Big data analytics final
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Big data is large and complex datasets that are beyond the abilities of traditional software tools to handle due to the volume, variety, velocity, and value of the data. Big data solutions are useful for analyzing both structured and unstructured data from many sources to gain insights not possible from samples. Technologies like distributed file systems and tools from IBM and Oracle enable analyzing all available data for applications in finance, telecom, retail, and law enforcement to detect fraud, manage risk, improve marketing, and more.
Big data analytics final
- 1. BIG DATA ANALYTICS Presented by : Samik Gupta Amit Kumar Siddharth Dixit Nishant Jain
- 2. WHAT IS “BIG DATA”? Big data is a term applied to data sets that grow so large and complex that it is beyond the ability of commonly used software tools to capture, manage, and process the data within a tolerable elapsed time. Characteristics of Big data: Volume Variety Velocity Value
- 3. WHEN TO CONSIDER BIG DATA SOLUTION? Big data solutions are ideal for analyzing not only raw structured data, but semi-structured and unstructured data from a wide variety of sources Big data solutions are ideal when all, or most, of the data needs to be analyzed versus a sample of the data; or a sampling of data isn’t nearly as effective as a larger set of data from which to derive analysis Big data solutions are ideal for iterative and exploratory analysis when business measures on data are not predetermined
- 4. WHAT CAN YOU DO WITH BIG DATA? • Financial Services o Fraud detection o Risk management o 360- degree view of the customer • Telecommunications o Churn prediction o CDR processing o Network monitoring • Retail o 360- degree view of the customer o Click-stream analysis o Real-time promotions • Law enforcement o Real-time multimodal surveillance o Situational awareness o Cyber security detection
- 5. TECHNOLOGIES AND TOOLS USED Technologies o Massively parallel processing (MPP) databases o Distributed file system o In memory computing, etc. Tools o Big Data by IBM o Exadata by Oracle
- 6. BUSINESS BENEFITS Detect, prevent and remediate financial fraud Calculate risk on large portfolios Execute high-value marketing campaigns Improve delinquent collections
- 7. THANK YOU