How to use text messaging for marketing campaigns
- 1. HOW TO USE Text Messaging TO ENHANCE MARKETING CAMPAIGNS YOUR
- 2. What is SMS Marketing? SMS Definition Text message to communicate with customers and prospects It’s shares similar characteristics to email marketing, therefore it’s a complement to your email marketing campaigns You can use text messaging for short, time sensitive communications and use emails to send more information Opens up two-way communication - open conversation
- 3. Why Incorporate SMS to Your Marketing Campaign? 6.8 billion out of the 7.01 billion people on Earth own a mobile phone Average SMS response time is 90 seconds compared to 90 minute for email 98% SMS is opened compare to 20% eMail, 12% Facebook posts and 29% tweets 75% want to receive SMS from employer or a brand 80% of consumers haven’t received SMS from their employer or brand 57% of respondents indicated that SMS messages would persuade them to take action over other forms of communication Worldwide, approximately 8.6 trillion text messages are sent per year Source: Digital Marketing Magazine, Mar 2014; Portio research
- 4. What You Need to Know Text messages are limited to 160 characters SMS is permission based - you must have permission (an opt-in) before you can text someone Must communicate T’s&C’s and Privacy clearly and accurately on CTA (call to action) SMS uses 5 to 6 digit shortcode and all campaigns must be pre-approved by wireless operators Standard Messaging Service: Standard messaging charges apply (Enduser must have text messaging plan) Free To End user Service: No standard text message charges apply (Enduser does not need a text messaging plan) Source: USA Bureau of Labor Statistics, Sept 2012
- 5. Who Uses SMS for Marketing Many Fortune 500 companies spend 75% of their mobile marketing on SMS Retail: coupons, promotions, royalty program, exclusive offers, raffle Restaurants: coupons, royalty program, daily specials, surveys Real Estate: appointments, listing information Fitness/Health Centers: contest, diet tips, cross marketing, appointments, workout reminders Bars/Nightclub: royalty program, contest, invitations, specials
- 6. Fun SMS Facts Survey respondents indicated that top reasons they would want to send a text message to a company were to request information or to enter a competition Source: Millward Brown Digital, July 2013 2 TXT or not to text 0% 15% 30% 45% 60% Request Info Enter Competition To Complain To Compliment Why Bother Other 11% 16% 24% 32% 54% 58%
- 7. Advantage of Adding SMS Campaign to Your Marketing Arsenal Increase brand awareness level instantly Cross-channel mobile experience for your customers 90% of SMS is read within 3 minutes Cost effective Generate an outcome in short span of time Easily incorporate into existing marketing campaigns Measure and track success in real-time
- 8. Successful SMS Marketing Campaign Best Practices Only send relevant message Do not send more than promised frequency Always respond to “HELP” reply Timing: no rush hour/no early morning / coordinate according to time zone and work schedule Align the content to your employees Include mobile optimized link Clean up your subscription list frequently
- 9. SMS Marketing Campaign Setup Criteria Subscriber Opt In Options • Via Subscriber Registration Site or • Via Keyword Opt In or • Internal Software using SMS API Enduser can start and end any time Flexible SMS time intervals/frequency Easy content upload and auto send Custom frequency (Daily/Weekly/ Monthly) Easy reporting/measurement
- 10. Text 10% to 62346 to receive 10% discount on your next 2sms purchase. ! Msg & Data rates may apply. Msg frequency 2 per week. T’s&C’s http://2sms.com/62346 eMail Type of Call to Action Posters Sign up for 2sms Coupon ! Text 10% to 62346 QR CodeRegistration Site Royalty Club SMS Marketing Campaign Setup Criteria
- 11. About 2sms Accomplished Industry Experts We’ve built 200+ SMS campaigns since 2004 We can help you ★ Design personalized engagement ★ Execute the perfect campaign fast ★ Build a large subscriber list in the shortest amount of time ★ Stay in 100% compliance with industry regulators
- 12. Please contact 2sms at 1-877-276-7266 for any questions. 2sms Sales & Support Team support-us@2sms.com