Gruvi Presentation Bfi day back info
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This document discusses how Gruvi helps film companies engage fans on social media through Facebook app development, advertising, and community management. They create engaging Facebook apps for films that convert visitors to fans through games, videos, and sharing features. Gruvi also runs targeted Facebook ad campaigns and manages fan pages to optimize engagement. Their services are effective at driving fans, interactions, and sharing for film companies.
Gruvi Presentation Bfi day back info
- 1. fans for films Friday, 20 January 2012
- 2. We help fans engage with your film on Social Media Friday, 20 January 2012
- 3. • Facebook App Development • Community Management • Facebook Ad Deployment Friday, 20 January 2012
- 4. Why is Facebook Becoming so Important for Film Friday, 20 January 2012
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- 9. builds apps Friday, 20 January 2012
- 10. Basic Tab Demo Friday, 20 January 2012
- 11. Complete landing page • Unique video fan gating system • Display all video content • Showtimes • Rate, comment and engage • Basic quiz and games • Share the trailer Friday, 20 January 2012
- 12. Video Fan Gate Trailers and clips are displayed behind a shield. Average conversion rate of visitors to fans is around 40%. Friday, 20 January 2012
- 13. Locate Showtimes User Settings • Set location • Choose cinemas Showtimes •Get reminded •Choose showtimes Friday, 20 January 2012
- 14. Games and Quizzes • Dwell times are measured in minutes. • 10 - 25% of your fan base will engage, often multiple times Friday, 20 January 2012
- 15. Express your Opinion • Want To See It • Join the conversation around each piece of content. • See what each of your friends are discussing • Share opinions to Facebook’s news feed Friday, 20 January 2012
- 16. Share the Experience Plenty of opportunities to share • Like, comment or subscribe • Want to see it (or buy) • Quick rating or reviews • Quiz results Trailer is shared. Friday, 20 January 2012
- 17. Tracking Application Usage •Video plays and completions •Quiz and promotion engagements •No of comments & comment reviews •No of shares & skipped shares •Leader board information Advertising Tracking •Which online adverts are creating the most likes (additional service) Friday, 20 January 2012
- 18. Tracking • User interaction rates for the page • Popular content postings • Engagement rates for the page • Who are your engaged fans Friday, 20 January 2012
- 19. Complex Game Applications Friday, 20 January 2012
- 20. runs ads & manages communities Friday, 20 January 2012
- 21. • Identify the key assets (actors) and themes (subject) • Relevant events in popular culture • Relevant interest groups and targeting Friday, 20 January 2012
- 22. • Run hundreds of bait campaigns micro targeting • Optimize in realtime based on response • Continually adapt the campaign to avoid fatigue Friday, 20 January 2012
- 23. • Check response and interaction rates on the page • Dove tail in the communication planning • Adjust based on interaction Friday, 20 January 2012
- 24. Tips to Advertising 1. Create a landing page experience that ties into the advertising and encourages the user to click ‘like’. 2. Longer advertising window - its 100% more effective to advertise with a smaller daily budget over a long timeframe 3. Good bright images of the actors faces - these adverts consistently performed better than generic pictures or poster images 4. Large Image stock - image fatigue requires that we regularly swap images on ads to prevent the from becoming stale 5. Manage your communication plan - talk to the fans you buy - look at their demographics, interests and what they react or ignore on your page, continually adjust your advertising based on this data Friday, 20 January 2012
- 25. Danish Case Study Friday, 20 January 2012
- 26. Key Results With a 7800€ Budget Advertising • 37,7 Million impressions from FB ads, • 26,800 clicks = 10,132 fans bought fans. Application • 39% of page visitors liked the page, • 20% of fans played the application (on average 2.5 times) • Results are shared 20% of the time Friday, 20 January 2012
- 27. • Every wall post by the community manager reached approx 50% of fans creating on average 18,000 news feed impressions Friday, 20 January 2012
- 28. • 670,000 unique people saw a message (73,000 saw 21+ messages) within their Facebook experience Friday, 20 January 2012
- 29. Impact of Good Community Management Friday, 20 January 2012
- 30. Fan Page Managed By Gruvi • Number of fans = 11,112 • Relative interactivity = 356.26 - fans regularly posted and commented • Engaged Fans = 9.8% Friday, 20 January 2012
- 31. Fan Page Not Managed by Gruvi • Number of Fans = 17, 496 • Relative Interactivity = 94.3 - fans we’re inactive bar occasionally liking posts • Engaged fans = 3.36% Not Managed by Gruvi Friday, 20 January 2012
- 32. Summary • We provide a full marketing service for app development, Facebook ad buy and community management • We create highly engaging app experiences for your fans, • These are highly effective in converting, engaging and getting your fans to share their experiences, • We can scale across multiple territories, • We can scale across multiple platforms, • Our tracking provides actionable data, Friday, 20 January 2012
- 33. Thank you! Ben Johnson James Hobbis ben@gruvi.tv james@gruvi.tv +45 313 706 72 +44 797 969 5690 Friday, 20 January 2012