDERSTAND 🧬 Il processo
- 45. EMPATHISE DEFINE IDEATE PROTOTYPE TEST EMPATHISE TO HELP DEFINE THE PROBLEM LEARN ABOUT USER TRHOUG TESTING TESTS CREATE NEW IDEAS FOR THE PROJECT LEARN FROM PROTOTYPE TO SPARK NEW IDEAS TESTS REVEAL INSIGHTS THET REDEFINE THE PROBLEM 🧬 Il processo
- 46. 🧬 Il processo Empathise Define Ideate Prototype Test Understand the experience, situation and emotion of the person who you are working for EMPATHISE DEFINE IDEATE PROTOTYPE TEST
- 47. •Buyer personas •Empathy map •User interview •Desk research 🧬 Il processo EMPATHISE DEFINE IDEATE PROTOTYPE TEST
- 48. Empathise Define Ideate Prototype Test Process and synthesise the findings in order to form a user point of view that you will address 🧬 Il processo EMPATHISE DEFINE IDEATE PROTOTYPE TEST
- 49. Empathise Define Ideate Prototype Test Focus on idea generation. You translate problems into solutions. Explore a wide variety and large quantity of ideas to go beyond the obvious solutions to a problem 🧬 Il processo EMPATHISE DEFINE IDEATE PROTOTYPE TEST
- 50. • Brainstorming • How might we • Mind mapping • Brain writing • Storyboarding • Brain dump 🧬 Il processo EMPATHISE DEFINE IDEATE PROTOTYPE TEST
- 51. Empathise Define Ideate Prototype Test Build to learn. A simple, cheap and fast way to shape ideas so you can experience and interact with them 🧬 Il processo EMPATHISE DEFINE IDEATE PROTOTYPE TEST
- 52. Empathise Define Ideate Prototype Test Ask for feedback on your prototypes. Learn about your user, reframe your view and refine your prototype 🧬 Il processo EMPATHISE DEFINE IDEATE PROTOTYPE TEST
- 54. Y O U C A N W R I T E H E R E 🎁 Letture (gratis) Accedi ai materiali
- 55. Y O U C A N W R I T E H E R E 🧱 Masterclass (pay what you want) Acquista
- 56. 👋 That’s all folks: hello@filipposcorza.com