Boost emailmarketingtech20.11
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Give Your Email Marketing a Boost focused on ways to improve email marketing campaigns through relevancy, usability testing, analytics, A/B testing, deliverability testing, and extending reach. The presentation covered optimizing email length and content, using analytics to target recipients, testing different subject lines and content, ensuring emails don't get marked as spam, and including social media and mobile messaging to broaden the audience. Attendees were invited to ask questions about improving their email marketing strategies.
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Boost emailmarketingtech20.11
- 1. Give Your Email Marketing a Boost Presented by: Amelie Hansen Client Development, CommPartners
- 2. Relevancy and Usability - When to rethink your email How long is your message? How much of the message is graphical? How much information are you including? How much information is critical? Should it all be combined?
- 3. Using Analytics to your advantage: What do they mean? How can I target people based off of tracking details? When and why should I target my recipients?
- 4. Test, test, test What is A/B testing, and why should I use this? SPAM! Deliverability Testing – what is this, and how does it help?
- 5. Deliverability Challenges: Why does a simple message go to the junk folder and how can this be changed? Why aren’t people opening my message? Why are people avoiding my links?
- 6. Extending your reach Including social media Mobile messaging
- 7. Questions? Let’s hear them!