1) The document discusses how blogs and social media can be useful tools for sharing health information and communicating with patients. It provides examples of Spanish physician blogs that coordinated to promote a "common sense" approach to the H1N1 influenza pandemic.
2) Over 70 million blogs have been created since 2003. Blogs allow anyone to share perspectives and build relationships with readers and other bloggers. However, not all online health information is scientifically valid.
3) The document advocates that physicians should make use of new internet tools like blogs to more accessibly inform society and approach patients, as was done during the H1N1 pandemic.