Blog on, Link In, Twitter Out and Digg it!
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This document provides an introduction to social media and how businesses can establish an online presence using platforms like blogs, LinkedIn, Twitter, and Digg. It defines each platform, provides examples of how businesses can use each one, and emphasizes creating original, engaging content to connect with customers and establish expertise in their industry. The key platforms discussed are blogs for regularly sharing content; LinkedIn for professional networking; Twitter for real-time updates; and Digg for getting content recommendations. Participation on each network through posts, answers, and connections is recommended to build an online business presence.
Blog on, Link In, Twitter Out and Digg it!
- 1. Blog On, Link In, Twitter Out, and Digg It!An Introduction to Social Media and Business Presence
- 2. GoalsTo introduce the concept of what social media is
- 3. To introduce three of the major players
- 4. To provide some ideas on how to establish and promote an online business presence using social mediaWhat Is Social Media?Social Media is:Collections of sites and online tools that are based around user-generated content
- 5. Available to help businesses and individuals to accelerate their information and communication needsExamplesExamples of types of Social Media include:Blogs LinkedInTwitterFacebookDiggAnd others
- 6. Blogs
- 7. BlogsA Blog is:A personal or corporate website in the form of an online journal, with new entries appearing in sequence as they are written, especially as dealing with reflections or opinion, and typically incorporating links to other articles.
- 8. BlogsThere are two basic types of blogs:Those hosted as part of your websitehttp://www.mysite.com/blog/Those hosted external from your website at sites like Blogger.comhttp:// mysite.blogger.com
- 10. BlogsWhy would I use it:To keep current clients and attract new onesCan act as an FAQ on your product(s) or service(s)Well written + updated regularly = establishes you as an expert in your field
- 11. BlogsHow would I use it:By writing brief, punchy posts on topics in your fieldTo promote yourself, your products, services, and companyBy promoting it through other social media to further enhance your Business Presence
- 12. BlogsEstablishing Business Presence:Ensure content is original, interesting, and timelyWrite from a position of authority / knowledgeUse your logo and established branding
- 13. LinkedIn
- 14. LinkedIn
- 15. LinkedInWhat is LinkedIn:A way to manage your online professional identityStay connected with past / present colleagues, professional groups and organizations in your fieldGrow your network through the networks of those you know
- 17. LinkedInWhy would I use it:Stay connected with colleagues and events in and outside your field and local areaConnect with other businesses to form partnership opportunitiesTo attract new clients to your business
- 18. LinkedInHow would I use it:By searching for and joining groupsBy answering questions By connecting with new people through use of your network
- 19. LinkedInEstablishing Business PresenceStart, join and participate in a group or discussion in your area or fieldAnswer questions in your career areaExpand your professional network by getting introduced to others
- 20. Twitter
- 21. Twitter
- 22. TwitterWhat is TwitterIn its simplest terms Twitter allows you to say almost anything to anyone in 140 characters or lessIt is the “what’s on your mind right now” form of microblogging that permeates most modern social media
- 23. TwitterWhy would I use itGet instant access to what’s being said, this minute, about your organization, people, products, or brandGet a steady stream of resources, links, and ideas in your industryGet your message out to millions easily and instantly
- 24. TwitterHow would I use itAutomatically tweet your new blog postPromote a new Product or service, share an interesting news itemLooking for someone to collaborate with? If so, tweet it with a link to the details
- 25. TwitterEstablishing Business Presence:Use Twitter to communicate not to sellBe authentic, be human, and have a sense of humorOnce someone decides to follow your companies twitter account, follow them back. It show’s you’re listening
- 26. Digg
- 27. Digg
- 28. DiggWhat is DiggA social content site where members rate news stories, blog entries and items of interest in a specific field
- 29. DiggWhat you should know about DiggAll content on Digg is community generatedMembers recommend an item by “digg”ing itThe more “diggs” you have the more popular the item is
- 30. DiggEstablishing Business PresenceBe sure you “digg” your items under the right categoryMake sure to incorporate the digg widget into your blog postsRemember Digg isn’t just for blog posts, its also for videos and images
- 31. Questions?
- 32. The End
- 34. ResourcesArticles15 Companies That Really get Corporate Blogginghttp://www.sitepoint.com/blogs/2008/08/08/15-companies-that-really-get-corporate-blogging/Top 15 Corporate Blogshttp://mariosundar.wordpress.com/2008/05/05/top-15-corporate-blogs-ranked-may-2008/A Guide To Corporate Blogginghttp://www.problogger.net/archives/2008/10/15/a-guide-to-corporate-blogging/
- 35. Where to Next?Develop a Social Media strategy for your business and stick with itDecide which forms of social media you want to useStart using them and getting a feel for them before you start to use them to promote
- 36. BlogsTop 5 Corporate Blogs of 2008:GoogleAdobeFlickrFacebookYahoo! Search
- 37. BlogsTop 5 CEO Blogs:Jonathan Schwartz - President & CEO Sun MicrosystemsScott Ragsdale - Founder and CEO, NasebaMark Cuban - Owner, Dallas MavericksGuy Kawasaki - CEO, Fog City Software (1993 – 1995)Craig Newmark - CEO, Craig’s List
- 38. TwitterTwitter TerminologyEach message is called a “Tweet”People on twitter you interact with are your “Tweeps” (Twitter Peeps or Twitter People)Hashtags are words that start with an octothorpe or pound sign (#) #FollowFridayDM or Direct Message@ or “at me”RT or ReTweet