Big Data- A creative approach
- 2. #BIGDATA Extremely large data sets that may be analysed computationally to reveal patterns, trends, and associations, especially relating to human behaviour and interactions.
- 4. INSIGHTS
- 5. CONTEXT MATTERS The Age of Contex Naked number 31 doesnt have any relevance unless more info is provided.
- 6. CONTEXT MATTERS Extract Real Intelligence From Data We need algorithms to boil off the noise and extract the signals, or real human meaning, from the data.
- 7. CONTEXT MATTERS Getting Contextual Google Now, which tracks your online behavior and uses this data to predict the information that you will need, such as local traffic or weather updates.
- 8. CREATIVE THINKING Diversity in learning Having knowledge other than a single subject can help the analysts to think in a diversified yet creative way.
- 9. 2 AREAS WHERE BIG DATA AND CREATIVITY MEET IN MARKETING TODAY. 1. OPTIMIZATION Big data can be widely helpful in optimization problems, where general rules are known and patterns can be detected from enough observations. This is why it works well in optimizing media buys or predicting demand within a tight time-frame, given no fundamental shifts in the environment – in other words, no new mediums or new products.
- 10. 2 AREAS WHERE BIG DATA AND CREATIVITY MEET IN MARKETING TODAY. 2. EXPERIMENTATION Marketers are testing, rapidly refining and optimizing multiple digital messages to find the “winning” message for broad use. Once a few possible messages have been determined, then they can be tested with or without the use of big data.
- 11. THANK YOU HAVE A NICE DAY!