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Bob Plumridge CTO EMEA
22nd April 2013
DEEP INNOVATION RESOURCES
INNOVATION BUDGET
 Founded in 1910
 US$118B FY11
 900 subsidiaries
 324,000 employees
 More than 760 PhDs
#38 in the 2012 FORTUNE® Global 500
INTRODUCTION
“HITACHI ON TOP IN ALL 6 CATEGORIES”
INFORMATION IS GROWING EXPONENTIALLY
2011 2020
EXABYTES
SOURCE: IDC
MARKETDYNAMICS
Increase efficiency and utilization of resources
and meet required service levels
Free data from applications and infrastructure,
implement governance, and provide information
more effectively
CHALLENGES BECOME OPPORTUNITIES
Discover, analyze and leverage data to uncover new
information for competitive advantage
DATA
GROWTH
COST
COMPLEXITY
MARKETDYNAMICS
THE INFORMATION CHALLENGE
SINGLE VIRTUALIZATION PLATFORM FOR
INFRASTRUCTURE, CONTENT AND INFORMATION
OUR INTEGRATED STRATEGY
WILL GET YOU THERE
INFRASTRUCTURE
 VIRTUALIZATION, MOBILITY
 INTEGRATED MANAGEMENT
 DATA CENTER CONVERGENCE
 INFRASTRUCTURE ON DEMAND
CONTENT
 SEARCH, DISCOVER AND INTEGRATE
INDEPENDENT OF APPLICATIONS
 ON DEMAND CONTENT
 ARCHIVING AS A SERVICE
INFORMATION
 ANALYTICS
 INTEGRATION
 BUSINESS
INTELLIGENCE
 BIG DATA
VISIONANDSTRATEGY
DATA SOURCES TODAY AND TOMORROW
BIG DATA TOMORROW
Hitachi
Transportation
Bullet Trains
• Track/train sensors
• Keep trains on schedule
• Proactive maintenance
• Telemetry from seismic sensors
• Time series data
• Operational data from sensors
• Insight for fleet managers
Hitachi Power
Power Stations
Hitachi
Construction
Excavators
Hitachi Storage
Array Products
• Insight to operational status
• Hi-Track proactive maintenance
• Product analytics and telematicsBig Data
Analytics
INFORMATION CLOUDCONTENT CLOUDINFRASTRUCTURE CLOUD
#1
Chicago
#2
London
#3
Singapore
Cloud
PUSHING DATA TO THE CLOUD- PRIVATE TO HYBRID
 The cloud movement is
forcing applications vendors
to change
‒ Applications are packaged into cloud
frameworks to automate delivery
‒ Applications are supporting REST
as a common object storage API
Database
Enterprise
Ecosystem Backup
Email
REST API
INFORMATION CLOUDCONTENT CLOUDINFRASTRUCTURE CLOUD
Collaboration
IN THE BEGINNING…
10 Billion USD/TB
2150 Lbs (975kg)
4.4 MB usable capacity
1200 RPM
50 24 inch (.6 meters) platters
MUCH PROGRESS HAS BEEN MADE
MEASUREMENT Improvement by 2010
Aerial Density
(sq. inch)
35,000,000x
Cost per capacity 7,600,000x
Volume capacity
(cubic inch)
622,100,131x
Latency 8x
Seek Time 102x
Data Rate 11,719
Seagate: “With HAMR recording technology, we could be seeing
100TB-300TB drives by 2020-2025.”
