How to provision a shortcode
- 1. 2SMS RESOURCES RESOURCE COMMITMENT FINANCIAL COMMITMENT 10EASY STEPS TO PROVISIONING A SHORT CODE 1 TIME COMMITMENT
- 2. 2SMS RESOURCES 1. DECIDE A SHORTCODE NUMBER • Check www.usshortcodes.com for available numbers if you want a vanity shortcode • Vanity shortcode cost $1,000 per month, whereas a randomly issued shortcode only cost $500 per month to lease 2
- 3. 2SMS RESOURCES 2. LEASE YOUR SHORTCODE • Lease a shortcode with Neustar, Inc. • Submit your application and wait 2-days • Once Neustar approves your lease application, you must pay for the first 3 months of your lease upfront. Get your credit card out. • Setup an auto renewal every 3 months or make an annual payment • If you forget to renew, your shortcode will be disconnected immediately • Add reminder to renew on your calendar 3
- 4. 2SMS RESOURCES 3. SELECT YOUR GATEWAY PARTNER • Open an account with an SMS gateway vendor of your choice • Aggregator • A2P Provider 4
- 5. 2SMS RESOURCES 4. BUILD & SUBMIT A CAMPAIGN • Build an SMS Campaign application based on your business requirements following the MMA & CTIA rules and regulations guide • Submit the campaign application to each wireless carrier to which you want your shortcode provisioned • Expect to get your application rejected several times. Don’t be discouraged, resubmit with modifications. 5
- 6. 2SMS RESOURCES 5. BUILD AN OPT IN/OUT WORK FLOW SYSTEM • Prepare for audit and testing • Your system must send auto responses according to your campaign application • Opt In/Out mechanism must be up and running 6
- 7. 2SMS RESOURCES 6. PROVISIONING • Each wireless carrier will test all keywords and opt in/out work-flows • Average testing is 2 weeks, thought some wireless carriers take as long as 8 weeks to finish testing • If you fail your test first time, 8 weeks will turn to 10 to 15 weeks 7
- 8. 2SMS RESOURCES 7. WIRELESS CARRIER APPROVAL & LAUNCH • Once the wireless carrier is satisfied with your workflow system, each carrier will approve and certify your shortcode on their network • Typical time-frame for wireless carrier to turn on the switch is 2-3 days, but can take up to 2 weeks 8
- 9. 2SMS RESOURCES 8. CONGRATULATE YOURSELF • Once a last wireless carrier turns on the live switch, your shortcode is ready for SMS traffic • Promote your shortcode to your target audience • Pat yourself on your back, you have completed an overwhelming process on your own. 9
- 10. 2SMS RESOURCES 9. MAINTENANCE • Prepare a business system to manage • Shortcode renewal • Random audits • Scrubbing inbound responses for Opt Out intention • Enduser issues 10
- 11. 2SMS RESOURCES 10. ROI ANALYSIS • Annual Shortcode cost • Annual SMS cost • Annual Operating cost • Revenue generated by a shortcode 11
- 13. 2SMS RESOURCES FOR MORE INFORMATION CONTACT 2SMS 1-877-276-7266 support-us@2sms.com 13