Bigcommerce-case-study
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SearchSpring partnered with Bigcommerce to provide advanced site search and faceted navigation features to Bigcommerce customers. After implementing SearchSpring's technology, Bigcommerce customers saw significant improvements in key metrics like revenues, conversion rates, time on site, and average order value. Data from over 60 clients showed that SearchSpring accounted for almost 20% of revenue on average and increased per visit values by up to 1400% for optimized clients.
Bigcommerce-case-study
- 1. SEARCHSPRING CREATES BIG REVENUES with THE COMPANY THE SITUATION In the last few years, Bigcommerce has seen their client base thrive. Retailers from around the world have begun and successfully grown online businesses with the ecommerce platform. Now, as Bigcommerce continues rapid-growth and acquires savvier retailers, they’ve partnered with SearchSpring to provide more advanced site search and faceted navigation. Two of the many features SearchSpring provides. Partnering with Bigcommerce, our site search experts began working to increase the functionality of their customers’ websites. Using AJAX, SearchSpring was implemented into the Bigcommerce templates, enhancing the user interface and speeding up load times on product display. CASE STUDY Founded in 2009, Bigcommerce is the world’s fastest growing commerce platform. Providing over 50,000 companies with online selling power, the Aussie-based company currently serves 25 industries in over 137 countries. With offices in Australia, San Francisco and Austin, Bigcommerce strives to simplify the process of running an online store. “I love this product and the customer service is excellent. SearchSpring keeps people on your website longer and have a substantially easier time finding what they are looking to buy. Kyle Sanders Owner of Complete Web Resource
- 2. After integration, SearchSprings’ technology proved itself quickly. Clients in industries like sporting goods, music, education, fashion and personal healthcare saw significant improvements in online revenues. Within weeks, SearchSpring’s increased conversion rates, time on site, average order value and per visit value – creating happier, spendier shoppers. In addition to positive website metrics, the SearchSpring API also lowered data feed management overhead by integrating directly with Bigcommerce. Saving merchants valuable time by condensing two feeds into one. SEARCHSPRING’s Product Highlights 888.943.6043 | www.searchspring.net | info@searchspring.net THE SOLUTION THE RESULTS Using data from over sixty clients, here are some statistics after implementation. Revenue: SearchSpring accounted for almost 20% of all clients’ revenue, driving 15% of orders. Some merchants saw up-to 48% of online revenue accounted for via SearchSpring. Per Visit Value: Visitors using SearchSpring were valued 560% higher, on average, per visit, over non-users. Bigcommerce merchants with continuous optimization efforts saw up-to a 1400% difference in values between users vs. non-users. Conversion Rates: SearchSpring conversions across all clients averaged 441% higher than default solutions. Web-savvy merchants who optimized SearchSpring’s relevancy for their Bigcommerce website reached 20% conversion rates using the platform. Every online shopper interacts with site search or product navigation, 100% of users will use one or both methods to find products. SearchSpring improves both default features to drive sales for any Bigcommerce business. “Seeing is believing,” says Scott Zielinski, COO and Co-Founder of SearchSpring, “Bigcommerce merchants using both our category navigation and site search typically see triple-digit percentage increases in conversions, as well as per visit value. SearchSpring enhances the shopping experience, the results are happier shoppers who buy.” Intellisuggest® RELEVANT RESULTS WITH PRECISION Powering your search and navigation with a learning system that gets smart the more your shoppers shop! What good is a search or faceting enhancement if it’s not relevant? IntelliSuggest monitors the pulse of your shoppers, analyzing their behavior. It returns hyper-relevant product results in real-time with each and every individual shopper. Rich Auto-Complete SEARCH AS YOU TYPE Display search suggestions AND product suggestions while your visitor types in your search box. SearchSpring’s Rich Auto-Complete displays a drop-down of related and relevant search terms along with suggested and related products. Product images, price, name, and short description are all possible and included within the Rich Auto-Complete search suggestion feature. Category Navigation SHOPPERS CAN DRILL DOWN OR FILTER RESULTS Let your customers browse by category or filter through facets while shopping. Allowing your customers to customize their browsing experience and giving them the ability for drilling down with precision is essential with any online store. SearchSpring pulls information either from your platforms generated data feed fields or your hosted .csv file fields. We build your categories and facets based off of this data and structure your navigation specific to your site’s content. INDUSTRY Fashion Sporting Goods Music Education SEARCHSPRING Per-Visit-Value $3.46 $3.46 $1.84 $12.03 SEARCHSPRING Conversion Rate 7.87% 3.91% 0.97% 12.29% DEFAULT Per-Visit-Value $1.07 $0.45 $0.28 $2.12 DEFAULT Conversion Rate 2.30% 0.41% 0.18% 2.82%