Hitachi Flash Technology Vision And Roadmap
End To End Ecosystem
Hitachi Data Systems Confidential – NDA Required
Highly efficient and resilient
flash-optimized storage controller
August
High performance and write
endurance flash controller
August
Higher capacity and low
environmental flash form factor
Q4
Flash-aware
storage controller
1H12013
End-to-end data management
and integration with server tier
Next
Flash everywhere options
across application I/O path
Next
VSP flash acceleration
High performance embedded flash controller
- >5 yrs endurance for enterprise workload
- Zero block compression
-Secured erase
Thin provisioning global wear leveling
Leading writes performance
PB capacity in smallest footprint
Best environmental per TB
40% lower bit cost
Server flash tier
integration with storage
sub-LUN tiering
Dedicated
and specialized
flash option
Hitachi Data Systems Internal and Hitachi TrueNorth Partner Confidential
Hitachi Accelerated Flash Storage
 Flash Enclosure has new form factor slots for FMD
Drive
chassis
Flash
enclosure
Controller
Hitachi
Flash Controller
INFORMATION
INFORMATION
CORRELATION
DEEP DATA ANALYTICSACROSS STRUCTURED
AND UNSTRUCTURED
SOURCES
REAL-TIME SCALE
INFORMATIONCONTENTINFRASTRUCTURE
VISIONANDSTRATEGY
THE ENVIRONMENT
 9 Production Sites and R&D Centers
 Analytics: includes genome modeling and comparison, attribute
identification, pathological gene analysis
 Data Growth: expected to grow 4PB per year
 Storage: existing EMC Isilon; expanded by adding Hitachi NAS
instead of EMC
 Why HDS: high performance company with an integrated lifecycle
strategy that includes HCP and HDDS
INFORMATION AT WORK
AN ADVANCED GENOMICS INSTITUTE
INFORMATIONCONTENTINFRASTRUCTURE
MODELING AND
ANALYTICS
GENOMIC
SEQUENCING
DIGITAL ARCHIVE OF
PROCESSED RESULTS
SEARCH ACROSS
DATA AND RESULTS
PRE-PROCESSED
DATA REPOSITORY
UNIVERSITY
HOSPITAL
VISIONANDSTRATEGY
Let us solve your immediate problems
AND build a path for the future.
We help you realize NEW value
from your data by transforming data
into information.
NEW INFORMATION =
NEW OPPORTUNITIES
INNOVATEWITHINFORMATION
THANK YOU

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Bob Plumbridge, CTO EMEA at Hitatchi Data Systems - Making information matter

  • 1. Bob Plumridge CTO EMEA 22nd April 2013
  • 2. DEEP INNOVATION RESOURCES INNOVATION BUDGET  Founded in 1910  US$118B FY11  900 subsidiaries  324,000 employees  More than 760 PhDs #38 in the 2012 FORTUNE® Global 500 INTRODUCTION
  • 3. “HITACHI ON TOP IN ALL 6 CATEGORIES”
  • 4. INFORMATION IS GROWING EXPONENTIALLY 2011 2020 EXABYTES SOURCE: IDC MARKETDYNAMICS
  • 5. Increase efficiency and utilization of resources and meet required service levels Free data from applications and infrastructure, implement governance, and provide information more effectively CHALLENGES BECOME OPPORTUNITIES Discover, analyze and leverage data to uncover new information for competitive advantage DATA GROWTH COST COMPLEXITY MARKETDYNAMICS
  • 7. SINGLE VIRTUALIZATION PLATFORM FOR INFRASTRUCTURE, CONTENT AND INFORMATION OUR INTEGRATED STRATEGY WILL GET YOU THERE INFRASTRUCTURE  VIRTUALIZATION, MOBILITY  INTEGRATED MANAGEMENT  DATA CENTER CONVERGENCE  INFRASTRUCTURE ON DEMAND CONTENT  SEARCH, DISCOVER AND INTEGRATE INDEPENDENT OF APPLICATIONS  ON DEMAND CONTENT  ARCHIVING AS A SERVICE INFORMATION  ANALYTICS  INTEGRATION  BUSINESS INTELLIGENCE  BIG DATA VISIONANDSTRATEGY
  • 8. DATA SOURCES TODAY AND TOMORROW
  • 9. BIG DATA TOMORROW Hitachi Transportation Bullet Trains • Track/train sensors • Keep trains on schedule • Proactive maintenance • Telemetry from seismic sensors • Time series data • Operational data from sensors • Insight for fleet managers Hitachi Power Power Stations Hitachi Construction Excavators Hitachi Storage Array Products • Insight to operational status • Hi-Track proactive maintenance • Product analytics and telematicsBig Data Analytics INFORMATION CLOUDCONTENT CLOUDINFRASTRUCTURE CLOUD
  • 10. #1 Chicago #2 London #3 Singapore Cloud PUSHING DATA TO THE CLOUD- PRIVATE TO HYBRID  The cloud movement is forcing applications vendors to change ‒ Applications are packaged into cloud frameworks to automate delivery ‒ Applications are supporting REST as a common object storage API Database Enterprise Ecosystem Backup Email REST API INFORMATION CLOUDCONTENT CLOUDINFRASTRUCTURE CLOUD Collaboration
  • 11. IN THE BEGINNING… 10 Billion USD/TB 2150 Lbs (975kg) 4.4 MB usable capacity 1200 RPM 50 24 inch (.6 meters) platters
  • 12. MUCH PROGRESS HAS BEEN MADE MEASUREMENT Improvement by 2010 Aerial Density (sq. inch) 35,000,000x Cost per capacity 7,600,000x Volume capacity (cubic inch) 622,100,131x Latency 8x Seek Time 102x Data Rate 11,719 Seagate: “With HAMR recording technology, we could be seeing 100TB-300TB drives by 2020-2025.”
