Big data analysis workshop concept paper
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The document outlines a 2-day workshop on big data analysis (BDA) scheduled for November 19-20, 2013, in Karachi, targeting senior business managers from the corporate sector, especially in banking, telecommunications, and FMCG. The workshop aims to educate participants on BDA techniques, demonstrate practical applications, and provide insights into proprietary BDA software tools, thereby addressing analytical challenges posed by big data. Facilitated by Dr. Tariq Mahmood, the event aims to equip attendees with knowledge to leverage big data for business strategy and decision-making.
Big data analysis workshop concept paper
- 1. 2-Day Workshop on Big Data Analysis: From Data to Decision November 19-20, 2013, Pearl Continental Hotel, Karachi Concept Paper Background: The term “Big Data” has received much hype recently in the corporate sector across the globe – be it financial, banking, telecommunications, software development, or even healthcare. It refers to data which has a high velocity, high variety and a high volume. For instance, millions of banking transactions could be generated daily in a bank (velocity), categorized into different types, e.g., credit, loan, ATM, mortgage etc. (variety), and requiring terabytes of storage for a given financial period (volume). The primary asset for any corporation is its data, which is analyzed on a regular basis to achieve business objectives, e.g., derive profit, formulate or modify business strategies, maintain customer relationships etc. However, the presence of Big Data has now started to create serious analytical problems. For instance, many database queries now execute in minutes (rather than milliseconds) which creates frustration and delays the decision-making process. Moreover, corporate data centers are accumulating big data but not analyzing it at the same rate – consequently, a majority of data remains unanalyzed and the management resorts to their own experience, competitor performance and also sometimes “gut feeling”, to drive their business ventures. The solution is to adopt Big Data Analysis (BDA): a set of techniques to analyze Big Data which outputs information that is non-trivial, previously unknown, implicit (hidden in the data), and has a concrete practical value. In short, BDA extracts “gold nuggets” from your Big Data which can have a strong and positive financial impact across all corporate dimensions. Workshop Objective: This workshop brings Big Data Analysis (BDA) into focus for the first time in Pakistan, and is targeted specifically for the corporate sector. Big Data problems have started to engulf
- 2. particularly in the banking, telecommunication and FMCG sectors in Pakistan. This workshop provides a concrete platform for addressing these problems efficiently and effectively. Our goal is to enlighten the audience on the need of BDA and the process of incorporating it within their corporate workflows. The workshop consists of a hands-on session to demonstrate the different BDA techniques and the types of outputs they generate, to make the audience realize the worth of BDA. This will be followed by demos of some proprietary BDA software solutions. Target Audience: This workshop specifically targets senior-level business managers and project managers, who have: Technical IT knowledge, A concrete understanding of their corporate business strategies, A major role in modifying and implementing their business strategies to satisfy the corporate needs, and A strong collaboration with their C-level/top-level managers. What Will You Learn? By attending this workshop, you will learn: The primary BDA techniques being used in the global corporate sector Selecting a BDA Technique – Which technique(s) is suitable for my corporation and when? Applying a BDA Technique – Structuring and pre-processing the data, selection of relevant BDA tools, and generating output Extracting Corporate Value from BDA Outputs – Analyzing BDA outputs to locate the gold nuggets for your corporation Mapping BDA Value to your Business Objectives – How and when should I use the extracted valuable information for maximizing my profits? The Proprietary and Open-source BDA tools being used in the global corporate sector Selecting the relevant BDA tool for your corporation
- 3. Workshop Plan: The two-day event will be conducted as follows: DAY 1 Session I Introduction to Big Data Analytics – Marketing and Technical Perspective Session II Technical Hands-On Session on Corporate Big Data Analysis Techniques Session III Big Data Analysis Visualizations from a Marketing Perspective DAY 2 Session IV Vendor Demos of Big Data Analysis Proprietary Software Day 1: Session I: This session will provide an introduction to the basic concept, techniques and trends of Big Data Analysis (BDA). From a marketing perspective, the talk will demonstrate the valuable outputs that can be acquired through BDA which can particularly assist the FMCG and Banking corporate sectors to achieve remarkable profits. From the technical perspective, the talk will demonstrate the core BDA techniques at an abstract level, the type of outputs they generate, and the proprietary and open-source BDA software tools available in the market. Session II: This is a technical session particularly targeted for corporate IT and Business Managers. It will provide hands-on experience of core BDA techniques – participants will acquire in-depth knowledge and an understanding of how corporate value can be derived through each technique. The session will be conducted using the well-known open-source BDA tool called Rapid Miner. Session III: This is a marketing-oriented session particularly targeted for Marketing and Commercial Managers. It will demonstrate visualizations (outputs) of different BDA techniques. Managers will understand how these outputs can help modify current business strategies to achieve business goals, e.g., increase ROI, enhance customer relationship management, increase banking cash flow and product sales etc.
- 4. Day 2: Session IV: This session is targeted for both technical and marketing participants. It will present a demo of proprietary BDA software solutions that have widespread use in corporate sector across the world. Famous BDA organizations will demonstrate their tools, different BDA techniques they offer, and the value that can be acquired through each technique. The session will assist participants in selecting the best BDA tool for their corporation. About the Facilitator: Dr. Tariq Mahmood is currently an Associate Professor in the Department of Computer Science at the Karachi Institute of Economics & Technology (PAF-KIET), Karachi, Pakistan. He has a PhD in the applications of Business Intelligence and Machine Learning to E-Commerce from the University of Trento (Italy), and a Masters degree in Statistical and Symbolic Machine Learning from the prestigious Paris 6 university and LIP 6 research laboratory (Paris, France). His current research interests include Big Data Analysis, Predictive Analytics, Data Mining, Data Warehousing, and Business Intelligence. He has successfully completed more than 50 academic projects and 20 corporate projects on these topics, particularly with applications in the domain of financial transactions, banking, healthcare, telecommunications, ERPs, software product line management, and sports analytics. He has won government funding for two PhD-level projects regarding the applications of Big Data Analysis in Pakistan’s Healthcare processes. Dr. Mahmood has 4 years experience of corporate-level consultancy in Pakistan in the domains of Big Data Analysis, Predictive Analytics, and Business Intelligence. He has conducted professional training on these topics in several high-level government organizations and also at Tradekey® (a well-known E-Commerce B2B portal). He has also served as a Business Intelligence consultant at VectraCom (a well-known mobile service provider with branches in Middle-East) for two years, wherein he implemented a complete data warehousing solution with adhoc dashboard analytics, and several Predictive Analytics techniques related to forecasting customer usage of various mobile services. Dr. Mahmood was an invited speaker at the first CIO summit in Pakistan, and is currently a professional trainer and workshop coordinator with Solutions-Inc, who organized this summit. Dr. Mahmood’s current effort is also aligned towards the development of a robust Big Data Analysis framework, within which a corporation will be able to select and configure the relevant distributed computing paradigm (Sqoop, HBase, Hive etc.), select the relevant Data mining/Data warehousing/Analytics technique and to derive useful value from it – all activities streamlined to deliver results both effectively and efficiently.
- 5. About the Organizers: The workshop is being organized by Solutions Inc (www.solutions-inc.info), the organizers of the 1st Pakistan CIO Summit and Expo 2013 on May 21-22, 2013 at DHA Golf and Country Club, Karachi. For more information about the summit, please visit www.pakistanciosummit.com Contacts Workshop Coordinator: Rashid Jamal (Phone: 021-34375792-95, mobile: 0333-3005411, email: rashid.jamal@solutions-inc.info)