Big Content, Small Teams: Content Creation For The Real World
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The document outlines strategies for content creation using limited resources, emphasizing the importance of structure, ideation, and editorial workflows. It addresses challenges such as maintaining a content calendar, generating ideas, and obtaining approvals while providing practical rules and tools to enhance efficiency. The author encourages embracing a resourceful mindset and repurposing existing content to maximize output despite constraints.
Big Content, Small Teams: Content Creation For The Real World
- 1. Content creation for teeny tiny teams Ian lurie @ianlurie cheep?
- 2. @ianlurie Me FORMER FOUNDER/CEO OF PORTENT Nerd/programmer/writer/gamer Love marketing, seo, cycling, dungeons & dragons
- 3. @ianlurie Me NOW A CONSULTANT LIVING A GLAMOROUS LIFE OF LEISURE Director of Content Chief hairball producer
- 6. The Content Creator’s Dilemma
- 7. THE PACE WE WANT
- 8. THE PACE WE GET
- 11. We can all go get or…
- 12. Chip away One problem at a time
- 14. Problem 1: The content calendar
- 15. 11% of writers surveyed said they stick to their content calendar
- 22. Option 1
- 23. Option 2
- 24. When you’re on your own, Structure is more important than planning Rule 1
- 25. Content types
- 26. ?X PER WEEK 1X PER MONTH 1X PER QUARTER/SIX MONTHS
- 29. ?X PER WEEK 1X PER MONTH 1X PER QUARTER/SIX MONTHS
- 32. ?X PER WEEK 1X PER MONTH 1X PER QUARTER/SIX MONTHS
- 35. BrandinG Levels
- 36. Lightly BRANDED: the solution “How to cook radishes”
- 39. Moderately BRANDED: THE solution, OUR EXAMPLE “How to cook radishes using our radish cooker”
- 41. I can use this, with or without Linode (but it’s easier to follow if I use Linode)
- 42. Interesting fact, based on our own brand
- 43. HEAVILY BRANDED: BUY OUR PRODUCT “Our radish cooker rocks”
- 46. Check the SERP Commercial(Branded) Informational Mixed Use Google to understand intent
- 47. Check the SERP Commercial Informational(lightly branded) Mixed Use Google to understand intent
- 48. Check the SERP Commercial Informational Mixed (moderately branded) Use Google to understand intent
- 49. Plan based on type/branding structure Week 1 Week 2 Week 4 Month 3 Week 3
- 52. Lightly branded…
- 53. …leads to moderately branded, and so on.
- 54. How Fiverr will end civilization Artificial intelligence and grammar: Not their yet The Foo, Inc. editor directory We’re the best content provider Hiring a great content provider Week 1 Month 3
- 56. Brainstorming list They were cooking broccoli. Then this happened… The groom looked at broccoli 40 years later. What he saw shocked him Purple things are intelligent. So is broccoli I used to eat broccoli. Then I read this… How gazebo broccoli gardens can save the world Broccoli is the miracle food Peanuts go well with broccoli Broccoli should not be in the book of grudges How to cook broccoli Broccoli florets Broccoli, the song Dr. Who and broccoli Broccoli pens are the new rage How broccoli can save your marriage
- 58. YOU’RE DROWNING IN IDEAS. Choose ONE, ALREADY. Rule 2
- 60. Anywhere people ask questions
- 61. What do tire widths mean? Lightly-branded
- 62. Which width is best? Moderately-branded
- 65. Answerthepublic.co m Most people stop at the questions. Look at the comparisons, too.
- 66. Anywhere people consume content
- 67. Findpopular SLIDES Anywhere people consume content
- 69. Findpopular SLIDES “How to use Hemingway"
- 70. TRANSFORM THE SYNERGIES Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Thewhitepaper transformation Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. synergies dolore eu fugiat nulla pariatur. - Duis aute irure dolor in reprehenderit - voluptate velit esse cillum dolore eu fugiat nulla pariatu - Excepteur sint occaecat cupidatat non proident, sunt in - culpa qui officia deserunt mollit anim id est laborum. Blog post SLIDE DECK PULLIDEASFROM AWHITEPAPER
- 73. it’s all written. I’m just waiting for a designer. design’s done. I’m waiting for a proofreader. Code’s done. I need a writer.
- 77. USE WHAT YOU HAVE. Rule 3
- 79. use plain text & markdown You don’t have a producer rule 3A
- 80. But… why?
- 81. Text editors don’t crash
- 84. Editanywhere
- 85. Can open in 20 years
- 86. Generate beautiful html fast
- 91. UseMarkdown link
- 92. Typora.io
- 93. editor: Typora.io viewer: Marked 2 converter: Marked 2 go full nerd: https://tinyurl.com/3harsphp
- 94. Be graphics independent You don’t have a designer rule 3B
- 95. Snagit for screen captures
- 97. NO.
- 98. NO.
- 99. (BUT IF YOU MUST)…
- 101. NO. Doanimage search
- 102. NO. Doanimage search
- 103. NO. Doanimage search
- 104. NO. Doanimage search
- 105. Tryanalogies crowd
- 106. Makeapoint
- 107. Tryanalogies crowd
- 108. Makeityourown why are you all staring at me!!????
- 109. awesome
- 110. Have an image prep workflow rule 3C
- 111. Save the original
- 112. Compress 5.4 mb 661 kb
- 113. Usesquoosh
- 114. Handle colors on your own rule 3D
- 118. Capybara Kingdom Petting Zoo Season Tickets Recipes Events Welcome to Capybara Kingdom! We’re the world’s first capybara preserve and zoo. Come take in the spectacle of the world’s largest rodents as they cavort and frolic in our best imitation of their native habitat. We have a capybara petting zoo, capybara events, capybara information and yes, weekly capybara adoptions. For more informations, lick here All capybara, all the time!!! Season passes for only $50!!!! 10 things you didn’t know about capybara New therapy capybara program launches Seriously, if you want to learn about Capybara, try this link Escape rumors completely false
- 120. Problem 4: editorial
- 121. Have your own EDITORIAL workflow Rule 4 You may not have an editor
- 122. Read it backwards One paragraph at a time
- 123. Read it backwards One sentence at a time
- 124. Read it backwards One WORD at a time
- 125. grammarly
- 127. Good t0 go?...
- 128. Legal
- 129. Brand
- 130. Problem 5: approval
- 132. as sexy as…
- 134. interview them
- 135. write it down
- 136. MAKE IT EASIER go piggy back
- 139. Waste nothing rule 6 Resources are limited
- 140. Slides to post Badger rule of content #6A 50,000omg!!!!
- 141. Slides to post Badger rule of content #6A 1,500pheh
- 142. 1,200ok
- 143. Webinar to ebook Badger rule of content #6C 350leads??!!!
- 144. @ianlurie Find turds with nuggets (and roll them up)
- 145. Nuggets!
- 146. site:bicycling.com “commuting” Find related content
- 147. More nuggets!
- 148. Combine ‘em and redirect accordingly
- 149. Polished Video/audio transcripts Check out MOZ Whiteboard Friday for examples
- 150. cheep?
- 151. Bonus round: Content marketing
- 154. Create posts that live on their own. Link to more.
- 155. Create posts that live on their own. Link to more.
- 156. Create posts that live on their own. Link to more.
- 157. You’re making more out of less
- 158. you always have a little less than you want
- 159. Chip away One problem at a time
- 160. Not glamorous
- 161. Effective
- 162. There is always a way the big rule
- 163. @ianlurie Tips Accepted (Dogecoin only) Slides & Links: https://tinyurl.com/y2fbyayd Ian lurie ian@ianlurie.com @ianlurie