Big bazaar
Download as PPTX, PDF1 like555 views
Kishore Biyani is the founder of Big Bazaar, a chain of shopping malls in India with over 100 outlets. His vision is to deliver everything to every Indian customer in the most profitable way. He started his career in Mumbai selling fabric and is now known as the "Rajah of Retail" in India. Big Bazaar reflects Indian bazaars with a wide range of over 170,000 products under one roof. It uses various promotional strategies and innovations to increase foot traffic and sales. The management information system helps managers track key metrics like customer counts, product costs, and employee attendance to analyze business performance.
Big bazaar
- 1. Vision “To Deliver Everything, Everywhere, Every time, to Every Indian Customer in the most profitable manner.”
- 2. Man Behind Big Bazar Success He Born August 9, 1961 in a middle class Family. He started his career selling stonewash fabric to small shops in Mumbai. Now He known as the Rajah of Retail in India.
- 3. A chain of shopping malls in India currently with 101 outlets owned by Kishore Biyani’s Future Group. Reflects the look and feel of Indian bazaars at their modern outlets. All over India, Big Bazaar attracts a few thousand customers on any regular day. 1,70,000 products under one roof.
- 5. 5 FORCES ANALYSIS Rivalry among the competitor •Reliance Retail, Aditya Birla Group , Vishal Retail’s, Bharti and Walmart, etc Threat of entrants • FDI policy not favorable for international players. • Domestic conglomerates looking to start retail chains. •International players looking to foray India. Bargaining power of supplier •The bargaining power of suppliers varies depending upon the target segment. •The unorganised sector has a dominant position. • There are few players who have a slight edge over others on account of being established players and enjoying brand distinction. Bargaining power of buyers • Consumers are price sensitive.. •Availability of more choice. Threat of substitutes •Unorganized retail
- 6. Products of Big Bazar CHILD CARE & TOYS APPARELS CHILL STATION FARM PRODUCT FOODS Product HOME & PERSONAL CARE FASHION & JEWELLERY ELECTRONICS BAZAAR FURNITUR E BAZAAR
- 7. Competitors of Big Bazar
- 8. Innovations of Big Bazar Wednesday Bazaar Sabse Sasta Din (26/01/2006) (26 Cr. in 1 day) Maha Bachat The Great Exchange Offer (12/02/09)
- 9. Supply Chain Management of Big Bazar Supplier Manufacturer Distributor Retailer Customer
- 10. To increase footfalls and enhance sales by: Attracting customers by giving them various offers. Inculcating in their minds the value for money through these offers. Increasing the average consumption of existing customers.
- 11. 1. Performance: * Customer requirement under “performance” of big bazaar is:- 1) Product Availability 2. Features:. * Customer requirement under “Features” of big bazaar is:- 1) Display of goods 2) no of counters 3. Conformance * Customer requirement under “conformance” of big bazaar is:- 1) Plastic money or smart card system
- 12. 4. Reliability: Likelihood of breakdown, repair or expected time of fault-free operation. * Customer requirement under “reliability” of big bazaar is:-1) Hygienic environment 5. Durability: Durability measures the length of a product’s life. When the product can be repaired, estimating durability is more complicated 6. Serviceability: Convenience and cost of repair and maintenance and is related to ease in resolving the customer complains. * Customer requirement under “Serviceability” of big bazaar is:- 1) Sales persons should be cooperative and knowledgeable
- 13. 7. Aesthetics: The aesthetic properties of a product contribute to a company's or brand's identity. * Customer requirement under “Aesthetics” of big bazaar is:- 1) Easy available 2) parking 8.Responsiveness * Customer requirement under “responsiveness” of big bazaar is:- 1) Attractive offers and schemes 9. REPUTATION: - * Customer requirement under “reputation” of big bazaar is:- 1) No expiry product
- 14. •MIS ? •How MIS helps Manager ? •Implementing Information System
- 15. Advantages: Management Point of View: Customer point of view:
- 18. Two centralized servers are used by the MIS viz. The main server The other a backup server servers has its own storage system mirroring hard disks The information is backed up continuously on CDs every day. 15 transaction counters in Big Bazaar transactions using REM
- 19. The following parameters can be used for benchmarking the system. Foundation data and analytics Billing Management Labor Management Warehouse management Item and price synchronization solution Transportation Procurement Supplier Enablement