BIH - Empathizing with users
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The document discusses the importance of empathizing with users in UI/UX design. It provides questions designers should ask to understand who users are, where they live, what technologies they use, their skills, daily routines, and more. The document emphasizes that designers should seek to understand users' perspectives, simplify complicated tasks for users, and not overload them cognitively or emotionally. It offers tips for practicing empathetic design such as involving users, observing them, conducting interviews, and testing designs with users.
BIH - Empathizing with users
- 1. empathizing with users BIH UI/UX BOOTCAMP / Microsoft Innovation Center @ Botswana Innovation Hub / bihux.tumblr.com
- 2. empathizing with users Where does the user live? Where does the user come from? What things does the user have What technologies does the user use? What are his or her skills and proficiencies? Who does the user live with? Who does the user work with? What is the user ’s day like? When does he/she use the product? Where What Who When
- 5. A plea for empathetic design “Empathy in design requires deliberate practice. We must intentionally seek opportunities to connect with people in meaningful ways and to set aside reactions and behaviors that will interfere with it. And, once empathy is achieved, it needs to be moderated: apply too much and our thinking loses focus; apply too little and the depth of our insight suffers.”
- 6. To empathize you must understand WHY
- 8. Never forget about the user.
- 9. “I am not the user and the user is not me.”
- 10. What makes us human?
- 11. We have dreams
- 12. We have emotions
- 13. We make mistakes
- 14. We have first impressions
- 15. We have routines
- 16. We are cultural
- 17. We can be messy
- 18. We are impatient
- 19. Empathetic design: simplifies complicated tasks places the burden on the system, not the user keeps the user focused on the task at hand user does not feel overwhelmed physically, cognitively, emotionally appropriate
- 24. TurboTax
- 25. TurboTax
- 28. Design to empower people.
- 29. To Practice Empathetic design: Solve the right problem Help the user get to know your product Grow your product with your users advocate for your users Get your users involved
- 30. Step in the Shoes of a User
- 32. Talk to People
- 33. Go Outside
- 36. Involve Your Users Talk to Your Users Really Understand your users Test with your users Grow your relationship with your users
- 39. …So You Want to Do Research?
- 41. Determine What You’re Looking For Qualitative or Quantitative Research? What questions are you trying to answer?
- 42. Be Bold Go Outside Introduce Yourself Look Open
- 43. Be Observant Take Notes. Record how the User might be thinking or feeling. Use Open Body Language Be ready to change your question Activities, Environments, Objects, Interactions, Utterances
- 45. Do’s Don’ts - Listen - Keep it conversational - Set the stage - Remind the participant that you value their feedback - We’re testing the idea, not them - Explain what you will do - Respect if the participant gets frustrated - pose hard questions first - Ask closed questions - overloading questions - asking boring questions - answer your own questions - pose questions in a random sequence - doing little follow-up on responses - use negative body language
- 46. “People don’t want to be asked the questions you’ve asked everyone else already. They want you to care about what they’re saying.” - Mark Ebner
- 47. Listen
- 48. Body Language
- 49. Wing It
- 50. “Hi, My name is Jordan. Nice to meet you.”
- 51. “Can you tell me a little more about that?”
- 52. “That’s interesting. Can you explain why?”
- 53. “Can you show me?”
- 54. “Do you like A or B?” “Can you compare A or B?”
- 55. “Who, What, When, Where, How?”
- 56. What would you Create/Imagine/Design/Propose?
Editor's Notes
- #6: You are in a unique position to develop solutions for people. So your role is not only to build just any tools, but the right tools. http://www.ideo.com/images/uploads/news/pdfs/Empathy_on_the_Edge.pdf
- #7: This is when you’re coming up with that big idea While you’re developing your product When youre fine tuning the product
- #8: How does it fit into their life Is it actually helping them solve the right problems How do they learn your product How will you help them to understand your product
- #11: What makes us human Our ability to communicate Create tools Empathize bonding community
- #12: Thoughts, dreams, hopes, inspiration, motivations, history, ticks,
- #13: Research: Emotions, emergent behaviors, Crying Children Photo Serie “end times” by Jill Greenberg, a Photographer from Canada.
- #14: We make mistakes
- #15: Deep rooted science of how we Evolved and our cognitive abilities
- #16: http://www.washingtonian.com/blogs/wellbeing/images/2012-11-8-FavoriteTreadmill.jpg
- #17: http://i.cdn.travel.cnn.com/sites/default/files/styles/article_large/public/2011/10/13/chiense-grandma-cooking-iStock_000012269431Medium-MAIN.jpg?itok=wK21oLaS
- #18: http://1.bp.blogspot.com/-rRyzFHQjCDk/TZ4dsXxxUKI/AAAAAAAAAJk/mea3EaZGjfg/s1600/002.jpg