Beyond the clouds with digital analytics
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The document discusses the ease of creating scalable services for a vast number of users, particularly in SaaS and PaaS environments. It introduces intelligent prefetching, which utilizes real-time digital analytics to predict and prefetch web pages, resulting in improved website conversion rates and reduced session times. Ultimately, it highlights how advancements in cloud services enable businesses to leverage machine learning for optimization, with the only limiting factor being ambition.
![{‘prediction’:’/product/next-page2’,
’probability’:0.67}
{‘url-sequence’:
[‘/product/page1’,’/product/page3’,
‘/product/page4’]}
PREFETCHING
~2 secs](https://image.slidesharecdn.com/waw20180221-180221221331/85/Beyond-the-clouds-with-digital-analytics-19-320.jpg)
Beyond the clouds with digital analytics
- 3. Its getting easier and easier to create services that scale to a billion users
- 5. SaaS increasingly run on PaaS
- 6. Build Buy
- 7. GDPR?
- 8. Build your own web analytics?
- 14. Intelligent prefetching uses digital analytics to make URL predictions in real-time. Those predictions are applied through a tag manager to prefetch the next page, to increase website conversion.
- 15. PREDICTION SWEET SPOT Very simple website. Most popular page good model Complicated but has pattern. Machine learning model Unique for each visitor. No pattern, no model possible
- 16. Best Possible vs Model
- 20. Without Prefetching With Prefetching Session Time Difference Page 1 8,5 8,5 0 Page 2 8,8 6,8 -2,0 Page 3 9,6 3,2 -6,4 Page 4 5,4 2,8 -2,6 Page 5 14,1 3,1 -11,0 Total 46,4 24,4 -22,0 Effect on session time
- 21. Serverless infrastructure making ~3 predictions a second at ~2 sec latency Saving on average 25% in average user’s load speed experience
- 22. Hardest bit •Load speed a good use case as most websites would like to be faster •But every business is different •Actions that can be optimised via machine learning include: •Clustering and segmentation •Prediction and forecasting •What factors led to a known conversion
- 23. Infrastructure works with different input / output ? ?
- 24. Cloud services have lowered the bar to scalable, customised tools You can start using them today
- 25. The limiting factor is only ambition