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Body Language
The Hidden Language
Brad Nunnally
UX Solution Architect | Perficient XD
@bnunnally
IA Summit 2014 #IAS14
@bnunnally
IA Summit 2014 #IAS14
Gone Hollywood
@bnunnally
IA Summit 2014 #IAS14
Glimpse The Soul
@bnunnally
IA Summit 2014 #IAS14
State of Mind
@bnunnally
IA Summit 2014 #IAS14
Albert Mehrabian found that the 

total impact of a message is about 

7 percent verbal (words only)
and 38 percent vocal

(including tone, inflection, and other sounds) and 

55 percent nonverbal.
@bnunnally
IA Summit 2014 #IAS14
A Reflection of Self
@bnunnally
IA Summit 2014 #IAS14
Express
Feelings
@bnunnally
IA Summit 2014 #IAS14
Decisions
SCIENCE shows that a
decision is made up to
7 seconds before the
decision has been
verbally communicated.
@bnunnally
IA Summit 2014 #IAS14
Predictions
@bnunnally
IA Summit 2014 #IAS14
Why Should Designers Care?
@bnunnally
IA Summit 2014 #IAS14
Research Methods
@bnunnally
IA Summit 2014 #IAS14
Observational
Data
@bnunnally
IA Summit 2014 #IAS14
Seeing Signals
‣ Allows you to ask smarter
questions
‣ Aware of sensitive topics
‣ Predicting when you might
risk breaking trust
The Client
Co-Workers
Peers
@bnunnally
IA Summit 2014 #IAS14
Collaboration
@bnunnally
IA Summit 2014 #IAS14
Present
Yourself
@bnunnally
IA Summit 2014 #IAS14
Bad News…
@bnunnally
IA Summit 2014 #IAS14
Disagreement…
@bnunnally
IA Summit 2014 #IAS14
Agreement
@bnunnally
IA Summit 2014 #IAS14
Voiceless
Participants
@bnunnally
IA Summit 2014 #IAS14
What are the signs?
@bnunnally
IA Summit 2014 #IAS14
Hands
@bnunnally
IA Summit 2014 #IAS14
Open
‣ Acceptance of an idea or person
‣ Signal of openness and
trustworthiness
‣ Coupled with touching
‣ Fondness
‣ Familiarity
‣ Offering up something
@bnunnally
IA Summit 2014 #IAS14
Closed
‣ Agressive
‣ Defensive
‣ Seeking Dominance or Control
‣ Seeking Resolution
‣ Uncomfortable
‣ Attempting to reassure oneself
@bnunnally
IA Summit 2014 #IAS14
The Handshake
‣ Attempt to dominate
other person
‣ Signal submission to
other person
‣ Determining social status
or equality
@bnunnally
IA Summit 2014 #IAS14
Arms
@bnunnally
IA Summit 2014 #IAS14
Open
‣ Showing trust
‣ Presenting their “core”
‣ Feeling agreeable
‣ Making presences feel known
‣ Showing excitement
@bnunnally
IA Summit 2014 #IAS14
Crossed
‣ Protecting their “core”
‣ Feels threatened
‣ Disagreeable
‣ Tense and closed off
‣ Feeling anxious or rejected
@bnunnally
IA Summit 2014 #IAS14
Legs
@bnunnally
IA Summit 2014 #IAS14
Crossed
‣ Feeling closed off
‣ Desires some privacy
‣ Get distance from others
‣ Showing a sense of insecurity
‣ Close minded
@bnunnally
IA Summit 2014 #IAS14
Spread Out
‣ Confidence in oneself
‣ Showing interest if directional
‣ Desire to move if directional
‣ Standing one’s ground
@bnunnally
IA Summit 2014 #IAS14
Face
@bnunnally
IA Summit 2014 #IAS14
Eyes
‣ Pupils signal honesty or deceit
‣ Direction indicates if they are
using memory or imagination
‣ Corners show authenticity
‣ Blinking shows level of
comfort
@bnunnally
IA Summit 2014 #IAS14
Nose
‣ Flaring shows discomfort or
displeasure
‣ Coloring indicates emotional state
‣ Pinching or rubbing are signs of
doubt
‣ Or needing to sneeze
‣ Wrinkling conveys a sense of
distaste
@bnunnally
IA Summit 2014 #IAS14
Mouth
‣ Pursed lips signal displeasure or
frustration
‣ Biting lips or cheeks is a sign of
anxious feelings
‣ Twitching indicates cynicism or
disbelief
‣ Smile, mixed bag of meanings
‣ Full, Half, Smirk, etc
@bnunnally
IA Summit 2014 #IAS14
The
Body
@bnunnally
IA Summit 2014 #IAS14
Cowboy
‣ Sizing up another person
‣ Generally an aggressive
stance
‣ Looking to establish their
presence
@bnunnally
IA Summit 2014 #IAS14
Hands & Head
‣ Ready to “take the floor”
‣ Disengaged from current
conversation
‣ Broadcasting a sense of
confidence
@bnunnally
IA Summit 2014 #IAS14
Edge of Seat
‣ Passionate or excited about
what’s going on
‣ Ready to take action
@bnunnally
IA Summit 2014 #IAS14
Cultural
Differences
@bnunnally
IA Summit 2014 #IAS14
@bnunnally
IA Summit 2014 #IAS14
Universal Signs
@bnunnally
IA Summit 2014 #IAS14
Different Meanings
@bnunnally
IA Summit 2014 #IAS14
Physical
Expressions
@bnunnally
IA Summit 2014 #IAS14
Game Time!
@bnunnally
IA Summit 2014 #IAS14
Charades!!
‣ 1 Host
‣ 4 “Guests”
‣ Host needs to guess each
Guests general demeanor
‣ Guests can only communicate
non-verbally
Happy Sad
Giddy Tired
@bnunnally
IA Summit 2014 #IAS14
Charades!!
‣ 1 Host
‣ 4 “Guests”
‣ Host needs to guess each
Guests general demeanor
‣ Guests can only communicate
non-verbally
@bnunnally
IA Summit 2014 #IAS14
So What?
@bnunnally
IA Summit 2014 #IAS14
Take Aways
‣ Reading body language is a
good soft skill for designers and
researchers
‣ Context MATTERS! Sometimes
someone might just be a little
cold
‣ Don’t focus on a single signal,
but focus on all of them
@bnunnally
IA Summit 2014 #IAS14
How Do You
Practice
Reading?
@bnunnally
IA Summit 2014 #IAS14
Watch
Yourself
@bnunnally
IA Summit 2014 #IAS14
Watch Others
@bnunnally
IA Summit 2014 #IAS14
Ask…
If Appropriate
@bnunnally
IA Summit 2014 #IAS14
Mimicking
@bnunnally
IA Summit 2014 #IAS14
Read Up
Body Language The Hidden Language
@bnunnally
IA Summit 2014 #IAS14
Start Acting
Thank You!
Brad Nunnally
UX Solution Architect
Perficient XD
Email - brad.nunnally@perficient.com
Twitter - @bnunnally
Site - www.onestraythought.com
Designing The Conversation
Techniques for Successful Facilitation
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Body Language The Hidden Language