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Welcome to the webinar on

BI & Analytics in Action using QlikView

Presented by

&
Contents
1.

Introduction to QlikView

2.

Why QlikView differs from traditional BI?

3.

QlikView Architecture

4.

Getting Started with QlikView

5.

QlikView Demo
Introduction To QlikView
QlikTech – A New Kind of Software Company
• U.S.-based company,
founded 1993 in Sweden

Broad Base of 25,000 Customers
Customer Growth

25,000

• 25,000 customers in
100 countries

18,000
13,024

• 1,400 global partners
10,585

• 1,100+ employees across
28 offices in 23 countries

7,306
5,436

• NASDAQ: QLIK
1,500

• Change Their World Grant
and Philanthropic Programs

2,239
Innovations Are Remaking Markets

Search

Mobile Devices

PageRank
Search

iPhone/iPad

SIMPLICITY

SIMPLICITY

BI

Business
Discovery
SIMPLICITY
QlikTech: Simplifying Analysis for Everyone
Develop and deploy applications tailored to
your specific business and data
requirements

•

A wizard-driven application
development environment with
fully integrated ExtractTransform-Load (ETL) tools

•

Faster and more efficient than
"pre-packaged" OLAP-based BI
solution

•

A powerful Real-time Analysis
engine that allows for
unconstrained drill-down

•

A highly intuitive, easy-to-use
user interface
QlikView: Gartner BI Magic Quadrant Leader
•
•
•
•
•

Consolidating relevant data from multiple sources into a single application
Exploring the associations in your data
Enabling social decision making through secure, real-time collaboration
Visualizing data with engaging, state-of-the-art graphics
Searching across all data—directly and indirectly.
2011

2012

2013
Why QlikView differs from Traditional BI?
QlikView’s Core Technology: The Basics
1. Easily consolidates multiple data sources
2. Loads all data into memory (millions of rows)

3. Massive (10-to-1) data compression
4. Enables real-time associative search and analysis
5. Connectors to applications like SAP and
Salesforce.com
QlikView’s Associative Experience Puts Users in Control
Traditional

Associative

Region

Region

State

Sales
Person

State
Product
Sales
Person

IT Driven
• Linear, pre-defined thinking
• Insights missed in hidden data
• Months to change
• Data-centric

Product
User Driven
• User decides where to start
• All data, always visible
• Minutes to change
• Insight driven
QlikView Shows You What’s Associated - and Not
Associated: white

Selections: green

Unassociated: gray
QlikView’s Core Technology: The Secret Sauce
• Maintains associations in the data automatically
• Calculates aggregations on the fly as needed
How Is The Data Stored? QlikView Approach
How Does QlikView Do it?

Database
Customer

Product

Vendor

Kate

Shirts

Cascade

Jim

Pants

Cascade

Jim

Pants

Dillon

Joe

Socks

Acme

Joe

Shirts

Acme

– QlikView extracts the requested data from the
source and retains the metadata that describes
the relationships between the various data
elements. Structure
QlikView File
– The data is fully normalized (i.e. each data value
is only stored once), resulting in a memory
requirement that is 5-15% of the original data
source’s size.
– The data is stored in its own file which resides in
memory (RAM) during runtime.

Why Is This Better?
•

Increased performance because all calculations are done in
memory without reading from disk
– You do NOT have to predefine hierarchies (i.e. cubes)
– You empower your end users to drive their analysis needs
rather than your IT department
– You rarely have to go back to the IT department to have your
QlikView file rebuilt because it doesn’t cover all your analysis
needs
QlikView Shortens Cycle Time…Significantly

One Time
•
Traditional •
•
OLAP
•
•

Daily
• Extract data
• Calculate cube

ETL Script
Define Dimensions
Define Measures
Build Reports
Build Dashboards

Run Time
• Render UI

2 Months

4 Hours

Seconds

Data Bound

Process Bound

Memory/Processor
Bound

One Time
• ETL Script

QlikView

1 Day

Daily
•
•
•
•
•

Define Dimensions
Define Measures
Build Reports
Build Dashboards
Extract data
1 Hour

Run Time
• Calculate cube
• Render UI

Seconds
QlikView in action
User Interface

QlikView File

Data Warehouse
QlikView in action
User Interface

Relational database inside
QlikView document.

