Misconceptions on Perception
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Brad Nunnally discusses misconceptions around perception training, emphasizing how busy lives and reliance on past habits hinder effective communication and understanding. He highlights phenomena like change blindness and the impact of selective attention on user experience, advocating for design informed by human cognitive limitations. By understanding how memory, perception, and expectations shape reality, better designs can be created to enhance usability and engagement.
Misconceptions on Perception
- 1. Brad Nunnally @bnunnally Misconceptions on Perception
- 8. We have busy lives Training Fails
- 9. We have busy lives We rely on past expectations & habits Training Fails
- 10. We have busy lives We rely on past expectations & habits There are gaps between interactions Training Fails
- 11. We have busy lives We rely on past expectations & habits There are gaps between interactions Mislead by our peers Training Fails
- 12. Leap is a start
- 17. But, why does it happen?
- 21. Change Blindness
- 22. Change Blindness
- 26. Here’s The Proof
- 27. Here’s The Proof
- 28. 1999
- 29. 2002
- 30. 2005
- 31. 2007
- 54. We’re all a little slow
- 55. We’re all a little slow 80 Millisecond Rule
- 56. We’re all a little slow 80 Millisecond Rule Perception occurs before understanding
- 57. We’re all a little slow 80 Millisecond Rule Perception occurs before understanding Our minds constructed the world around us
- 58. It’s all a guessing game
- 59. It’s all a guessing game Memory + Perception + Expectations = Reality
- 60. It’s all a guessing game Memory + Perception + Expectations = Reality Sometimes part of the equation is wrong
- 61. It’s all a guessing game Memory + Perception + Expectations = Reality Sometimes part of the equation is wrong Blind Men & The Elephant
- 64. "I did not see that big red bar at the bottom that says click here for more information" “How did I NOT see that?” “I must have missed that button” “I could have used what?” “Ohh, well that makes sense now that I see it.”
- 65. Screenshot from PE Usability Testing
- 66. Screenshot from PE Usability Testing
- 67. Screenshot from PE Usability Testing
- 75. Well, technology is a glittering lure. But there's the rare occasion when the public can be engaged on a level beyond flash, if they have a sentimental bond with the product. Don Draper
- 85. So What? Understanding the limitations of the human brain provide us with an opportunity to create better designs earlier in the process. Allowing for more critical issues to be identified during usability testing.
- 87. So What? We still have these damn monkey brains It is easy for people to get tripped up by technology Knowing the Brain = Better Design Effectively plan major redesign projects Understanding basic human behavior to augment human experiences Utilize the power of choice to drive engagement
- 88. Online Sources - https://kippt.com/bnunnally/fallacy-talk
- 89. Thank You! Brad Nunnally UX Solution Architect Perficient Experience Design Email - brad.nunnally@perficient.com Twitter - @bnunnally Site - www.onestraythought.com