beyond&behind
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The document discusses strategies for engaging students on social media, emphasizing the importance of understanding their preferences and behaviors on platforms like Facebook and Twitter. It suggests creating an online yearbook and utilizing multimedia content to enhance engagement, while also recommending tools for internal communication among staff. Ultimately, it highlights the necessity of fresh and relevant content to maintain audience interest.
beyond&behind
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- 3. the conversation • beating delayed gratification • playing their game on their terms • delivery speed, style • open dialogue • opinion sharing (likes, comments) Tuesday, October 18, 2011 3
- 4. know your audience • 89 percent of WHS students are on Facebook • 74 percent with Myspace accounts • 50 percent on Twitter • 62 percent spend more than one hour per day on social networking sites Tuesday, October 18, 2011 4
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- 8. Facebook is your friend • profile, group, fan page • friends • news feed • event reminders & invitations • staying in the conversation is key • know that’s trending (coverage opportunities) Tuesday, October 18, 2011 8
- 9. internal use Tuesday, October 18, 2011 9
- 10. post-event Tuesday, October 18, 2011 10
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- 12. post-event Tuesday, October 18, 2011 12
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- 15. add value • more is more with selective buyers • additional content • expand coverage • introduce multimedia • update beyond deadlines Tuesday, October 18, 2011 15
- 16. online yearbook Tuesday, October 18, 2011 16
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- 18. online yearbook Tuesday, October 18, 2011 18
- 19. online yearbook • content • topical or chronological coverage • photo galleries • personality profiles • audio slideshows • about: staff, publication, purchase, etc Tuesday, October 18, 2011 19
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- 24. audio slideshows Tuesday, October 18, 2011 24
- 25. captions, of course Tuesday, October 18, 2011 25
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- 29. hear for yourself Tuesday, October 18, 2011 28
- 30. audio slideshows Tuesday, October 18, 2011 29
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- 32. WordPress • simple, free setup • variety of themes • customization options • forums, support Tuesday, October 18, 2011 31
- 33. getting online • how to begin • hosting, name, CMS • plan site map first • matching the print edition • launch date • marketing/promotion Tuesday, October 18, 2011 32
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- 45. another idea • designated page on school site • no hosting/URL or CMS decisions • possible tech help • built-in traffic from parents, students • opportunity to expand • BUT may be limited or more static and is harder to track w/ analytics Tuesday, October 18, 2011 44
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- 48. other considerations • fresh content rather than repeat from print publication(s) • updated in regular intervals or once? • students upload content, not adviser • students design, manage site Tuesday, October 18, 2011 47
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- 51. Facebook groups • internal communications • constantly connected to staff, editors • plan and remind of coverage opportunities • keep everyone on the same page so nobody is “the last to know” Tuesday, October 18, 2011 50
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- 53. save class time Tuesday, October 18, 2011 52
- 54. other Facebook tools • make use of free tools while you have students’ attention • videos (sales, promotion) • survey links Tuesday, October 18, 2011 53
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- 57. remind your readers Tuesday, October 18, 2011 56
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- 59. show and tell Tuesday, October 18, 2011 58
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- 61. ask for input Tuesday, October 18, 2011 60
- 62. reach out to readers Tuesday, October 18, 2011 61
- 63. post-event Tuesday, October 18, 2011 62
- 64. pre-event Tuesday, October 18, 2011 63
- 65. story generation Tuesday, October 18, 2011 64
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- 67. survey says • 70 percent upload photos to Facebook to share with others • 68 percent to Myspace • 51 percent to Photobucket • 7 percent to Flickr • 21 percent to “other” Tuesday, October 18, 2011 66
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- 69. online photo submission Tuesday, October 18, 2011 68
- 70. diversified coverage Tuesday, October 18, 2011 69
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