Alice Casey Rethinking Parks presentation
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The document discusses prototyping as a process of testing and learning from ideas to develop products and services effectively. It highlights the significance of collaborative inquiry and the value of prototyping in creating better services, minimizing risks, and engaging users. Additionally, it mentions the extensive prototyping efforts involved in product development, using the example of Dyson's five-year, 5,172 prototype journey.
Alice Casey Rethinking Parks presentation
- 1. What is Prototyping?
- 2. Prototyping. Testing AND learning from people’s ideas (fail well, adjust, reapply…) (fail well, adjust, reapply…) (fail well, adjust, reapply…)
- 3. Developing products Collaborative enquiry How many ‘goes’ did it take to create tools Design the finished Dyson? 5 years and 5,172 prototypes!
- 5. When to use it
- 6. Developing with staff and users Collaborative enquiry Design tools
- 7. The value of prototyping Better services Minimising risk Engaging people Value for money
- 8. Three ways to prototype…
- 9. Three ways to prototype… Trying it out…
- 10. Some tools from Nesta… Design tools
Editor's Notes
- #3: Lots of people think innovation is just ideas… in fact it is a process of finding those ideas, developing ideas that arent new and applying those ideas – failing, amending, reapplying until you achieve the desired impact.
- #4: One of the most famous examples of prototyping is James Dyson’s vacuum cleaner – it took five years and 5,126 prototypes to perfect the Dyson vacuum cleaner. Dyson’s engineers make a lot of prototypes, quickly and cheaply from card and foam. Later they make cheap working models from plastic moulds. Each prototype uncovers small design flaws, and leads to an improved version.
- #5: Service designers follow similar design processes in the creation of services. Lots of activities happen through the development and testing of products and services, including visualising user personas, mapping customer journeys and touch-points, and testing with end users and customers.
- #7: Usually this work is done best with the close involvement of users or frontline staff to develop and refine the idea in practice.
- #11: There are lots of tools for turning a promising idea into something which can be tested in reality. In the private and public sectors, these processes are often undertaken by design professionals, but some of these development methods are easy to learn how to do. Nesta has developed a range of practical resources for helping people to develop and test ideas. These draw on our experience of working with service designers and practitioners in the development of public services.