When and Where to Embed Business Intelligence
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The webinar discusses the benefits and considerations of embedding business intelligence solutions, focusing on case studies and decision-making processes. Key points include evaluating build vs. buy options, time-to-market, customization, and assessing ROI with examples from companies like ibotta and HubSpot. The presentation underscores the advantages of increased efficiency, competitiveness, and empowered workforces through effective data utilization.
![The iBotta Solution
• Eliminate pull, Excel,
ppt workflow
• Offer a higher value
product
• Model it once; change
easily
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![• Automate
• Easy to use
dashboarding
• Tiers of users
The SEAS Solution
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When and Where to Embed Business Intelligence
- 1. Why and When to Embed Business Intelligence June 10, 2015 Presented by
- 2. — This webinar will be recorded — We will take questions at the end Welcome & Webinar Overview
- 3. Zach Taylor Product Marketing Manager Colin Zima Looker Chief Analytics Officer Meet our presenters
- 4. All your questions answered Real uses cases and the decision making behind them Buying Considerations 3-Minute Case Studies Quick Overview Understanding the trade-offs to realizing value with your data Q & A
- 5. Considerations 11 Build vs Buy 2 Time-to-Market 3 Customization Level 4 Evaluating ROI
- 6. Build vs Buy You can build anything yourself. The question is time.
- 7. Time-to-Value ● Not everything is your core competency ● You aren’t building everything from scratch ○ HR, web infrastructure, internal analytics, marketing automation ● Web first makes it easy ○ Point to your data ○ Define the experience ○ Reporting in hours, not weeks or months
- 8. Customization ● Your customers may not need the same depth you have internally ● Define the experience you want ○ Dashboards only ○ Exploring data ○ Full analytics experience
- 9. Investment: - Product planning - Engineering resources - Design - Analytical modeling - Maintenance! Evaluating ROI Like any product decision, the ultimate driver is ROI Return: - Increased loyalty - Higher price points - Product differentiation - Empowering employees
- 10. Upside of Embedding 1 1 Increase Efficiency 2 Stay Competitive 3 Empowered Workforce 4 Driving Higher ASPs 5 Productizing Data
- 12. iBotta Before • Taking days • Silos • Not real time • Not dynamic • Hard to make changes SELECT dimension.a, SUM(dimension.b) FROM schema.ads LEFT JOIN schema.transactions
- 13. The iBotta Solution • Eliminate pull, Excel, ppt workflow • Offer a higher value product • Model it once; change easily [Insert screenshot]
- 14. Staying Competitive: SEAS Educators who use DataSense to share data take advantage of individualized, instructional insights based on near real-time data to help drive student performance and district planning. DataSense ensures that current student data informs all relevant district applications.
- 16. • Automate • Easy to use dashboarding • Tiers of users The SEAS Solution [Insert screenshot]
- 17. Empower Your Workforce: Hubspot HubSpot is the world’s leading inbound marketing and sales platform
- 18. Hubspot Before • One on ones with sales managers • Periodic reports • Multiple platforms • Lack of transparency
- 19. The Hubspot Solution • Automation • Single access point • Full transparency • Fewer meetings
- 22. Q & A
- 25. • Is embedding something you can leg into slowly? • How does security compare for embedded vs in-house? • Are you HIPPA compliant? • How quickly can teams go to market? • How much data access do companies generally give their customers? Draft Questions