BOBIKA
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The document discusses how advertising communicates messages about an organization's products, services, and values to potential new customers. It stresses that advertising should enhance credibility and present the organization as the best solution to customers' needs without unnecessary risks. The document then summarizes Spanish students' reactions to an advertising campaign by Bobika, showing initially they didn't understand it but gradually realized it was promoting a search engine through curiosity-generating humor.
BOBIKA
- 2. SPAIN ADVERTISEMENT 2012 Advertising sends a Organization message. Your advertising campaign, regardless of its scope or size, portrays your Products organization, your products and services, and your values. Services Each attribute will be tested with each new customer you acquire. Values
- 3. SPAIN ADVERTISEMENT 2012 This is one area of business Organization where you do not want to take unnecessary risks. Your advertising should Products enhance your credibility as an organization and present Services you as the best solution to meet your customers needs. Values
- 6. WHAT SPANISH STUDENTS THINK ABOUT THE ADVERTISING BOBIKA We doesn´t understand anything THE FIRST TIME THAT WE SAW THE What does the woman say at the beginning? ADVERTISEMENT What does the chef say at the end?
- 7. WHAT SPANISH STUDENTS THINK ABOUT THE ADVERTISING BOBIKA Poor dog THE SECOND TIME THAT WE SAW THE Chinese restaurant ADVERTISEMENT Chinese vases
- 8. WHAT SPANISH STUDENTS THINK ABOUT THE ADVERTISING BOBIKA Language school THE THIRD TIME THAT WE SAW THE Communication center ADVERTISEMENT Headset center
- 9. WHAT SPANISH STUDENTS THINK ABOUT THE ADVERTISING BOBIKA There are a misunderstanding on the language THE FOURTH TIME THAT WE SAW THE ADVERTISEMENT We search online ...
- 10. WHAT SPANISH STUDENTS THINK ABOUT THE ADVERTISING BOBIKA THE FIFTH TIME THAT WE SAW THE ¡It´s a search engine! ADVERTISEMENT
- 11. WHAT SPANISH STUDENTS THINK ABOUT THE ADVERTISING BOBIKA Black humor The ad creates curiosity CONCLUSIONS A search engine in Spain is Terra
- 12. FOR BETTER UNDERSTANDING BOBIKA onYouTube •I like in YouTube: 99% •Number of times seen in YouTube: •I don´t like in YouTube: 1%
- 13. FOR BETTER UNDERSTANDING BOBIKA on classroom •I like in classroom : 82% •Number of times seen in classroom: •I don´t like in classroom: 6 18%
- 14. STATISTICS Easy to undersand 82% The following results are Funyy OPTIFOG Easy to remember 0% 71% typical in classroom: It´s creates curiosity 89%
- 15. STATISTICS 29% Are not really interested The following results are OPTIFOG typical in classroom: 100% 29% tkink think it´s nobody not fun knows it