The Black Country Click Start initiative, led by Walsall Housing Group, aims to build better opportunities by leveraging European Social Fund and Big Lottery funding to address poverty and promote social inclusion in the West Midlands. With a £23.7 million allocation, the program focuses on providing employment support for individuals over 24, financial and digital inclusion, and assistance for families in need. The initiative involves collaboration with local partners to deliver targeted services and improve access to job training and opportunities.