QlikView File

Data Source

Data Warehouse is not needed.
Any data source will do.
QlikView in action
User Interface

2. Every click is a query.
Extremely fast, and very
flexible.
QlikView File

Click !

Data Source

The selection propagates
1. Load the relational database
Data.
through the… then work off-line
QlikView in action
User Interface

Any number of Virtual
hypercubes (Pivot tables,
Diagrams, Gauges etc.) can
be put in the QlikView
document.

QlikView File

Data Source

These are calculated on
demand, i.e. on every click.
QlikView in action
User Interface

AQL is the patented technology of how to quickly
evaluate the data when a
click is made.

QlikView File
AQL

AQL

AQL

AQL

AQL
AQL
AQL

Data Source

AQL
AQL
The Evolving BI Landscape and IT’s Changing Role
REPORT-CENTRIC ARCHITECTURE
(IT-driven, tightly controlled)

END USER
• Pre-calculated
dashboards

STACK
VENDOR BI
• Managed
reporting

BUSINESS DISCOVERY ARCHITECTURE
(Business user-driven, self-service)

BUSINESS USER

IT DEPARTMENT
QLIKVIEW
IT ROLE
• Data preparation
and governance

+
• Responsible for building
all the analyses

IT ROLE
• Data preparation
and governance

+
• Enable business
users to create
their own
analyses

OPERATIONAL DATA SOURCES

• Dynamic
dashboards
• Search live data
• Any device

• Self-service
analysis
• Create analysis
relevant to specific
business problems
• Change analysis
on the fly
QlikView Architecture
QlikView architecture overview
Typical QlikView deployment
Getting Started
Getting Started with QlikView
• Download QlikView from
http://www.qlikview.com/us/explore/experience/free-download
• The community blogs, discussion forums are available on:
http://community.qlikview.com/welcome

• Join our 2 Day Fulltime Training Program on
QlikView on 11 & 12 Jan 2014 (Sat/Sun) - Contact
Sameer@compulinkacademy.com or
Nitin@compulinkacademy.com
Q&A

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BI & Analytics in Action Using QlikView

