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Business
Model
Canvas
Toolkit
How to build a Business Model
Ing. Salvatore Modeo
Who I am
Toolkit
2
Educazione
Attitudini
Competenze
Master Degree in Management Eng.
(2011), Isufi Licenvr in e-Business (2011),
Master in Innovation Management
(2014), PMP (2014).
CEO & Co-founder MRS srl (2011),
Founder The Qube (2013), Vinoled SRL
(2014), Officine Cantelmo (2015),
Molo12 (2017).
Problem Solving, Innovation, Leadership,
Communication, Strategy, Curiosity.
Part I
12/10/19 3
DEFINITION
DEFINITION
“The Business Model descrives how an
organization make, develop and capture
value.”
Alexander Osterwalder
Business Model Canvas
Parte II
12/10/19 6
9 BLOCKS
9 Blocks
The Fruit-seller
12/10/2019
8
Localization
Toolkit
9
Market Analysis
Toolkit
10
Tribunale
Università
Salento
Appartamenti
Famigliari
Studenti
Famiglie
TARGET
500 Families
400 Lawyers
250 Students
Customers’ Segments
Customers’ Segments
12/10/2019
12
Housewife Lawyer Student
Business Model Canvas 1/9
Toolkit
13
Value Proposition
12/10/19
14
Value Proposition
12/10/2019
15
Copyright © 2013 - Tutti i diritti riservati.
Fresh Fruits Boiled VegetablesFruit Mix
Housewife Lawyer Student
Business Model Canvas 2/9
Toolkit
16
Customer Relationship
12/10/19
17
Customer Relationship
12/10/2019
18
Copyright © 2013 - Tutti i diritti riservati.
Cards ParcelOffert
Business Model Canvas 3/9
Toolkit
19
Channel
12/10/19
20
Channel
12/10/2019
21
APECAR
INSEGNA
WEB & SOCIAL
SHOP
BROCHURE & FLYER
Business Model Canvas 4/9
Toolkit
22
Revenue Streams
12/10/19
23
Revenue Streams
12/10/2019
24
Fresh Fruits Boiled Veg.Fruit Mix
Price: 4€/kg
Quantity: 5 kg/m
Revenue: 20€/m
Price: 3€ /pcs. (200 gr)
Quantity: 15 pcs/m
Revenue= 45€/mese
Price: 6€/pcs (200 gr)
Quantity: 10 pcs/m
Revenue : 60€/m
Business Model Canvas 5/9
Toolkit
25
4€ 3€ 6€
Key Activities
12/10/19
26
Key Activities
12/10/2019
27
Copyright © 2013 - Tutti i diritti riservati.
Cleaning
Cutting
Package
Stocking 1
Cooking
Package
Stocking 2
Fresh Fruit Boiled Veg.Fruit Mix
Supply
Stocking
Selling
Business Model Canvas 6/9
Toolkit
28
4€ 3€ 6€
Key resources
12/10/19
29
Key resources
12/10/2019
30
Raw Material
Shop
Warehouse
Till
1 Human Resource
Counter and tools
Refrigerated Counter
1 Human Resource
Kitchen + Certifications
Hot Showcase
Cleaning
Cutting
Packaging
Storing in the Refrigerator Showcase
Cooking
Packing in pan
Storing in Hot Showcase
Supplying
Stocking
Saling
Business Model Canvas 7/9
Toolkit
31
4€ 3€ 6€
Partners
12/10/19
32
Partners
12/10/2019
33
Farmer
Business Model Canvas 8/9
Toolkit
34
4€ 3€ 6€
Cost Structure
12/10/19
35
Cost Structure
12/10/2019
36
Tools
Fridge
1 Human Resource
Kitchen + Certification
Stocking Space
500 €
2.000 €
2.000 €/mese
6.000 €
1.000 €
Raw Materials
Shop + Utilities
Warehouse
Till
1 Human Resource
1€/kg
1000 €/m
500€/m
500€ + Tassa + Rotoli
2000 € / m
Variable Cost
Raw Materials: 1€/kg
Monthly Cost
Shop: 1000 €/mounth
Warehouse: 500€/mounth
Personnel
HR1: 2000 € / mount
HR2: 2000€/mounth
Investments
500€ + Tax
Tools: 500 €
Fridge: 2.000 €
Stock Space: 1000€
Kitchen: 6.000
Var Cost
Monthly Cost
Monthly Cost
Investment
Human Resources
Investment
Investment
Human
Resources
Investment
Investment
Business Model Canvas 8/9
Toolkit
37
4€ 3€ 6€1,5k€/m 4k€/m 10k€
2x
Cost vs. Revenue
12/10/2019
38
Price: 4€ / kg
Quantity: 10 kg/mounth
#Housewife: 50
Revenue1 = 2.000€ / mounth
Price: 3€ /pcs. (200 gr)
Quantity = 15 pcs / mounth
#Lawyer: 40
Revenue2 = 1800€/mounth
Price: 6€/pcs (200 gr)
Quantity: 10 pcs/mounth
# Students = 20
Revenue3 = 1200€ /mounth
Var Cost
Raw Material : 1€/kg
Monthly Cost
Shop: 1000 €/mounth
Warehouse: 500€/mounth
Personnel
HR1: 2000 € / m
HR2: 2000€/m
Investment
500€ Till
Tools: 500 €
Fridge: 2.000 €
Stocking Space: 1000€
Kitchen: 6.000
Review Business Model
Toolkit
39
4€ 3€ 6€1,5k€/m 2k€/m 3k€
1x
Costs vs. Revenues
12/10/2019
40
Price: 4€ / kg
Quantity: 10 kg/mounth
#Housevives: 50
Revenue1 = 2.000€ / mounth
Price: 3€ /pcs. (200 gr)
Quantity = 15 pcs / mounth
#Manager: 40
Revenue2 = 1800€/mounth
Var Costs
Raw Material: 1€/kg
Mouthly Costs
Shop: 1000 €/mounth
Warehouse: 500€/mounth
Human Resources
HR1: 2000 € /mounth
Investment
500€ + Tax + Rolls
Tools: 500 €
Refrigerated Counter: 2.000 €
Download
Slide disponibili su:
www.slideshare.net/theqube
Seguici su Facebook
https://www.facebook.com/theqube.it
12/10/2019Copyright © 2013 - Tutti i diritti riservati.
41
Parte III
12/10/19 42
ESEMPI
12/10/19
43
Start-up
12/10/19
44
12/10/19
45
12/10/19
46
12/10/19
47
Parte IV
12/10/19 48
RIFERIMENTI
Riferimenti
• A. Osterwalder - Business Model Generation
• J. Bowsma – BM Generation - FAME Workshop - Vujade Ltd.
• J. Bowsma – Collection of Business Model Canvases – Vujadè Ltd.
12/10/19
49
Riferimenti Icone
• Student by Made by Made from the Noun Project
• attorney by Bonegolem from the Noun Project
• Lawyer by Grégory Montigny from the Noun Project
Toolkit
50
Seguici su Facebook
12/10/2019Copyright © 2013 - Tutti i diritti riservati.
51
Complesso	Ecotekne	–	Palazzina	C										
												Via	per	Monteroni	–	73100	Lecce
											http://dse.unisalento.it
											P.IVA:		00646640755
											C.F.	:	80008870752
Toolkit
52
CONTATTI
Presso MOLO12 Coworking Space
Via Corte dei Mesagnesi, 30
73100 LECCE
> salvatore.modeo@gmail.com <

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