  • 13. Hitachi Flash Technology Vision And Roadmap End To End Ecosystem Hitachi Data Systems Confidential – NDA Required Highly efficient and resilient flash-optimized storage controller August High performance and write endurance flash controller August Higher capacity and low environmental flash form factor Q4 Flash-aware storage controller 1H12013 End-to-end data management and integration with server tier Next Flash everywhere options across application I/O path Next VSP flash acceleration High performance embedded flash controller - >5 yrs endurance for enterprise workload - Zero block compression -Secured erase Thin provisioning global wear leveling Leading writes performance PB capacity in smallest footprint Best environmental per TB 40% lower bit cost Server flash tier integration with storage sub-LUN tiering Dedicated and specialized flash option Hitachi Data Systems Internal and Hitachi TrueNorth Partner Confidential
  • 14. Hitachi Accelerated Flash Storage  Flash Enclosure has new form factor slots for FMD Drive chassis Flash enclosure Controller Hitachi Flash Controller
  • 15. INFORMATION INFORMATION CORRELATION DEEP DATA ANALYTICSACROSS STRUCTURED AND UNSTRUCTURED SOURCES REAL-TIME SCALE INFORMATIONCONTENTINFRASTRUCTURE VISIONANDSTRATEGY
  • 16. THE ENVIRONMENT  9 Production Sites and R&D Centers  Analytics: includes genome modeling and comparison, attribute identification, pathological gene analysis  Data Growth: expected to grow 4PB per year  Storage: existing EMC Isilon; expanded by adding Hitachi NAS instead of EMC  Why HDS: high performance company with an integrated lifecycle strategy that includes HCP and HDDS INFORMATION AT WORK AN ADVANCED GENOMICS INSTITUTE INFORMATIONCONTENTINFRASTRUCTURE MODELING AND ANALYTICS GENOMIC SEQUENCING DIGITAL ARCHIVE OF PROCESSED RESULTS SEARCH ACROSS DATA AND RESULTS PRE-PROCESSED DATA REPOSITORY UNIVERSITY HOSPITAL VISIONANDSTRATEGY
  • 17. Let us solve your immediate problems AND build a path for the future. We help you realize NEW value from your data by transforming data into information. NEW INFORMATION = NEW OPPORTUNITIES INNOVATEWITHINFORMATION

Editor's Notes

  • #2: Hello and welcome. I’d like to share some information with you today – not just about our business, but about how we can help yours.
  • #3: Hitachi Data Systems draws on the rich resources of our parent company, Hitachi, Ltd. Hitachi is one of the world’s largest integrated electronics companies with an innovation budget of $5B (FY11). Our solutions are central to Hitachi’s social innovation strategy, which aims to improve quality of life through advanced social infrastructure supported by sophisticated data center solutions.
  • #4: As your reliance on information increases, so does the volume of information your business must manage. In 2011, over 1.8 exabytes of data were created. But by 2020, more than 35,000 exabytes (or 35 zettabytes)will have been created — that’s nearly 20,000 times today’s amount.
  • #5: ----- Meeting Notes (4/12/12 08:53) -----Data Growth: data about customers. data about transactions. data about
  • #17: Allowing applications to now use our search to discover all genomic data to analyze and correlate even more
  • #18: Turn data to information.Make information in social innovation.Social innovation for a better world.