  • 1. Welcome to the webinar on BI & Analytics in Action using QlikView Presented by &
  • 2. Contents 1. Introduction to QlikView 2. Why QlikView differs from traditional BI? 3. QlikView Architecture 4. Getting Started with QlikView 5. QlikView Demo
  • 4. QlikTech – A New Kind of Software Company • U.S.-based company, founded 1993 in Sweden Broad Base of 25,000 Customers Customer Growth 25,000 • 25,000 customers in 100 countries 18,000 13,024 • 1,400 global partners 10,585 • 1,100+ employees across 28 offices in 23 countries 7,306 5,436 • NASDAQ: QLIK 1,500 • Change Their World Grant and Philanthropic Programs 2,239
  • 5. Innovations Are Remaking Markets Search Mobile Devices PageRank Search iPhone/iPad SIMPLICITY SIMPLICITY BI Business Discovery SIMPLICITY
  • 6. QlikTech: Simplifying Analysis for Everyone Develop and deploy applications tailored to your specific business and data requirements • A wizard-driven application development environment with fully integrated ExtractTransform-Load (ETL) tools • Faster and more efficient than "pre-packaged" OLAP-based BI solution • A powerful Real-time Analysis engine that allows for unconstrained drill-down • A highly intuitive, easy-to-use user interface
  • 7. QlikView: Gartner BI Magic Quadrant Leader • • • • • Consolidating relevant data from multiple sources into a single application Exploring the associations in your data Enabling social decision making through secure, real-time collaboration Visualizing data with engaging, state-of-the-art graphics Searching across all data—directly and indirectly. 2011 2012 2013
  • 8. Why QlikView differs from Traditional BI?
  • 9. QlikView’s Core Technology: The Basics 1. Easily consolidates multiple data sources 2. Loads all data into memory (millions of rows) 3. Massive (10-to-1) data compression 4. Enables real-time associative search and analysis 5. Connectors to applications like SAP and Salesforce.com
  • 10. QlikView’s Associative Experience Puts Users in Control Traditional Associative Region Region State Sales Person State Product Sales Person IT Driven • Linear, pre-defined thinking • Insights missed in hidden data • Months to change • Data-centric Product User Driven • User decides where to start • All data, always visible • Minutes to change • Insight driven
  • 11. QlikView Shows You What’s Associated - and Not Associated: white Selections: green Unassociated: gray
  • 12. QlikView’s Core Technology: The Secret Sauce • Maintains associations in the data automatically • Calculates aggregations on the fly as needed
  • 13. How Is The Data Stored? QlikView Approach How Does QlikView Do it? Database Customer Product Vendor Kate Shirts Cascade Jim Pants Cascade Jim Pants Dillon Joe Socks Acme Joe Shirts Acme – QlikView extracts the requested data from the source and retains the metadata that describes the relationships between the various data elements. Structure QlikView File – The data is fully normalized (i.e. each data value is only stored once), resulting in a memory requirement that is 5-15% of the original data source’s size. – The data is stored in its own file which resides in memory (RAM) during runtime. Why Is This Better? • Increased performance because all calculations are done in memory without reading from disk – You do NOT have to predefine hierarchies (i.e. cubes) – You empower your end users to drive their analysis needs rather than your IT department – You rarely have to go back to the IT department to have your QlikView file rebuilt because it doesn’t cover all your analysis needs
  • 14. QlikView Shortens Cycle Time…Significantly One Time • Traditional • • OLAP • • Daily • Extract data • Calculate cube ETL Script Define Dimensions Define Measures Build Reports Build Dashboards Run Time • Render UI 2 Months 4 Hours Seconds Data Bound Process Bound Memory/Processor Bound One Time • ETL Script QlikView 1 Day Daily • • • • • Define Dimensions Define Measures Build Reports Build Dashboards Extract data 1 Hour Run Time • Calculate cube • Render UI Seconds
  • 15. QlikView in action User Interface QlikView File Data Warehouse
  • 16. QlikView in action User Interface Relational database inside QlikView document. QlikView File Data Source Data Warehouse is not needed. Any data source will do.
  • 17. QlikView in action User Interface 2. Every click is a query. Extremely fast, and very flexible. QlikView File Click ! Data Source The selection propagates 1. Load the relational database Data. through the… then work off-line
  • 18. QlikView in action User Interface Any number of Virtual hypercubes (Pivot tables, Diagrams, Gauges etc.) can be put in the QlikView document. QlikView File Data Source These are calculated on demand, i.e. on every click.
  • 19. QlikView in action User Interface AQL is the patented technology of how to quickly evaluate the data when a click is made. QlikView File AQL AQL AQL AQL AQL AQL AQL Data Source AQL AQL
  • 20. The Evolving BI Landscape and IT’s Changing Role REPORT-CENTRIC ARCHITECTURE (IT-driven, tightly controlled) END USER • Pre-calculated dashboards STACK VENDOR BI • Managed reporting BUSINESS DISCOVERY ARCHITECTURE (Business user-driven, self-service) BUSINESS USER IT DEPARTMENT QLIKVIEW IT ROLE • Data preparation and governance + • Responsible for building all the analyses IT ROLE • Data preparation and governance + • Enable business users to create their own analyses OPERATIONAL DATA SOURCES • Dynamic dashboards • Search live data • Any device • Self-service analysis • Create analysis relevant to specific business problems • Change analysis on the fly
  • 25. Getting Started with QlikView • Download QlikView from http://www.qlikview.com/us/explore/experience/free-download • The community blogs, discussion forums are available on: http://community.qlikview.com/welcome • Join our 2 Day Fulltime Training Program on QlikView on 11 & 12 Jan 2014 (Sat/Sun) - Contact Sameer@compulinkacademy.com or Nitin@compulinkacademy.com
  • 26. Q&A