Big data and smart farming
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The document discusses advancements in big data and smart farming, emphasizing the integration of technology across the agricultural supply chain. It examines various systems involved in farm management and the implications of data-driven innovations on farming practices and business models. The conclusion suggests that the agri-food chain is evolving towards greater technology reliance, leading to shifts in relationships among stakeholders.
Big data and smart farming
- 1. Big Data and Smart Farming Sjaak Wolfert Arable – Future Farming seminar, GFIA Europe, Utrecht, 10 May 2017
- 2. BIG DATA Advancements in Farming CONTROL SENSING & MONITORING ANALYSIS & PLANNING SMART SMART SMART
- 3. Involving the entire supply chain and beyond Smart Farming Smart Logistics tracking & tracing Domotics Health Fitness/Well-being
- 4. Redefining Industry Boundaries 3. Smart, connected product + + + 2. Smart Product 1. Product Adapted from: Porter and Heppelmann, Harvard Business Review, 2014)
- 5. 5. System of systems farm management system farm equipment system weather data system irrigation system seed optimizing system field sensors irrigation nodes irrigation application seed optimization application farm performance database seed database weather data application weather forecasts weather maps rain, humidity, temperature sensors farm equipment system planters tillers combine harvesters 4. Product system Adapted from: Porter and Heppelmann, Harvard Business Review, 2014)
- 6. 5. System of systems farm management system farm equipment system weather data system irrigation system seed optimizing system field sensors irrigation nodes irrigation application seed optimization application farm performance database seed database weather data application weather forecasts weather maps rain, humidity, temperature sensors farm equipment system planters tillers combine harvesters 4. Product system Your company
- 7. 5. System of systems farm management system farm equipment system weather data system irrigation system seed optimizing system field sensors irrigation nodes irrigation application seed optimization application farm performance database seed database weather data application weather forecasts weather maps rain, humidity, temperature sensors farm equipment system planters tillers combine harvesters 4. Product system Your company Farmer: How many platforms must I use? Developer: On how many platforms should I offer my solution? Platform owner: How many connections do I need to maintain?
- 8. The battlefield of IoT, Big Data and Farming Tech Companies Tech Start-ups Tech Start-ups Farm Farm Farm Farm Farming Agri- Business Ag Tech Farm Venture Capitalists Data Start-ups Data Start-ups Farm
- 9. Governance and business issues 9 Code of Conduct
- 10. Ag Start-ups in the USA 10
- 11. New Business Models in data-driven innovations 11 Basic data sales Product innovation Commodity swap Value net creation Value chain integration Source: Arent van 't Spijker: "The New Oil - using innovative business models to turn data into profit“, 2014
- 12. Basic data sales How does it work? - A ‘box’ collects all data - Data is stored in a cloud - Data is being marketed/invested - Farmer gets a share of profit “Farmers think their trust is violated” Their data goes to multinationals that promise high future yields based on big data, while farmers have to pay for everything
- 13. Commodity swap - data for data Many farmsIndividual farm Data Benchmark Analytics
- 14. Value Chain Integration: FieldScripts PRESCRIPTIVE FARMING based on PRECISION AGRICTULTURE
- 15. Farmers Business Network – value net creation • Owned by farmers • Funded by Google Ventures 2015: 7 million acres ground Assessment of 500 seeds and 16 crops Costs for farmer: $ 500 / year.
- 16. Wrap-up and conclusions Agri-Food chains become more technology/data-driven Probably causes major shifts in roles and power relations among different players in agri- food chain networks Governance and Business Models are key issues Two extreme scenarios: 1. Strong integrated supply chain 2. Open collaboration network Reality somewhere in between!
- 17. Thanks for your attention sjaak.wolfert@wur.nl nl.linkedin.com/in/sjaakwolfert/ Twitter: @sjaakwolfert http://www.slideshare.net/SjaakWolfert 17
Editor's Notes
- #15: Hier volgen een paar concrete voorbeelden van deze business modellen vooralsnog vnl. uit de USA. Ik kan hier snel doorheen gaan of skippen afhankelijk van de tijd.